2. SERVICE FEATURES
FACEBOOK EXCHANGE: FBX - With FBX you can
improve the quality and quantity of your reach.
RUN OF NETWORK: run ads on multiple exchanges.
CONTEXTUAL TARGETING: target visitors on sites
that are relevant to clients business. (auto categories,
shopping categories, etc.)
BEHAVIORAL TARGETING: target potential custom-
ers with known behavioral patterns.
SEARCH RETARGETING: keyword targeting done
through a third party called Cross Pixel. This takes
additional time but is basically another form of Be-
havioral Targeting. This works best if combined with
look-alike modeling.
PRE-, MID- AND POST-ROLL VIDEO WITH TARGET-
ING: host creative directly and support 3rd party tags.
All display targeting is also available in video.
IP ADDRESS TARGETING: targeting a range of IP
addresses. Example: a single university or corporation.
This should only be used to target big companies, not
local stores.
SITE RETARGETING: target visitors to the client’s
sites as they visit other sites. Involves a cookie/code.
LOOK-ALIKE MODELING: we use the client’s existing
retargeting audience and then build a larger audience
of people who“look like”visitors to the client’s site but
haven’t actually gone there yet.
GEO ZONE: targeting by geographical area.
WE WORK WITH ALL THE MAJOR DATA PARTNERS
AND OVER 27,000 AUDIENCE SEGMENTS
SERVICE CPM PRICING & AVERAGE CLICK THRU RATES
Service Click Through Rate
Facebook Right Rail
Facebook Newsfeed
Run of network
Contextual
Behavioral Targeting
Pre-roll video with targeting
Search retargeting (Cross pixel – keyword)
IP Targeting
Site retargeting
Look-alike modeling
Geo zone targeting
0.03%
0.05%
0.03 - 0.05%
0.5-0.7%
0.5-0.7%
0.1-0.15%
0.03-0.05%
0.05-0.07%
0.1-0.2% sometimes higher
0.05%
0.04%
CMG Ad Network
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3. austin.eater.com
www.thetoptens.com
start.new.toshiba.com
www.trulia.com
amazingribs.com
ibtimes.com
www.foxnews.com
zillow.com
TYPE OF CUSTOMER: LOCAL HEARING AID CENTER
SAMPLE SITE LIST
CREDIT CARD HOLDERS
ESTIMATED HOUSEHOLD INCOME LEVELS
GENDER: Male or Female
EDUCATION LEVELS:
Completed college
Some college
High school
Graduate school
LUXURY LIFESTYLE
AGE: 18-60, 21-60, 21-34, 34-40, 40-50, 50-60
INTERESTS SUCH AS:
Arts & Entertainment
Cars/Autos
Fitness
Food/Wine
Healthy Living
Home Décor/Home Furnishing
Home Improvement
Music
Real Estate
Sports
Travel – Cruise
Travel – Domestic
Travel – General Travel
Travel – International
BEHAVIORAL TARGETING CATEGORIES
CMG Ad Network
allrecipes.com
www.perk.com
tabs.ultimate-guitar.com
tmz.com
nypost.com
theberry.com
www.championselect.net
www.dailymail.co.uk
www.castup.tv
www.gamenunu.com
www.youtube.com
vid.modamob.com
www.tasteofhome.com
www.apartmenttherapy.com
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4. Get 10% more reach
Treat FBX like another inventory source.
Right hand side. Newsfeed.
We have all the same targeting capabilities as a reg-
ular TTD campaign minus contextual targeting.
1st Party Data Advertisers have valuable data that
can be utilized on FBX, but cannot be utilized on Na-
tive Facebook campaigns.
Manage and optimize FBX campaigns with the same
tools you use across the other exchanges like geo tar-
geting, frequency pricing, frequency caps, time of day
and day of week.
Ability to track whether a user converts on the ad-
vertiser’s website after seeing or clicking on the ad on
Facebook.
Any campaigns struggling to get reach, FBX can
help reach more users as they browse the Web. Mobile
Newsfeed and Right rail won’t be available anytime
soon for any DSP (Data service providers).
The typical number of views for a single News Feed
impression is typically between 2 and 3 views. The
average being around 2.8 views per impression.
