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BECAUSE I AM WORTH IT
Founded in Paris almost a 100 years ago
BECAUSE I AM WORTH
IT
R&D
BRAND AMBASSDORS IN INDIA
L’oreal
in
JAPAN
Success of L’oreal’s Marketing Strategy
CHARITY
THE LEADERS
SUMMARY
L’oreal Paris remains one of the leading brands in cosmetics .It has
over the years had many great managers and marketers who have
steered the company in times of crisis and made it what it is today .
But the challenges of expansions and rivals continues .Recent surges
against any cosmetic product has not helped either . It is the time to
revamp the marketing strategy and focus more on products which do
not have side effects and spend considerable R&D funds on them .We
indeed hope that the present CEO of the company can push through
such reforms
DISCLAIMER
THIS PRESENTATION HAS BEEN CREATED BY
ABHINAV PRATYUSH OF INDIAN SCHOOL OF
MINES DURING A MARKETING INTERNSHIP
UNDER PROF.SAMEER MATHUR OF IIM
LOCKNOW

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L'oreal Paris Marketing Future and Risks

  • 1. BECAUSE I AM WORTH IT
  • 2. Founded in Paris almost a 100 years ago BECAUSE I AM WORTH IT
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. R&D
  • 10.
  • 13. Success of L’oreal’s Marketing Strategy
  • 14.
  • 16.
  • 17.
  • 19.
  • 20. SUMMARY L’oreal Paris remains one of the leading brands in cosmetics .It has over the years had many great managers and marketers who have steered the company in times of crisis and made it what it is today . But the challenges of expansions and rivals continues .Recent surges against any cosmetic product has not helped either . It is the time to revamp the marketing strategy and focus more on products which do not have side effects and spend considerable R&D funds on them .We indeed hope that the present CEO of the company can push through such reforms
  • 21. DISCLAIMER THIS PRESENTATION HAS BEEN CREATED BY ABHINAV PRATYUSH OF INDIAN SCHOOL OF MINES DURING A MARKETING INTERNSHIP UNDER PROF.SAMEER MATHUR OF IIM LOCKNOW