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WSOCTV.com Media Kit + Capabilities - Mar 2010
1. MEDIA KIT Prepared by: Adrienne Craighead Internet Marketing Specialist (IMS) Adrienne@coxtv.com 704.335.4945
2. The Internet is Trending up in Terms of Time Spent – Minutes Per Day Source: Television Bureau of Advertising Media Comparisons Study. The TVB did not ask this question every year.
3. Time Spent With Media Each Day: TV and Internet Dominate! Minutes per Day #1 #2 Source: Television Bureau of Advertising Media Comparisons Study, 2008
4. Charlotte Specific Data: What Media Have You Used In The Past Week? * Magazine read in past MONTH, not week
5. Our January 2010 Audience… In January, our audience at WSOCTV.com would fill Bank of America stadium more than 6.4 times! It would fill Charlotte Motor Speedway – which has a seating capacity of 140,000 - 3.8 times! 6.4x 3.8x Source: Webtrends
7. Internet: World’s Most Efficient Medium! How much does it cost me to reach 1,000 Adults Age 25-54? Average Cost per Thousand Source: ESA Company 2008, CPM A25-54
8. Comparing WSOCTV.com’s Unique Audience to Other Media Sources: Comscore 3/09, Nielsen Media Research 3/09, Papertrends 3/09
9. December 2009 BIG Picture More than 8.51 million page viewsand more than 474,000 unique visitors! About 5.9 million INDIVIDUALS visited WSOCTV.com in 2009! In November, the average visitor to the site viewed 7.2 pages per visit 65% of the site’s traffic occurred during the WORKDAY: 8 a.m. to 6 p.m. Source: Webtrends
10. 2009 Year in Review Total Page views: 103,793,493 Total UNIQUE Visitors: 5,911,189 Average page views per visit: 6.49 Pictures viewed (slideshows): 43,055,955 Videos streamed: 2,626,116 News page views: 4,576,363 Weather page views: 2,080,686 Source: Webtrends
11. Average Minutes Per Day: WSOCTV.com and Competitors Source: ComScore 10/2009
21. WSOCTV.com Reaches More People Each Week Than Cable! WSOCTV.com average weekly audience for Q2 compared to primetime on cable TV. (Assumes one :30 spot per day in primetime for a week for each network.) Sources: Webtrends, Q2 2009; Nielsen Media Research May 2009. Primetime defined as M-Sat, 8-11 p.m. and Sunday, 7-11 p.m. Demo: 2+
22. Why Local Magazine Advertising Doesn’t Work Like It Used To . . . Source: Marshall Marketing, Charlotte DMA, Dec. 2008
23. Unique Visitors to WSOCTV.com vs. Radio Listeners in Past Week: Greater Charlotte Metro WSOCTV.com vs. Radio (Listened any time 6a-7p) WSOCTV.com vs. Radio (Listened any time 6a-7p) Source: Marshall Marketing and Communications
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26. Six Percent of Everyone Generates 50% of all the Clicks Source: ComScore, Total US Online Population, July 2007
27. The COMPLETE Impact of Online Marketing Ignoring the value of online marketing’s LATENT effects would be to disregard 84% of the RESULTS! Source: ComScore Data
28. How To Enhance Your Results with WSOCTV.com Question: What action, if any, did you take when you viewed a display ad on a website? Findings: A click is only one measure of a display ad’s effectiveness. Suggestion: Shore up your search strategy to capture the demand that your display advertising creates. JANUARY 2009 study commissioned by iProspect / conducted by Forrester Consulting / Results released 5-11-09
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30. Advertisers who want to “be where the people are” should be aware of their online options
31. WSOCTV.com leads the pack in terms of sheer volume of local online traffic and the quality of that online audience
32. Working with an “Internet Marketing Specialist” will give your online campaign the advantage of a consultant who operates in the web world 24/7Prepared by Adrienne Craighead Adrienne.Craighead@wsoc-tv.com 704.335.4945
36. Sticker Ads Sticker Ads are located on the top right corner of each page throughout the WSOCTV.com website. They are more “integrated” than the other ad units (and are often used by our own editorial team to tease stories or certain web channels.) Sticker Ad dimensions: 200x90
42. Buy tickets for Disney on Ice, December 11th, 2008 at Cricket Arena.
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44. Featured Content Ads (Blurbs) A combination of text and a graphic – these units are often located adjacent to news stories and appear as part of the “fabric” of the website’s content.
45. Widgets “Integrated Content” Option Widgets are units of content on web pages (NOT Ad Units) that deliver information and links to additional items (like streaming videos / photos / articles / websites / etc.) These are priced monthly based on the average number of PAGE VIEWS that channel delivers.
46. Rich Media Rich Media is a unique way to stand out & deliver your message and presents the viewer with an ad that literally files (or drive, or walk…) across the page to catch the viewers attention. * Supported AD Formats: .SWF
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48. Expandable Ads Expandable ads increase in size when the user positions his mouse over the ad unit. Expandable ads are a great way to display a large amount of information in a small area / and counter the users natural instincts to avoid the click. AND, the flash animation continues even on the expanded double-ad!
49. PUSH DOWN ADS The push down ad is an “impossible to ignore” message that appears to the user once (for about 5-8 seconds) and then retracts back to a pencil ad with the option to expand it again. This ad unit is scheduled for a 24-hour time-frame and captures every unique user that views our home page during that window of time. This means your message will be seen by approximately 54,000 unique individuals (based on very conservative estimates).
50. Video Display Ads Similar to a standard display ad, Video Display Ads provide you with the ability to play up to :30 video message within the ad itself. Ads can be set to auto play video and offer user initiated audio. *Premium Display Ad dimensions: 300x250
54. 100% Homepage Upper Display AdsExample shown AAA Vacations 7/2/09 event produced 194 clicks. Second Event for AAA Vacations on 7/30/09 event produced 262 clicks. Prepared for Bill Rosenthal, 7-6-09 Prepared by: Adrienne Craighead, WSOCTV.com
55. ANOTHER OPTION is to purchase just the “WRAPPER” Home Page “Page Wrapper” runs for 24 hours on date you select. Creative is “clickable”.
68. Mobile Internet Marketing has the ability to reach your audience even when they’re away from the computer
69. Available features: Click to call, “Find Me” database, splash page, and moreWeb Enabled phone required to access WSOCTV.com Mobile
70. WSOCTV.com Mobile: January ‘10 Was Our Biggest Month Yet! Page Views to WSOCTV.com Wireless Website (WAP) In January ‘10, more than 137,600INDIVIDUALS used wsoctv.com mobile! Sources: Hitbox Mobile Web Reporting, Omniture
71. Text Message Marketing From: WSOCTV.com SEVERE THUNDERSTORM WARNING FOR MECKLENBURG COUNTY UNTIL 6PM This message brought to you by Scott Clark Toyota. Click Here for great savings on the all new Toyota Prius. Scott Clark’s Toyota 2010 Prius Just $25,900 Click Here to schedule a test drive WSOCTV.com maintains a database of thousands of local subscribers. Each of these subscribers has opted in to receive a mobile text E-Lert sent to their mobile phones in the event of Severe Weather. Your message will accompany each of these E-Lerts and will be clickable for more information.
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73. We’ve also considered the Advertiser (in our redesign), and offer a variety of attention-getting options that are relevant and efficient
74. It is not necessary to “build your own” strategy from the Advertiser Toolbox – Trust Adrienne (that’s me!), as your online marketing consultant, to suggest the right tools for the jobPrepared by Adrienne Craighead Adrienne.Craighead@wsoc-tv.com 704.335.4945
