Toyota 3
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  • 1. Let’s Go Places
  • 2. Toyota headquarters in Toyota City, Japan Head Office : 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565) 28-2121 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701,Japan. Nagoya Office at 4-7-1 Meieki, Nakamura-ku, Nagoya City, Aichi.
  • 3. Industry: Automotive Robotics Financial services Products: Automobile Founded: August 28, 1937 Founder(s): Kiichiro Toyoda Key people: Fujio Cho (Chairman), Akio Toyoda (President and CEO) Headquarters: Toyota, Aichi, Japan Employees: 324,747 (2012) Subsidiaries: 522 (Toyota Group) Toyota India Hino Motors, Ltd. Daihatsu Motor Co., Ltd. Toyota Financial Services
  • 4. History • The company was founded in 1933 by Kiichiro Toyoda as a spin off from his father's company Toyota Industries to create automobiles. It created its first product Type an engine in 1934 and its first passenger car in 1936.
  • 5. Journey From The Past 1924 • Sakichi Toyoda invents Toyoda Model G Automatic Loom. 1929 • Automatic-loom patent is sold to a British company. 1930 • Kiichiro Toyoda begins research on small gasoline-powered engine. 1933 • Automobile Department is established at Toyoda Automatic Loom Works, Ltd. 1935 • The Toyoda precepts are compiled. 1936 • The AA Sedan is completed. 1937 • Toyota Motor Co., Ltd. is established. 1938 • Honsha Plant begins production 1950 • Toyota Motor Sales Co., Ltd. is established.
  • 6. 1951 • Suggestion System begins. 1957 • The first prototypes of the Crown are exported to the United States; Toyota Motor Sales U.S.A., Inc. is established. 1959 • Motomachi Plant begins production. 1962 • Joint Declaration of Labor and Management is signed. 1965 • Toyota wins the Deming Application Prize for quality control. 1966 • Business partnership with Hino Motors Ltd. begins. 1967 • Business partnership with Daihatsu Motor Co., Ltd. begins. 1974 • Toyota Foundation is established. 1975 • The prefabricated housing business begins.
  • 7. 1982 • Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation. 1984 • Joint venture with General Motors (New United Motor Manufacturing, Inc.) begins production in the USA. 1988 • Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production. 1992 • Toyota Motor Manufacturing (United Kingdom) Ltd. begins production. 1997 • The Prius is launched as the world's first mass-produced hybrid car. 1999 • Cumulative domestic production reaches 100 million vehicles. 2000 • Sichuan Toyota Motor Co., Ltd. begins production in China. 2001 • Toyota Motor Manufacturing France S.A.S. begins production in France. 2002 • Toyota enters Formula One World Championship; Tianjin Toyota Motor Co., Ltd. begins production in China.
  • 8. 2004 • The Toyota Partner Robot is publicly unveiled. 2010 • Toyota and Tesla Motors agree on joint EV development.
  • 9. Vision • Toyota seeks to create a more prosperous society through automotive manufacturing by involving all stakeholders. • Delight our customers through innovative products, by utilising advanced technologies and services.
  • 10. Mission • Practice ethics and transparency in all our business operations. • Touch the heart of our customers by providing products and services of superior quality at a competitive price. • Cultivate a lean and flexible business model throughout the value chain by continuous improvement. • Lead the Toyota global operations for the emerging mass market. • Create a challenging workplace which promotes sense of pride, ownership, mutual trust and teamwork. • Create an eco-friendly company in harmony with nature and society.
