• Share
  • Email
  • Embed
  • Like
  • Private Content
[Report] Make An App For That: Mobile Strategies For Retail, by Chris Silva
 

[Report] Make An App For That: Mobile Strategies For Retail, by Chris Silva

on

  • 20,449 views

2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the ...

2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.

Statistics

Views

Total Views
20,449
Views on SlideShare
11,875
Embed Views
8,574

Actions

Likes
49
Downloads
824
Comments
0

32 Embeds 8,574

http://www.altimetergroup.com 4667
http://www.charleneli.com 1933
http://makemobilework.wordpress.com 1164
http://www.web-strategist.com 290
http://lonewolflibrarian.wordpress.com 288
http://www.scoop.it 102
http://flavors.me 20
http://dmas.es 12
https://si0.twimg.com 11
http://jonipitkaranta.posterous.com 10
http://jessgroopman.wordpress.com 10
http://www.twylah.com 8
http://translate.googleusercontent.com 8
http://www.multichannel-blog.co.uk 7
http://meltwaternews.com 7
https://twimg0-a.akamaihd.net 6
http://getmobilesavvy.com 4
http://strongsocialmedia.collected.info 3
http://altimeterdev.com 3
http://paper.li 3
http://www.bazaarvoice.com 3
http://affaholic.com 2
http://www.seowerkt.com 2
http://www.hanrss.com 2
http://lonewolflibrarian.wordpress.com HTTP 2
http://slides.diigo.com 1
http://makemobilework.wordpress.com. 1
http://ranksit.com 1
http://sitebuilder.yola.com 1
http://htmledit.squarefree.com 1
https://www.google.com 1
http://localhost:8080 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel