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Do good work
5 ideas on how to make good work
& do what you like to do everyday
Observation & insight from life as a creative professional
Working in great agencies, with inspiring colleagues
Solving brand & marketing problems
Producing good work with others in key global markets
Quality Material. Careful
Inspection. Good
Workmanship. All combined in
an effort to give you a perfect
painting.
John Baldessair – American Painter Born 1931.
That’s the painting.
A simple message in beautifully rendered black type hand-drawn
on a cream surface.
The original is in the J. Paul Getty Museum L.A.
A postcard reproduction is on my office pin board.
Here’s the thought
Each component of this message reminds me of what we do as
creative professionals and why:
all combined
to give you
a perfect painting – or in our case, a perfect brand,
design, structure, idea, image, campaign
We should seek perfection more often.
Mies van der Rohe – one of the pioneers of modern architecture
Mies van de Rohe the great German-
American pioneer of modern architecture
was asked by Chicago students – what is
your secret?
He simply stated: ‘Do Good Work’
So profound.
So clear.
The ultimate is to do good work, and
that’s what we should strive for – always.
Average work is just that - average.
The difference between simply adequate
and good work - is more often about the
intent, purpose and determination of the
designer, the commitment to do good
work, and the persistence that brings
inspiration to life.
It’s a matter of design, how we
design our life
How do we measure our life?
By what we do every day.
Essentially that’s a design problem, and
one we can have an effect on.
5 ideas on the design problem
#1
Give yourself permission
to make
constructive criticism
at all levels
# 2
Choose what you want to do & how
you spend your time.
What do you like to do every day?
You can design a life that works
based on what matters to you!
# 3
Connect with individuals
and mentors of all ages & disciplines
Design is a problem-solving process
Collaboration expands the range of
inspiration & opportunity
# 4
Find the quest in question &
the inform in information.
Curiosity is your friend.
# 5
Be consistent in your purpose
Do some good work
Have some fun
Be clear to others*
* Inspired by the words of Richard Saul Wurman – architect, designer, polymath,
coined the term ‘Information Design’ & founder of TED
Adrienne Bateup-Carlson
Ideas & insights that shape brands.
Adriennebateupcarlson@cxaspac.com
Twitter @CarlsonAdrienne

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Do good work june2013

  • 1. Do good work 5 ideas on how to make good work & do what you like to do everyday Observation & insight from life as a creative professional Working in great agencies, with inspiring colleagues Solving brand & marketing problems Producing good work with others in key global markets
  • 2. Quality Material. Careful Inspection. Good Workmanship. All combined in an effort to give you a perfect painting. John Baldessair – American Painter Born 1931. That’s the painting.
  • 3. A simple message in beautifully rendered black type hand-drawn on a cream surface. The original is in the J. Paul Getty Museum L.A. A postcard reproduction is on my office pin board.
  • 4. Here’s the thought Each component of this message reminds me of what we do as creative professionals and why: all combined to give you a perfect painting – or in our case, a perfect brand, design, structure, idea, image, campaign We should seek perfection more often.
  • 5. Mies van der Rohe – one of the pioneers of modern architecture
  • 6. Mies van de Rohe the great German- American pioneer of modern architecture was asked by Chicago students – what is your secret? He simply stated: ‘Do Good Work’
  • 7. So profound. So clear. The ultimate is to do good work, and that’s what we should strive for – always.
  • 8. Average work is just that - average. The difference between simply adequate and good work - is more often about the intent, purpose and determination of the designer, the commitment to do good work, and the persistence that brings inspiration to life.
  • 9. It’s a matter of design, how we design our life How do we measure our life? By what we do every day. Essentially that’s a design problem, and one we can have an effect on.
  • 10. 5 ideas on the design problem #1 Give yourself permission to make constructive criticism at all levels
  • 11. # 2 Choose what you want to do & how you spend your time. What do you like to do every day? You can design a life that works based on what matters to you!
  • 12. # 3 Connect with individuals and mentors of all ages & disciplines Design is a problem-solving process Collaboration expands the range of inspiration & opportunity
  • 13. # 4 Find the quest in question & the inform in information. Curiosity is your friend.
  • 14. # 5 Be consistent in your purpose Do some good work Have some fun Be clear to others* * Inspired by the words of Richard Saul Wurman – architect, designer, polymath, coined the term ‘Information Design’ & founder of TED
  • 15. Adrienne Bateup-Carlson Ideas & insights that shape brands. Adriennebateupcarlson@cxaspac.com Twitter @CarlsonAdrienne