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Alvaro Fernandez
September 24th, 2013
SharpBrains.com
Sponsors

Partners
What’s New Since 2009
①

②

③

Lifelong
neurogenesis
and
neuroplasticity
2010 NIH
evidence
review
Digital
innovation
The future is already here













Self-administered annual brain health check-up
Biometrics-aided med-i-ta-tion
Web-based brain train-ing to become safer drivers
iPad-based cog-ni-tive screen-ings
Cog-ni-tive base-line tests via a mobile device
MS: online cog-ni-tive + drug-based ther-apy
cCBT for insom-nia and depres-sion
First brain-based bio-marker to pre-dict depres-sion
treat-ment responses
Lumos Labs and/or Neu-roSky will file for an IPO
Edu-ca-tional brain fitness campaign by insurer

Source: The Digital Brain Health Market 2012-2020
New mindset and new toolkit
Education

Content transfer

Leadership Personality
Health

Heart health

Brain
Health

Reactive,
invasive

Mental
Health

DSM-5

Brain
Fitness
Solving the Brain Fitness Puzzle

Source: The SharpBrains Guide to Brain Fitness (second edition)
Ch 1. Start with the Brain in Mind
5,000,000
Remember this list

CANDY
SOUR
SUGAR
TASTY
HONEY
CHOCOLATE
EAT
CAKE
Which words were on the list?

BITTER
CAKE
HAMBURGER
FLOUR
SWEET
PUMPKIN
NEWSPAPER
BAT
Ch 2. Be a coach, not a patient
What is Brain Fitness

The general state of feeling

alert, in control, productive.
Having fit brain functions, as
required to function in society,
in our occupations, in our
communities.
The life of a brain
Longer lives mean…
Brain fitness matters
Improve
performance

Delay
disease
PERFORMANCE

Examples

25

50
AGE

75

100
“…we have found no ceiling
for abilities such as attention,
including among adults. The
more training, even with normal
people, the higher the results.―
- Dr. Michael Posner
Ch 3. Mens sana in corpore sano
Ch 4. You are what you eat and
drink (up to a point)
What comes first?

32
Ch 5. Oh, the places you’ll go!
Which job would you choose?

Source: Maguire, Woollett, & Spiers, 2006
Ch 6. Oh, the people you’ll meet!
Ch 7. Manage Stress, Build
Resilience
Ch 8. Cross-train Your Brain
Name the color of each word
Travel back to a time…
 when you felt a healthy exhaustion
 loving exchange
 most caring gesture
 most magnificent place

Source: Five Good minutes, by Jeffrey Brantley
―…meditation requires practice
and dedication. It is not an easy
fix… You need to match practice with
need: understand the specific goals
you have in mind, your schedule and
lifestyle, and find something
practical.‖

- Dr. Andrew Newberg
Does “Brain Training” “Work”?
How To Maximize Transfer
To maximize real-world value of tool…
1. Targeted neural processes support real-world
activities
2. Minimum ―dose‖ of 15 hours of training per
targeted improvement
3. Addressing an individual’s bottleneck/ deficit
4. Adaptive challenge
5. Continued practice

Source: The SharpBrains Guide to Brain Fitness
Ch 9. How to be your own brain
fitness coach
―Ideally, combine both physical and
mental stimulation along with
social interactions. Why not take a
good walk with friends to discuss a
book?"
- Dr. Arthur Kramer
"A great start for making sense of
new brain science and taking active steps
towards smart health." —Misha Pavel, Program
Director at the National Science Foundation
"A stimulating, challenging resource, full of solid
information and practical tips for
improving brain health." –Kirkus Reviews
"On a personal note, I have to say I wish I had
read this awesome guide when I was much
younger.‖ –Scientific American
"...nice to see the new book,
The SharpBrains Guide to Brain Fitness, where
all of the relevant information is in one place." –
Greater Good Science Center at UC-Berkeley

 Library, www.Amazon.com

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How to Opti­mize Brain Health and Per­for­mance at Any Age (New York Public Library talk)

