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Activent IMC Plan
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Activent IMC Plan

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pharmaceutical product marketing campaign concept and designs

pharmaceutical product marketing campaign concept and designs

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    Activent IMC Plan Activent IMC Plan Presentation Transcript

    • ProTeam Marketing
      Pharmaceutical materials
      March 31, 2010
      Activent Capsule proposal
    • MESSAGE
      The most important items in any message:
      Easy and short
      To the point
      Dose
      Advantages
      Brand GRAVING.
      Usage.
      Also we are in launching phase,, thus why we need to stress on brand name for more share of voice in pharmaceutical market.
    • message
    • message
      1.Dose and advantage:
      Compliance and easy
      2.Brand name
      For brand recognition..
      3.Simple
      Easy to use words
      4.Product Advantage
      Protection from asthmatic attach
      5.usage
      In case of asthma treatment and prophylactic.
    • message
    • Brochure
      front
      back
    • brochure
      internal
      internal
    • Note book
      Cover
      internal
      back
    • X ray sticker
      • All chest doctors works mainly with X-Ray viewer stands.
      • Branding with plastic printed sticker increase product image.
    • Air refresher
      • Asthmatic patient need to breath freely.
      • Good smell makes patient breath easy and add smile to patient face.
      • Brand reminding tool in doctors cars.
    • Covered Mug
      • Doctors always scared from air born infection through patients.
      • Personalized mug make it more important for the doctor.
    • Peak flow meter
      • Peak flow meter helps doctors in monitoring his patient asthma situation.
      • Personalized peak-flow meter help doctors to save it.
    • © ProTeam Egypt - 010 74 20 147