After every 12-13 organic pieces of Newsfeed content
there is the opportunity to serve an ad. This allows for
every 14th page post that appears on a user’s News-
feed to be an ad.
Creative file size 600x315 and URL is needed and is
visible in creative.
EXTEND YOUR REACH BY ADDING FBX
FACEBOOK: FBX
GENERAL SPECS FOR RIGHT RAIL AND NEWSFEED ADS
TITLE: 25 characters maximum
BODY: 90 characters maximum
USER MESSAGE: 500 characters maximum (Available only for Newsfeed)
IMAGE: Text within the image must be less than 20% of the total creative design
MAX FILE SIZE: 100KB
CMG Ad Network
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5. FREQUENTLY ASKED QUESTIONS
Q) HOW LONG DOES IT TAKE TO LAUNCH A CAMPAIGN?
A) We require 6 business days to build and launch a campaign.
Q) WHEN WILL CAMPAIGN VERIFICATION BE PROVIDED?
A) Once the campaign goes live, communication will go out to the coordinator and sales rep via
Pipeline.
Q) CAN I SERVE VIDEO IN MY CAMPAIGN?
A) Yes, you can run 400x300 and 640x360 in pre-, mid- and post-roll. Pre-roll is preferred as this rep-
resents the majority of RTB inventory. You can also run 300x250 in banner video. The ad must include a
play, pause, mute and unmute buttons. You also have the option of 15, 30 or 60 second videos. CMG ad
network has the ability to host creative directly and support 3rd party tags. All display targeting capabilities
are available in video.
*** If you are using a 3rd party tag for your pre-/post-/mid-roll ad you will need to use the Google approved
ad formats if you want to run on Google.
Google only supports: 480x360, 640x360, and 1920x800
Q) DOES FACEBOOK CAP THE NUMBER OF TOTAL ADS ON A USER’S NEWSFEED?
A) No, currently there is no overall cap.
Q) DOES FBX NEWSFEED LIMIT THE NUMBER OF ADS THAT EACH ADVERTISER CAN SERVE IN A
SINGLE NEWS FEED?
A) Facebook allows a 2/24 frequency for Newsfeed. Additionally, if a user“Likes”the Newsfeed ad or the
Advertiser’s page we will be able to serve that user 4 ads in a 24-hour period. These caps are per 24-hour
time period per Advertiser/brand across all ad sources (other DSPs and standard/direct FB included).
Q) HOW SHOULD WE SET OUR FREQUENCY CAP FOR FBX?
A) The F-Cap for a Newsfeed Ad Group should be set at 2/24 to ensure that there is no missed opportunity
to bid on a user, while ensuring you do not continue bidding when FB will not allow an additional ad from
the same advertiser.
PRODUCTION INFORMATION & PROCESS
CMG Ad Network
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Q) ARE WEEKLY REPORTS AVAILABLE?
A) Yes, snapshot reports are available 24/7 by using our online dashboard.
Q) HOW FAR IN ADVANCE SHOULD A SITE RETARGETING PIXEL BE PLACED ON THE
ADVERTISER'S SITE?
A) At least 7 days prior to the campaign launch date.
6. FREQUENTLY ASKED QUESTIONS
Q) WHAT CAN I EXPECT TO SEE IN MY CAMPAIGN END REPORT AND WHO SENDS THIS?
A) The monthly reports will be provided by the 7th of each month by the digital product specialist and will
include the following:
Impressions
Clicks
CTR
Top 5 sites
Top 5 site categories
Top 5 behavioral targets (if part of campaign)
Weekly reports are available upon special request by the digital account coordinator and will include the following:
Impressions
Clicks
CTR
Q) WHAT IS THE AVERAGE CLICK-THROUGH RATE?
A) Retargeting: 0.1%
Contextual: 0.5-0.7
Behavioral: 0.5-0.7%
ROE (run of exchange): 0.03-0.05%
Video: 0.1-0.15%
IP address: 0.05-0.07%
Facebook: right-hand side 0.03% and newsfeed .05%
REPORTING
Q) DO YOU ACCEPT THIRD PARTY TAGS?