  • 11. BOARD President of Toyota Motor Industries: • Rizaburo Toyoda (1937–1941) • Kiichiro Toyoda (1941–1950) • Taizo Ishida (1950–1961) • Fukio Nakagawa (1961–1967) • Eiji Toyoda (1967–1981) President of Toyota Motor Corporation: • Eiji Toyoda (1981) • Shoichiro Toyoda (1982–1992) CEO of Toyota Motor Corporation: • Dr. Tatsuro Toyoda (1992– 1995) • Hiroshi Okuda (1995–1999) • Fujio Cho (1999–2005) • Katsuaki Watanabe (2005– 2009) • Akio Toyoda (2009–present) Chairman of Toyota Motor Corporation: • Shoichiro Toyoda (1992–1999) • Hiroshi Okuda (1999–2006) • Fujio Cho (2006–present)
  • 12. Board of Directors Chairman Vice Chairman President Executive Vice Presidents Senior Managing Directors Directors Tetsuro Toyoda Kazunori Yoshida Akira Onishi Chiaki Yamaguchi Kazue Sasaki Hirotaka Morishita Shinya Furukawa Masaharu Suzuki Norio Sasaki Toshifumi Ogawa Masafumi Kato Toshifumi Onishi Takaki Ogawa Kan Otsuka Fujio Cho
  • 13. Audit & Supervisory Board Members Full-time Audit & Supervisory Board Members Outside Audit & Supervisory Board Members Shigetaka Yoshida Kakuo Ishikawa Katsuaki Watanabe Toshio Mita Hans-Juergen Marx
  • 14. SWOT ANALYSIS Location of Factor TYPE OF FACTOR Favorable Internal Strengths Strong financial performance Brand image Strong performance in Asia region Unfavorable Weaknesses Poor profitability of ‘financial services’ segment Expenses related to post retirement benefits for employees Research and development activities Toyota production system External Opportunities Increasing demand for hybrid electric vehicles Opportunities in Asian market New models Threats Economic slowdown Competition in the global automotive market Tightening emission standards Appreciating Japanese Yen against US Dollar
  • 15. Managing Officers Senior Managing Officers Managing Officers Kohei Nozaki Keiichi Fukunaga Hiroaki Asai Hirooki Fujiwara Yukihisa Tsuchimoto Toshiya Yamagishi Mikihiko Okamoto Masahiro Kawaguchi Susumu Toyoda Kazuyuki Yamaguchi Masafumi Kunito Toshihiko Shimizu Hiroaki Kayukawa Takashi Ito Junichi Harada Yasuhiro Murata Yojiro Mizuno Yuji Ishizaki Kiyotsugu Kurimoto Koichi Ito Yasushi Kawai Keizo Hara
  • 16. Executives Name Title Akio Toyoda President and Director Katsuyuki Kusakawa Chief Financial Officer, Senior Vice President of Toyota Motor Sales USA and Treasurer of Toyota Motor Sales USA James E. Lentz III Senior Managing Officer, Chief Executive Officer of North America Region, President of Toyota Motor North America and Chief Operating Officer of Toyota Motor North America Osamu Nagata Chief Executive Officer of Toyota Motor Engineering & Manufacturing, North America, Inc. and President of Toyota Motor Engineering & Manufacturing, North America, Inc. Kazuo Ohara Chief Executive Officer of Toyota Motor Sales, U.S.A., Inc. and President of Toyota Motor Sales, U.S.A., Inc.
  • 17. Financial Performance Fiscal Year Operating income return on revenues Pretax return on revenues Pretax return on capital Return on assets (R.O.A.) Return on equity (R.O.E.) Sharehold ers' equity ratio FY2013 6.0% 6.4% 4.0% 2.9% 8.5% 34.2% FY2012 1.9% 2.3% 1.4% 0.9% 2.7% 34.4% FY2011 2.5% 3.0% 1.9% 1.4% 3.9% 34.7% FY2010 0.8% 1.5% 1.0% 0.7% 2.1% 34.1% FY2009 2.2% 2.7% 1.8% 1.4% 4.0% 34.6% FY2008 8.6% 9.3% 7.5% 5.3% 14.5% 36.6% FY2007 9.3% 9.9% 7.8% 5.4% 14.7% 36.3%
  • 18. Awards NDTV Car & Bike Awards 2011: • Ista Green Award – Prius • Sub-Compact Sedan of the year – Etios Subros Car & Bike India Awards 2011: • Engine of the year – Altis Diesel • Green Technology of the year – Prius Auto India: • Best Brand Awards 2011 – Toyota • Most Eco-friendly – Toyota
  • 19. CSR Organization and Structures CSR Promotion • Toyota Motor Corporation (TMC) established the CSR (Corporate Social Responsibility) Committee as the body responsible for promoting CSR and the CSR Department as the organization for implementing CSR activities. The collaboration of these two entities provides for long-term, company-wide CSR promotion and activities.
  • 20. Structure
  • 21. Environmental Responsibility
  • 22. Balance Sheet
  • 23. Income Statement
  • 24. Management Structure
  • 25. Career
  • 26. Marketing Mix 4P’s Product Price Product variety List price Quality & Design Discounts Features Allowances Brand name Payment period Packaging & Services Credit terms Warranties & Returns Target Customers Place Channels Promotion Coverage & Locations Advertising Assortments Personal selling Inventory Sales promotion Transportations Public relations Logistics
  • 27. Competitors • Ford Motor Company • General Motors Company • Honda Motor Co., Ltd.
  • 28. Toyota Safety Education Programme TSEP ACTIVITIES • Mobile Traffic Park • Traffic Safety Interactive Course • Animated Film on Traffic Safety • Traffic Booth • Computer Game • TSEP Website
  • 29. Toyota Operations