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B2B Marketers: Close the B2B Content Marketing Gap...Before Your Competition Does


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This week I'm focusing on B2B content marketing. Why? Because it's an area where, as a B2B marketer, time hasn't left you in the rear view mirror.

That means there’s still time to profit from this trend! In fact… you have huge opportunity to outflank the more than 60% of your competition.

Stats show that 9 out 10 marketers use content marketing. By itself, that stat doesn't mean much.

Here’s a more meaningful stat: fewer than 4 out of 10 marketers say they employ content marketing effectively.

Read the presentation below to find out how to bump up your B2B content to the next level and surpass the competition.

Published in: Marketing
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B2B Marketers: Close the B2B Content Marketing Gap...Before Your Competition Does

  1. 1. 11/15/2014B2B Copywriting & Consulting
  2. 2. B2B Content Marketing: The Challenge… The Opportunity EVERYONE’S DOING IT (91% of B2B Marketers Use Content Marketing) BUT… MOST HAVEN’T MASTERED IT (Only 36% are effective at it) Data from @laurenkgray/The Visual Brand 11/15/2014B2B Copywriting & Consulting 2
  3. 3. B2B Content Marketing To stay ahead of the competition, you must:  Compete effectively…  Break through the noise…  Gain & Retain Customers 11/15/2014B2B Copywriting & Consulting 3
  4. 4. Compete Effectively…with Inbound Marketing  Plan B2B content for the entire sales process  Target the customer with tailored content along the buying cycle  One MESSAGE, One VOICE 11/15/2014B2B Copywriting & Consulting 4
  5. 5. Hit the Benefits Hard… What positive, bottom line benefits can your company make? Stop Customers in Their Tracks with Compelling B2B Content 11/15/2014B2B Copywriting & Consulting 5
  6. 6. Build TRUST  Go beyond what you provide … and how you do it…  Go beyond added value...  Provide continuing value Publish B2B Content that gains & Retains Customers… 11/15/2014B2B Copywriting & Consulting 6
  7. 7. Turbocharge Your B2B Content with the Content Trifecta 1. LEAVE NO GAPS – publish for the entire sales process 2. Develop the RIGHT MESSAGE with the RIGHT CONTENT 3. Provide QUALITY CONTENT that BUILDS RELATIONSHIPS for the LONG-TERM 11/15/2014B2B Copywriting & Consulting 7
  8. 8. Elevate Your B2B Content: Killer Content = Integrated Content To stay ahead of the competition build on your content… and INTEGRATE your message to DRIVE results 11/15/2014B2B Copywriting & Consulting 8
  9. 9. What’s Trending Today…. Surging in popularity  Mobile Marketing  Telling stories  Knowledgeable content  Marketing Channel explosion Examples  Smartphones: Quick Response Code links  Content: Case Studies  Value Added Content: White Papers  Multimedia Marketing: Podcasts, webinars, blogs, social media, etc. 11/15/2014B2B Copywriting & Consulting 9
  10. 10. Call Alex Milo @ 256-886-4684 to Find Out More About How to Boost Your Lead Generation and Achieve Breakthrough Results 11/15/2014B2B Copywriting & Consulting 10
  11. 11. This presentation was created by: Alex Milo B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies”  Professional B2B copywriter and is certified in SEO copywriting. He consults and writes original B2B marketing content helping transportation and logistics companies develop and implement their content marketing strategies. • Certified Professional Logistician (CPL). He has over 25 years of transportation and logistics experience, having worked in operational, customer service, and business development positions. Connect with Alex on: LinkedIn Google+ ABOUT 11/15/2014B2B Copywriting & Consulting 11