B2B Branding is under-rated and under-utilized. But savvy marketers don’t overlook branding’s benefits. Data clearly show that companies that brand do a better job at attracting customers, building trust and long-term relationships. Relationship building does not go unrewarded. It gets results. Deeper relationships lead to increased leads, sales and profits. As with any marketing effort, you want the best approach. It can’t consume a lot of time, money and people. And you want a feasible solution that’s easy to implement. Continue reading to discover how to results-oriented branding can boost your bottom line quickly.

1. B2B BRANDING: BOOST YOUR
BOTTOM-LINE QUICKLY…
WITH RESULTS-ORIENTED
BRANDING
Attract Customers, Build Trust, and Develop
Long-term Relationships

2.  You compete in a BIG industry
 Transportation & Logistics (T&L) has many BIG players
 The T&L space is CROWDED with many competitors
 How do you INCREASE leads, sales and GROW your
business?
MAXIMIZE BRANDING WITH MINIMAL TIME,
EFFORT, & MONEY TO OUTFLANK THE
COMPETITION
2
B2B Copywriting & Consulting/256-886-4684 12/7/2014

3. BRANDING
GETS RESULTS!
B2B customers buy,
when “a high brand
connection exists”.
Purchases due to Brand
1 CEB Marketing Leadership Council Survey
2 CEB/Google White Paper
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4. When branding
is missing...
B2B buyers
purchase
LESS
Purchases without Branding
1 CEB Marketing Leadership Council Survey
2 CEB/Google White Paper
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5. B2B buyers
willing to pay a
PREMIUM
for branded items
The Power of Branding
5
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6. 6
Rank B2B Brand Rank B2B Brand
2 Google 18 Hewlett-Packard
4 IBM 25 SAP
5 Microsoft 27 UPS
6 General Electric 49 SIEMENS
12 INTEL 61 Caterpillar
14 CISCO 79 John Deere
16 ORACLE 97 FEDEX
Big B2B
companies
know the value
of branding…
* Sampling of Interbrand’s Top B2B Brands - 2014
STEAL A CHAPTER OUT OF BIG
COMPANIES’ PLAYBOOKS
B2B Copywriting & Consulting/256-886-4684 12/7/2014

7. How to
compete
with BIG
companies
#1 social network prospecting tool
Comapnies that Gained
a Cusotmer with Blogging
Association of National Advertisers, 2010 (ANA)
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Blogging:
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8. Businesses that blog
generate
more leads...
than
companies that don‘t!
Blogging Generates
More Leads
Wishpond Survey
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9. B2B buyers willing
to pay a
premium
For
UN-branded
items
No Branding - No Premium
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10. THE UNDENIABLE VALUE
OF B2B BRANDING…
Does this 1958 McGraw-Hill ad apply to you?
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11. “The future of brands is interaction, not commodity…”
“A good brand is a two-way conversation.”
COMBINE B2B BRANDING AND BLOGGING
TO INCREASE SALES & MARKET POSITION
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12. Blogging Creates a Personal Connection
Engages
Prospects
2-way
Exchange
Social
Persona
Customized
Response
Fosters
Loyalty
... ... ... ... ...
WHY BLOGGING WORKS WITH
BRANDING
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13. Increase Sales &
Grow Your Business
 Generate more leads
 Incresase sales
 Maximize Profits with
Premium Pricing
Break-through in a
Crowded Industry
 Attract Customers
 Build Trust
 Develop Long-term
Relationships
 Improve Your Positioning
13
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14. Call Alex Milo @ 256-886-4684 to Find Out More About How to Build
Your Brand with Blogging
14
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15. 15
ABOUT
This presentation was created by:
Alex Milo
B2B Copywriter & Consultant
“Helping generate leads for transportation & logistics companies”
Alex is a professional B2B copywriter and certified SEO copywriter. He consults and writes
B2B marketing content helping transportation and logistics companies develop and implement
their lead generation strategies.
He's also a certified professional logistician. He has over 25 years of transportation and
logistics experience in operational, customer service, and business development positions.
Connect with Alex on:
LinkedIn
Google+
www.b2bcopywriting-alexmilo.com
B2B Copywriting & Consulting/256-886-4684 12/7/2014