A) Yes, we accept over 50 vendors.
Q) WHAT ARE THE CREATIVE SIZES OFFERED?
A) We offer an extensive size list. The following sizes are standard:
Display: 300x250, 728x90, 320x50, 160x600, 300x600, 300x50, 120x60.
Video: in banner 300x250
Pre-, mid- and post-roll: 400x300 and 640x360 (preferred)
CREATIVE PROCESS & INFORMATION
CMG Ad Network
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7. FREQUENTLY ASKED QUESTIONS
CREATIVE PROCESS & INFORMATION CONTINUED
Q) WHAT ARE MY CREATIVE FILE LIMITS?
A) Third party tag size should not exceed 150k for display ads
Pre-roll and in-banner video max file size is 60 MB and the backup static image should not exceed 2mb. We
can accept the following video files: mp4, flv, mov, WebM, wmv, mpg, mpeg.
Video 3rd-party tag: H.264 (MP4), Flash Video (FLV) WebM is recommended, but not required. VPAID is not
supported. The 3rd-party video file size that is recommended is 1MB. The max is 10MB.
Display Mobile (GIF, PNG, JPG) should be less than 150K for basic banners and enhanced banners. The larger
the file, the longer the download time. While we can host larger file sizes the following are recommended for
mobile: 5kb for basic banners and 7.5kb for enhanced
Facebook creative: 100kb file size max and ad size is 600x315
MISCELLANEOUS
Q) CAN I HAVE MULTIPLE CLICK THRU LINKS FOR MULTIPLE PIECES OF CREATIVE?
A) Yes, you may upload in a Word doc, Excel s/s or Zip file
Q) CAN I SERVE MOBILE?
A) Yes, as of now we offer mobile in browser inventory, meaning users on their mobile or tablet browsing in
their Internet browser will be served ads. We do not offer mobile in app at this time, but stay tuned!
Q) CAN I RUN ADS WITH THE FOLLOWING CONTENT: CASINOS, WEAPONS, AMMUNITION OR
TOBACCO PRODUCTS?
A) No, you may not.
Q) CAN I RUN ADS WITH POLITICAL CONTENT?
A) Yes. Example: Voting ads are fine. But we do not allow advertising for political candidates or parties where
it’s prohibited by law. Any political advertising must comply with local, state and national election laws.
Q) CAN I RUN POLITICAL ADS ON ELECTION DAY?
A) Yes, but the CPM will most likely be much higher.
Q) CAN I RUN EXPANDABLE AD SIZE CREATIVE?
A) Yes, with sizes 300x250, 728x90 and 160x600.
CMG Ad Network
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8. FREQUENTLY ASKED QUESTIONS
MISCELLANEOUS CONTINUED
Q) WHERE WILL MY ADS SHOW UP?
A) We work with all major ad exchanges partners. These are listed below under inventory partners.
BEST PRACTICES
WHAT YOU NEED TO KNOW
IN ORDER TO BUILD AN
EFFECTIVE CAMPAIGN:
Documents:
Web IO
Goal Discovery Form (Must
be filled out completely or
it will be rejected)
Click thru
Creative: Standard sizes
needed include 300x250,
728x90, 160x600. Mobile,
video and FBX are optional.
CMG Ad Network
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9. TARGETING OPTIONS
Facebook Exchange – FBX With FBX you can im-
prove the quality and quantity of your reach
Right-handed-side (RHS) and News-feed
Run of network – run ads on multiple exchanges.
Contextual Targeting- target visitors on sites
that are relevant to clients business
Behavioral Targeting - target potential customers
with known behavioral patterns
Search Retargeting – keyword targeting done
through a 3rd party called cross pixel. This takes ad-
ditional time but is basically another form of BT. This
works best if combined with look-alike modeling
Pre, mid, post-roll and in banner video with tar-
geting – host creative directly and support 3rd-
party tags.
IP Address Targeting – Targeting a range of IP ad-
dresses. (e.g., at a single university or corporation).
Site Retargeting- target visitors to the client’s sites
as they visit other sites. Involves cookie/code.
