3. www.occulee.com
Problem
3
The usage of services which are focused on web-analytics, like
Google Analytics or Clicky has a lot of problems and issues:
• a knotty embedding to the add-ons (neither Google Chrome nor Firefox allows to use external code);
• an unclear interpretation of web analytics applied to the browser add-ons;
• standard reports are focused on web data;
• an excess functionality for its usage with browser add-ons.
There is no service that generates
statistics about browser add-ons
4. www.occulee.com
Solution
4
GEO TECHNOLOGY USER
ACTIVITY
• OS
• Browser
• Add-on versions
• Countries
• Cities
• Events inside the
add-ons
• Browsing history
• Search queries
• Other user activities
LIFE
CYCLE
• Installs/Uninstalls
• Updates
• Lifetime
• Retention rate
INSTALL
TRACKING
• e sources of
installations
• Custom distribution
channels
• CPI control
Occulee is a free service that generates
real-time detailed statistics
about browser add-ons and users
One Service
All Browsers
5. www.occulee.com
Business Model
5
Occulee sells user data to
RTB systems, advertising networks,
and advertising agencies
BROWSING
HISTORY
SEARCH
QUERIES
Occulee knows all search
queries performed by user
(Google, Yahoo, Bing, etc.)
Occulee knows full browsing
history of every user
(URL, time, duration of visit,
behaviour on a page)
7. www.occulee.com
Market Size
7
• 1.7B+ desktop internet users worldwide.1B+ users have one add-on at least.
• Top-20 add-ons for Firefox and Google Chrome have 150M installations.
• Firefox, Opera, Dolphin browsers for mobile already support add-ons.
At 200M unique users
(20% of total users with installed add-ons)
the projected annual revenue is
$60M
• Real-time bidding market to hit $42B by 2018, 41% CAGR for 2014-2019.*
• Global programmatic spend will reach $53B by 2018.**
• DMP spending grows to $350M in 2014, CAGR of 14% through 2017.***
9. www.occulee.com
Go-to Market Strategy
9
The most popular browser add-ons (Top-20)
Frameworks for the development of browser add-ons
Communities of browser add-ons developers
Direct contact to the major add-on developers
150M+
add-ons
250M+
add-ons
Medium and
small
developers
Brands and
major
developers