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[Report] Making The Business Case for Enterprise Social Networks, by Charlene Li

by on Feb 22, 2012

  • 74,472 views

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, ...

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.

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  • eduphilicgroup Edu Philic, Managing Director (MD) at Eduphilic the solution to above problem is being worked at
    www.linkdrag.com
    1 month ago
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  • larrikanpeachy James Askham-Levy, PR & DIgital Manager at Bacardi LIon Awesome report - thanks for sharing. 1 year ago
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  • ffab Fabrizio Faraco, Managing director at Interactive Sas Great report. Thanks Charlene. 2 years ago
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  • charleneli Charlene Li, Partner, Altimeter Group & Author of "Open Leadership" at Altimeter Group @erikjonker Will do! 2 years ago
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  • kmjuggler Frank Leistner, Chief Knowledge Officer at SAS Yes, this is a great report. I really like the way it takes those human aspects under consideration and does not stop at the technology. The driver and motivation aspects are so central, and it seems that you were able to surface through your questions. Some of this is similar to other earlier KM initiatives I think, a reason why some other KM initiatives have failed was what I usually call 'initiative support'. But people often think with Social Media they now have a tool that is so easy, that it is really a self-runner (which is wrong of course).
    … and to go with Erik's, idea if you open an office in Zürich, Switzerland , please let me know :-)
    (masterknowledgeflow.ch)
    2 years ago
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  • stevemurthey Steve Murthey, Social Media Capability Architect at Accenture Interactive Great report, Charlene. From what we're seeing out there, the results of the survey are not surprising. And, it’s not the fault of the platforms. We’re finding that the most common barrier to Social Collaboration adoption is the company’s existing culture and behavior. Companies aren’t implementing the non-technical foundations for success. Far too many are using a tools-focused, 'build it and they will come' approach to enterprise SoCo, like many had for Social Media.

    They need to include building blocks like strategic context and business objectives, organization and governance, process infusion, culture and behavior change, and content management – some of which can be extensive undertakings in themselves.
    2 years ago
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  • JoePrice77 Joseph Price, CRM Effectiveness Evangelist at Innoveer Solutions Great report, Charlene! Thanks for sharing. 2 years ago
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  • jeremiah_owyang Jeremiah Owyang, Chief Catalyst and Founder at Crowd Companies Thanks IntroNetworks team for this note. Use it, share it liberally! 2 years ago
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  • marksylvester introNetworks.com at introNetworks.com We appreciate the Altimeter Group making these valuable reports available to us - helps us immeasurably. We are right in the middle or re crafting value statements and this gives great backup and reference points. Again, thanks for this valuable service. 2 years ago
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  • jeremiah_owyang Jeremiah Owyang, Chief Catalyst and Founder at Crowd Companies Thanks Erik. We'll keep that in mind sir. 2 years ago
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