  • 2.
  • 5. What’s New Since 2009 ① ② ③ Lifelong neurogenesis and neuroplasticity 2010 NIH evidence review Digital innovation
  • 6. The future is already here           Self-administered annual brain health check-up Biometrics-aided med-i-ta-tion Web-based brain train-ing to become safer drivers iPad-based cog-ni-tive screen-ings Cog-ni-tive base-line tests via a mobile device MS: online cog-ni-tive + drug-based ther-apy cCBT for insom-nia and depres-sion First brain-based bio-marker to pre-dict depres-sion treat-ment responses Lumos Labs and/or Neu-roSky will file for an IPO Edu-ca-tional brain fitness campaign by insurer Source: The Digital Brain Health Market 2012-2020
  • 7.
  • 8. New mindset and new toolkit Education Content transfer Leadership Personality Health Heart health Brain Health Reactive, invasive Mental Health DSM-5 Brain Fitness
  • 9.
  • 10.
  • 11.
  • 12. Solving the Brain Fitness Puzzle Source: The SharpBrains Guide to Brain Fitness (second edition)
  • 13. Ch 1. Start with the Brain in Mind
  • 14.
  • 15.
  • 16.
  • 19. Which words were on the list? BITTER CAKE HAMBURGER FLOUR SWEET PUMPKIN NEWSPAPER BAT
  • 20. Ch 2. Be a coach, not a patient
  • 21. What is Brain Fitness The general state of feeling alert, in control, productive. Having fit brain functions, as required to function in society, in our occupations, in our communities.
  • 22.
  • 23.
  • 24.
  • 25. The life of a brain
  • 29. “…we have found no ceiling for abilities such as attention, including among adults. The more training, even with normal people, the higher the results.― - Dr. Michael Posner
  • 30. Ch 3. Mens sana in corpore sano
  • 31. Ch 4. You are what you eat and drink (up to a point)
  • 33. Ch 5. Oh, the places you’ll go!
  • 34. Which job would you choose? Source: Maguire, Woollett, & Spiers, 2006
  • 35. Ch 6. Oh, the people you’ll meet!
  • 36. Ch 7. Manage Stress, Build Resilience
  • 37. Ch 8. Cross-train Your Brain
  • 38.
  • 39. Name the color of each word
  • 40. Travel back to a time…  when you felt a healthy exhaustion  loving exchange  most caring gesture  most magnificent place Source: Five Good minutes, by Jeffrey Brantley
  • 41. ―…meditation requires practice and dedication. It is not an easy fix… You need to match practice with need: understand the specific goals you have in mind, your schedule and lifestyle, and find something practical.‖ - Dr. Andrew Newberg
  • 42.
  • 43.
  • 44.
  • 46. How To Maximize Transfer To maximize real-world value of tool… 1. Targeted neural processes support real-world activities 2. Minimum ―dose‖ of 15 hours of training per targeted improvement 3. Addressing an individual’s bottleneck/ deficit 4. Adaptive challenge 5. Continued practice Source: The SharpBrains Guide to Brain Fitness
  • 47. Ch 9. How to be your own brain fitness coach
  • 48. ―Ideally, combine both physical and mental stimulation along with social interactions. Why not take a good walk with friends to discuss a book?" - Dr. Arthur Kramer
  • 49.
  • 50. "A great start for making sense of new brain science and taking active steps towards smart health." —Misha Pavel, Program Director at the National Science Foundation "A stimulating, challenging resource, full of solid information and practical tips for improving brain health." –Kirkus Reviews "On a personal note, I have to say I wish I had read this awesome guide when I was much younger.‖ –Scientific American "...nice to see the new book, The SharpBrains Guide to Brain Fitness, where all of the relevant information is in one place." – Greater Good Science Center at UC-Berkeley  Library, www.Amazon.com

Editor's Notes

  1. Berlin, Brandenburg GateIn any case, changing behaviors is a very difficult thing to do, so we may need all the help there is…. Call on technology for help
  2. KEY IDEA(S)The hippocampus is a brain structure that deals with memory and with spatial information used to navigate.Based on the idea that repeated stimulation help build brain reserve (more neurons), if you lived in London, and wanted to grow your hippocampus, which job would you choose? Taxi or bus driver?Answer: Taxi driverWhy: Taxi drivers need to find new routes everyday = they EXERCISE their hippocampus everyday.Bus drivers follow set routes. Their hippocampus is active but is not exercised. Bus drivers fall in routines.This illustrate the difference between mental activity and mental exercise.
  3. KEY IDEA(S)This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout.Challenge is required to get enough stimulation (the same as at the gym).
  4. KEY IDEA(S)Whether a program “works” depends on:What abilities are supposedly trained: What is claimed by the developers of the program? Are there any well conducted studies showing that indeed the program train these abilities?What abilities YOU want to train: If there is not a match between what you need and what the program offers it is likely that the program will not work for you (but it may work for somebody else).