Music Video Purposes Analysis
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional She has varied of songs and she promotes them
on the video I showed was fancy, it could say it
was promoting the Film “clueless” also has
tours to promote her music she is also on varied
Extension of income She has her own online shop. Y u can probably
buy merchandise at events too.
Extension of outlets She has the online store but also has website
with all the information needed on her and any
news about her.
Synergy The same for the above she has her own store. http://store.iggyazalea.com/
Producers strategies Her main source is her website but has varied of
social medias such as sound cloud, instagram,
twitter, Facebook, youtube and zaphod, which
allows you get free downloads from iggy azalea.