This Presentation has been made by Abhinav Pratyush of Indian School Of Mines Dhanbad during Marketing Internship under Prof.Sameer Mathur of IIM Lucknow

1. BECAUSE I AM WORTH IT

2. Founded in Paris almost a 100 years ago
BECAUSE I AM WORTH
IT

8. R&D

9. L’oreal
in
JAPAN

11. .

12. BRAND AMBASSDORS IN INDIA

13. Success of L’oreal’s Marketing Strategy

15. CHARITY

18. THE LEADERS

20. SUMMARY
L’oreal Paris remains one of the leading brands in cosmetics .It has
over the years had many great managers and marketers who have
steered the company in times of crisis and made it what it is today .
But the challenges of expansions and rivals continues .Recent surges
against any cosmetic product has not helped either . It is the time to
revamp the marketing strategy and focus more on products which do
not have side effects and spend considerable R&D funds on them .We
indeed hope that the present CEO of the company can push through
such reforms

21. DISCLAIMER
THIS PRESENTATION HAS BEEN CREATED BY
ABHINAV PRATYUSH OF INDIAN SCHOOL OF
MINES DURING A MARKETING INTERNSHIP
UNDER PROF.SAMEER MATHUR OF IIM
LOCKNOW