Do good work june2013

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Do good work june2013

  1. 1. Do good work5 ideas on how to make good work& do what you like to do everydayObservation & insight from life as a creative professionalWorking in great agencies, with inspiring colleaguesSolving brand & marketing problemsProducing good work with others in key global markets
  2. 2. Quality Material. CarefulInspection. GoodWorkmanship. All combined inan effort to give you a perfectpainting.John Baldessair – American Painter Born 1931.That’s the painting.
  3. 3. A simple message in beautifully rendered black type hand-drawnon a cream surface.The original is in the J. Paul Getty Museum L.A.A postcard reproduction is on my office pin board.
  4. 4. Here’s the thoughtEach component of this message reminds me of what we do ascreative professionals and why:all combinedto give youa perfect painting – or in our case, a perfect brand,design, structure, idea, image, campaignWe should seek perfection more often.
  5. 5. Mies van der Rohe – one of the pioneers of modern architecture
  6. 6. Mies van de Rohe the great German-American pioneer of modern architecturewas asked by Chicago students – what isyour secret?He simply stated: ‘Do Good Work’
  7. 7. So profound.So clear.The ultimate is to do good work, andthat’s what we should strive for – always.
  8. 8. Average work is just that - average.The difference between simply adequateand good work - is more often about theintent, purpose and determination of thedesigner, the commitment to do goodwork, and the persistence that bringsinspiration to life.
  9. 9. It’s a matter of design, how wedesign our lifeHow do we measure our life?By what we do every day.Essentially that’s a design problem, andone we can have an effect on.
  10. 10. 5 ideas on the design problem#1Give yourself permissionto makeconstructive criticismat all levels
  11. 11. # 2Choose what you want to do & howyou spend your time.What do you like to do every day?You can design a life that worksbased on what matters to you!
  12. 12. # 3Connect with individualsand mentors of all ages & disciplinesDesign is a problem-solving processCollaboration expands the range ofinspiration & opportunity
  13. 13. # 4Find the quest in question &the inform in information.Curiosity is your friend.
  14. 14. # 5Be consistent in your purposeDo some good workHave some funBe clear to others** Inspired by the words of Richard Saul Wurman – architect, designer, polymath,coined the term ‘Information Design’ & founder of TED
  15. 15. Adrienne Bateup-CarlsonIdeas & insights that shape brands.Adriennebateupcarlson@cxaspac.comTwitter @CarlsonAdrienne

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