FL Mobile 회사소개 자료입니다.

1. FL Mobile
- Global Mobile Game Publisher & Operator
NYSE:NQ
NQ Mobile™ subsidiary

2. FL Mobile Introduction
• Gaming brand of NetQin (NSYE:NQ)
• 1 billion+ public company listed on New York Stock Market
• Leading Chinese mobile game publisher and operator
• 87M user base, 16M MAU
• Top1 on iOS, Top3 on Andorid
Source:EnfoDesk © Analysis International

3. FL Mobile Partners
QQ Yujian FL
Extreme Edition
Wu Lin Meng Zhu
The Return Condor
Heroes
Strategy relationship with top class game companies
Dou San Guo
Top 4 Top 3 Top 8Top 4

4. • Through mobile industry
loop
• Chipset & Smartphone
handset makers
• Mobile operators & retailers
• Mobile ads network
• FL Mobile community
platform
• Mobile Tech Bible
• FL Mobile Download+
• FL Game Center
Strong Distribution Capability

5. Our Subsidiary Distribution
WAPS.com
• Leading mobile ads solution provider
• >200M mobile devices (Android+iOS)
• >3M click and 300K app download per
day
Beijing Fanyue (apkshow.com)
• Leading app install total solution provider
of all of mobile retailer stores
• installed on 40M+ devices per year
Retailers Mobile Ads

6. Close relation with 3rd open platforms
 3rd party app store
 Ads network
 Mobile browser
 Search platform

7. Marketing Promotion Successful Case
Star Yu Quan （羽·泉） co-investment, viral video, and has
done 1st mobile game launch press conference
During promotion period:
 Daily new installs of iOS from 5,000 to 12,000, 140%+
 Baidu user attention rate promoted 225%, media attention promoted 700%
 Highest Rank: Free Download Top1 , Grossing Top4Gods & Dragons
Puzzle + CCG

8. Recent Successful Publishing Case
Pa Pa San Guo (啪啪三国), CCG+SLG
iOS Grossing Rank Top 20 in Avg., Highest Top 8. (Dec – Jan)

9. Celebrity Endorsement
PaPaSanGuo Marketing Practice
Live Concert Co-operation

10. Recent Successful Publishing Case
• Start promotion in Jan
• Hit 4# on free download rank
Dou San Guo (全民斗三国)
RPG + SLG
Developed by Tencent

11. Appendix

12. Technology： SDK solution for billing and channel
• Automatic channel distribution total solution
• Real time channel data stats and analysis system
• User account and friend sharing support
• Integrated billing method with 20 pay channels

13. Preparation
phase
• Product localization，prepare client side
• Billing implementation
• Prepare the download server
• Customer service training
• Marketing warm-up promotion plan
Launch
phase
• Channel promotion and channel gift events
• Marketing media promotion and game brand promotion
• Product pricing test and data analysis
• Customer service
Operation
phase
• Daily/weekly/monthly operation events and contents updated
• New version release
• Customer service
• 7x24 Ops support
• Marketing regular events
Operation Plan and Successful experience

14. Local operation: interaction on social medias
•SNS Wechat contents/events
updated
•Baidu post Bar contents
updated
•3rd party forum events and
info updated
Interactive
community
• QQ group chat
• Offline events
Build up player
community
• CRM
• Updates
notification
Core player
maintenance

15. Legal support from FL Mobile
 There are 3 licenses required to operate games in China
- Network Publishing License
- Mobile Operation License
- Value Added Service Operation License
 FL Mobile have 3 licenses
Requirement of Operating Online Game in China

16. The Channel Capability of NQ and FL Mobile
FL Mobile has established strong distribution capability
through the whole industry loop, include Chipset,
Smartphone handset makers, mobile operators, retailers,
mobile ads network, mobile apps and other promotion
partners
Handset makers
Web
App Store
Retailers
Mobile Operators
Smartphone OS
Chipset
Global Top2
Mobile Phone
chip maker
Global and
domestic famous
mobile phone
manufacturers
Three
operators of
Global Top5

17. Strong Distribution Capability of Our Subsidiary
• Mobile Ads Network:
• WAPS.com is the leading mobile ads network solution provider
• WAPS.com is the subsidiary of NQ Mobile Inc
• >200M mobile devices (Android+iOS)
• >3M click and 300K app download per day
• Retailers:
• Beijing Fanyue(apkshow.com) is the leading app install total solution
provider of all of mobile retailer stores
• Beijing Fanyue(apkshow.com) is the subsidiary of FL Mobile Inc
• installed on 40M+ devices per year

18. Successful experience with Chinese operators
Operator
China Mobile
MM store products cooperation
Mobile Game Center products
cooperation
China Telecom
China telecom 189 store products
cooperation
Telecom egame cooperator
China unicom
China unicom wo-store products
cooperation
Billing: NQ all products take the
way of operator billing
Security: NQ supplies the three
operators App Store safe scan
total solution proposal
Channel: FL Mobile gained the
three operators‘ content provider
qualification and channel
distribution qualification

19. Successful experience with Chinese Manufactures
• Manufactures: Huawei/ZTE/Lenovo/Coolpad/OPPO/…
• NQ security and other apps installed on 80M+ devices per year

20. FL Mobile has No.1 entertainment branding and celebrity resources in the industry:
Endorsement, TV programs implantation, Video advertising, Conferences and a series
of entertainment marketing strategy.
Mainstream media and vertical media of game industry （covering all media
platforms），integrated promotion for S-class mobile games.
Entertainment marketing：Mobile Games
Everyone is GAMER

21. Successful Case： The Return Condor Heroes
KOL drove huge player interests from SNS and Weibo through “Condor
Love”event.
Achieved Top3 hot topic, more than 60,000 comments
Baidu index lift 30%
Free Top10 Grossing Top3 on iOS

22. Uniquely Marketing capability and resources
• Tencent AIO pop
• Web page
• Mobile APP
• Wechat
• Sina
• SNS
• Video
• TV
• etc
Over 1000M per day the media show