1. 1
FY13 Quarter 3 Report (Jan/Feb/Mar)
Communications Highlights and Metrics*
*(Organized by Strategic Plan objective)
2. 2 Increase Concern & Awareness
Volunteers in the news
The Silicon Valley Metro highlighted caregiver volunteer Angie Carrillo
in an article about the Alzheimer’s epidemic that also quoted CEO Bill
Fisher. The article garnered 210,000 media impressions.
Chuck Warner, who lives with Alzheimer’s, was featured in a front page
Monterey County Herald story about his commitment to the cause, the
10 Signs and where to find help and support, garnering almost 82,000
media impressions.
3. 3
Diversity
Director of Diversity Edie Yau submitted a letter to the editor about Asians and
Alzheimer’s disease that ran in the San Francisco Chronicle, garnering more than
936,000 media impressions!
Edie was also quoted in an article about ethnic minorities and Alzheimer’s disease,
which ran in the Sacramento Bee, Modesto Bee and Fresno Bee, which garnered
more than 1.45 million media impressions.
Increase Concern & Awareness
4. 4
Diversity
We launched Dos Voces, Un Destino, a new Spanish-English section of
our blog authored by sisters Linda and Siliva, who talk caring for their
parents: Mom has Alzheimer’s, Dad has Parkinson’s and they both
have diabetes. The first article garnered 106 visits.
The communications team created a flyer in Vietnamese about the
different stages of Alzheimer’s disease.
Increase Concern & Awareness
5. 5 Increase Concern & Awareness
Will I get Alzheimer’s?
An article about two sisters who struggle with whether or not to find out if
they are genetically at risk for developing Alzheimer’s disease ran in the
Sacramento Bee and the Modesto Bee. The article quoted Early Stage
Program Coordinator Judy Filippoff about the process of seeking a diagnosis
and assessing risk. The articles garnered 962,600 media impressions.
alz.org around town
We created alz.org bumper sticker and window clings for use by staff and
volunteers throughout the chapter!
6. 6
Newsletter
The Chapter’s bi-annual newsletter was published
in February, reaching 25,000 subscribers. This
issue focused on Advocacy activities throughout
the chapter.
Increase Concern & Awareness
7. 7 Enhance Care and Support
Know the 10
Signs
A full page special feature
in the Fresno Bee included
information about the 10
Signs, cited the Alzheimer’s
Association as a resource
for help and information
and included Alzheimer’s
disease Facts & Figures.
The article garnered more
than 487,000 media
impressions.
Community
calendar
38 community calendar
listings were published
across the chapter that
included information about
Alzheimer’s Association
support groups and
education programs.
8. 8
Compassionate Communication: Now on YouTube
Enhance Care and Support
The Communications Team worked with program staff to create a webinar version of Compassionate
Communication. The webinar is available at www.youtube.com/alzheimersnvca.
9. 9 Enhance Care and Support
New blog series
A volunteer writer helped create a blog series on self
care for caregivers. The stories focused on The Guilty
You, the Physical You and the Mental You. These
articles garnered 804 visits!
10. 10
Flyers and brochures
We created several flyers and brochures promoting our programs and services in Quarter 3, including a Healthy Body,
Healthy Brain flyer and an editable template for classes at the CPMC Brain Health Center.
Enhance Care and Support
11. 11 Advance Public Policy
California Advocacy Day
The communications team created three videos featuring advocacy day volunteers
talking about why they advocate. The videos garnered more than 430 views.
Nevada Advocacy Day
The Reno NBC affiliate KRNV ran a story about
Carson City Advocacy Day, garnering more
than 12,500 media impressions.
12. 12 Advance Public Policy
Advocacy resonates on social media
Advocacy related content on social media was popular, garnering 250 likes and 25 shares garnering 12,525 impressions!
13. 13 Advance Public Policy
Letter to the editor
A letter to the editor by volunteer Cynthia ran in the Napa Valley
register, garnering more than 65,500 media impressions!
New advocacy blogger
Our Ambassador Karen started blogging for us. Her first two blogs
received 50 visits.
14. 14 Accelerate Research
2013 Facts & Figures
The 2013 edition of Alzheimer’s Facts & Figures highlighted the experience of long distance
caregivers and revealed that 1 in every 3 seniors dies with Alzheimer’s or another form of
dementia. Local and wire stories appeared in several publications, including Chinese-
language newspapers Sing Tao Daily and World Journal and Spanish-English bilingual
newspaper El Observador. All coverage garnered a combined 1.17 million media
impressions.
15. 15 Accelerate Research
Research Check
Presentation
We presented a new investigator research grant to
Dr. Masashi Kitazawa, at the University California
Merced. The announcement drew a lot of support
via social media, reaching an audience of more
than 2,600 on Facebook as well as 45 visits to our
blog.
16. 16 Accelerate Research
Research in the news
Director of Science Initiatives Dean Hartley was
interviewed in a San Francisco Chronicle article
about research into microglia. The article garnered
more than 936,000 media impressions.
17. 17
Memories in the Making
Throughout the month of February, we featured Memories in the
Making through social media and our blog. The posts were very
popular, receiving a total of 135 Facebook likes and 28 shares,
reaching an audience of 7,408 people.
Grow Revenue in Support of the Mission
18. 18 Grow Revenue in Support of the Mission
Reason To Hope
The communications team worked with a production company to produce a new video for our Reason to Hope luncheons. The
new video features Mike Fisher, who is living with young onset Alzheimer’s, his wife Suzanne, board member Leslie Walker and
Med-Sci Council member Dr. Bill Jagust.
19. 19 Grow Revenue in Support of the Mission
Part the Cloud
An article about the Part the Cloud benefit luncheon was
covered by the Menlo Park Almanac – and we were even
thanked via Twitter by Mark Shriver himself!
20. 20
Strategic Plan Metrics
Media Impressions
FY13 Q3 media impressions: more than 20 million impressions, which brings our total media
impressions to 214 million impressions, about 21 million impressions over our goal for the entire
fiscal year.
Website Visits
FY13 Q3 Web site visits: 23,464, 13% higher than FY12 Q3 Web site visits.
21. 21
Social Media Metrics
Facebook
FY13 Q3 Facebook Likes: 2,533, 312% higher than FY12 Q3 Facebook likes.
YouTube
FY13 Q3 video views: 3,370, 27% higher than FY12 Q3 video views.
Twitter
FY13 Q3 Twitter Followers: 1,631, 89% higher than FY12 Q3 Twitter followers.
22. 22
Other Communications Metrics
Alzheimersblog.org
FY13 Q3 visits to alzheimersblog.org: 36,469, 6% higher than FY12 Q3 visits.
Collateral
FY13 Q3 collateral requests: over 117 requests completed, produced 5 videos and
took photos at 5 events.
