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Do good work june2013
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Do good work june2013


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  • 1. Do good work5 ideas on how to make good work& do what you like to do everydayObservation & insight from life as a creative professionalWorking in great agencies, with inspiring colleaguesSolving brand & marketing problemsProducing good work with others in key global markets
  • 2. Quality Material. CarefulInspection. GoodWorkmanship. All combined inan effort to give you a perfectpainting.John Baldessair – American Painter Born 1931.That’s the painting.
  • 3. A simple message in beautifully rendered black type hand-drawnon a cream surface.The original is in the J. Paul Getty Museum L.A.A postcard reproduction is on my office pin board.
  • 4. Here’s the thoughtEach component of this message reminds me of what we do ascreative professionals and why:all combinedto give youa perfect painting – or in our case, a perfect brand,design, structure, idea, image, campaignWe should seek perfection more often.
  • 5. Mies van der Rohe – one of the pioneers of modern architecture
  • 6. Mies van de Rohe the great German-American pioneer of modern architecturewas asked by Chicago students – what isyour secret?He simply stated: ‘Do Good Work’
  • 7. So profound.So clear.The ultimate is to do good work, andthat’s what we should strive for – always.
  • 8. Average work is just that - average.The difference between simply adequateand good work - is more often about theintent, purpose and determination of thedesigner, the commitment to do goodwork, and the persistence that bringsinspiration to life.
  • 9. It’s a matter of design, how wedesign our lifeHow do we measure our life?By what we do every day.Essentially that’s a design problem, andone we can have an effect on.
  • 10. 5 ideas on the design problem#1Give yourself permissionto makeconstructive criticismat all levels
  • 11. # 2Choose what you want to do & howyou spend your time.What do you like to do every day?You can design a life that worksbased on what matters to you!
  • 12. # 3Connect with individualsand mentors of all ages & disciplinesDesign is a problem-solving processCollaboration expands the range ofinspiration & opportunity
  • 13. # 4Find the quest in question &the inform in information.Curiosity is your friend.
  • 14. # 5Be consistent in your purposeDo some good workHave some funBe clear to others** Inspired by the words of Richard Saul Wurman – architect, designer, polymath,coined the term ‘Information Design’ & founder of TED
  • 15. Adrienne Bateup-CarlsonIdeas & insights that shape brands.Adriennebateupcarlson@cxaspac.comTwitter @CarlsonAdrienne