Lookalike modeling - We use the client’s existing
retargeting audience and then build a larger audience
of people who“look like”visitors to the client’s site but
haven’t actually gone there yet.
Geo zone – targeting by geographical area.
CMG Ad Network
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10. CREATIVE GUIDELINES
GIF, JPEG image files
Flash files (suggested version Flash 8 or lower)
3rd-Party Ad Tags from approved ad servers (HTML or raw JavaScript)
Rich media (supported with some limitations, please speak with your Account Manager if you intend to
run rich media)
Supported Standard Ad Sizes:
160 x 600 Wide skyscraper
300 x 250 medium rectangle
728 x 90 leaderboard
OTHER SPECIFICATIONS
Creative images must be clear, recognizable and relevant; text appearing in the ad must be legible.
Creative must occupy the entire space of the image size you’ve chosen.
Creative cannot appear sideways or upside down.
Ad must have a visible border of a contrasting color to the majority background color of the creative.
Creative cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be
more than one ad.
All display ads must be 150K or smaller in file size.
All creative must contain a click-thru link.
Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
Flash creative must use the click TAG function on the top-most layer and must have the stop function on
the last frame of the animation. First party optional back-up static image is supported.
In-banner video and pre-roll video creative should be in flash format with a 60MB max file load. Video 3rd-
party tag size limit is between 1MB-10MB.
For auto-start video ads, there is a 15 second limit. Audio should not be heard unless initiated by a mouse
over; video should be backstopped by a static 300x250, which should click through to a landing page.
All in-banner and pre-roll video ads must include the play, pause, mute and unmute controls.
FACEBOOK CREATIVE
Title: 25 Characters, including spaces
Body: 90 Characters, including spaces
Cannot contain two punctuation symbols in a row (e.g.,“Buy now!!”or“Save 20%”).
Static-only Image size 600x315
Click Through URL
Mobile Creative
GIF, PNG, JPG for still images
Animated GIF for animations
100kb file size for basic and enhanced FBX banners
SUPPORTED AD FORMATS
CMG Ad Network
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11. DESIGN & SET UP
The Digital Account Coordinator reaches out to client for creative assets and instructions for building (if
not provided to them by Sales) within 1 business day of receipt of IO from sales rep.
The Digital Account Coordinator uploads complete client materials & instructions to AEPortal.
If retargeting is part of the client’s campaign the client will need to install a pixel on their site. The pixel will come
from the vendor. Either the sales rep or the Digital Account Coordinator will email the pixel to the client.
The Digital Account Coordinator provides proof to client within one (1) business day of uploading materials
into AEPortal. We have a 24-hour turnaround time for proofs as long as we are using Gerald’s templates.
Client notifies the Digital Account Coordinator of any revisions. Repeat as needed. Two (2) revisions
included. 8-24 hours are needed to complete all revisions.
Sales rep or the client approves of ad through email.
The Digital Account Coordinator provides assets to vendors within one (1) business day.
LAUNCH
A note will be sent through Pipeline that says“this campaign is now live.”
The Digital Account Coordinator confirms successful start to order and sends confirmation through
Web IO to sales rep on day one of campaign.
POST CAMPAIGN
Communication will be sent via Pipeline once campaign goes live.
Monthly reports will be sent by the 7th of each new month by the Digital Product Specialist. A look back
at the past 30 days will be included in the monthly report along with impressions, clicks, CTR, top 5 BT’s,
top 5 sites and top 5 site categories.
Weekly reports available upon special request and will be provided by the Digital Account Coordinator
and will include impressions, clicks and CTR.
Now you are ready to sell some big campaigns!
INTERNAL PROCESSES
Estimated Total Project Life ~6 business days based on Workload
PRE SALES
Sales rep is responsible for the CNA as well as research.
Sales rep should input client information as a lead into Salesforce as soon as client is identified as a lead.
Sales rep should complete an IO and goals discovery form and submit through the digital collaboration tool.
The Digital Account Coordinator has 24 hours to submit to billing and Pipeline once they receive payment.
Digital Account Coordinator or product specialist will upload IO, goals discovery form, creative and
click-thru to the Pipeline and Order Services will enter IO into DTI within *two (2) business days.
CMG Ad Network
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