SlideShare a Scribd company logo
1 of 14
Marketing and PR Presentation
Objectives
What are the objectives for this project?
The objectives are to create a marketing and PR campaign for a new album launch for a band. I will need to plan my work before I do it,
so I am able to get my work to a professional standard. I will need to make sure that I have know what type of band I will be working
with, and in turn what audience type they are wanting to attract. The PR campaign would need to be professional, and it would need to
show that the band is worth knowing about. I will need to use the information that I gather from the band to make posters and other
materials that would draw people in. for example I will need to figure out what genre my band is, what ages are in the band, what style
they are putting across and what type of band or group they are trying to look and sound like.
Who do you want to target?
The target audience for this marketing and PR campaign would have been anyone that is interested in classical music. The music is aimed at
everyone however, since the band is trying to get more people interested in classical music. The main audience would be people who listen to
classical music already, since it would be to their taste. However the band would target other types of audiences too, which means people
that wouldn’t have listened to classical music before. This would mean that the PR campaigns that I will need to produce would need to be
appealing to all different type of people, which would be quite hard but I don’t believe that this could be too much of an issue. For this I could
make posters and advertisements that aren’t too focused on classical music, I could use calm and simple colours, and I would try to get
everyone's attention by using words that would draw people in. For example I couldn’t use an advertisement that focuses on the group singing
in a cathedral, I would produce an advertisement that shows the group singing on the street in a town or city, or in a concert. This would be
seen as different, so it should grab peoples attention.
How many records do you want to sell?
We want to sell a lot of records, and we’re trying to compete against other classical music singers and bands. The first album is expected to
sell less than the rest, so the PR campaign would be there to try and get people interested in the band from the start, so it sells and people
pick up interest. Since the band is new, this could be an issue, but if enough decent campaigns are created then it shouldn’t be a problem.
What would make this a successful exercise?
To make this a successful exercise I would need to make sure the marketing campaign is targeting the right people. This campaign needs to
stand out, the band need to appeal to people, and from the use of the PR campaign, the band would also catch the eye of other types of
audiences. Another aspect that would make this a successful exercise would be to make sure the PR campaigns that I do are different to any
other that has been done before. Since the group are trying to push the boundaries I would need to do the same. For example I would need to
create products that aren’t seen as products that you would normally create for a classical band, and I would produce products like mugs,
wristbands, t shirts, posters, billboards and web banners to draw in a lot of peoples attention.
2
Band Profile
Name: Medici Codex
Age: between 20 and 30.
Previous releases: none that reached the charts. They need a PR campaign to help them get noticed.
Genre: Classical
Style: Modern Classical
Contemporaries: Richard and Adam (BGT)
4
Think SMART
Specific: the aim for this campaign to get the new band recognised by people who like classical music, and to promote
their album release. Another clear aim of this campaign would be to get classical music more mainstream. Young people
normally don’t listen to classical music, and this band want to challenge that.
Measureable: it will be measurable by how many albums they sell after the media campaign. It will also be
measurable because when the band have sold a certain amount of records, and when they go on tour or go to concerts,
then I could look at the audience for those, and see who's interested.
Achievable: I believe that this is achievable because classical music is becoming more popular. Since more and
more people are applying to appear in talent shows like Britain's Got Talent singing Opera, then people are becoming more
interested in this style of music.
Realistic: yes, because more people are getting into classical music.
Time-related: There will be for creating the album and releasing it, but after that there wont be.
5
Audience
The audience for this band will be anyone who's interested in classical music. The band would also try to target people that aren’t into
classical, to get them into the genre as well. This means that the audience is everyone, from every age group and background. They are
trying to change what people think about classical music, and this could mean that without a decent PR campaign this could end up not
working, because it takes a lot to change peoples views. Even though this group is trying to appeal to everyone, there could be a
problem with a younger audience. This would be a harder group to persuade, so I believe that a large majority of the PR campaign will
be aimed at people aged 21 and under. For this to work I will need to try and persuade this age group that classical music isn’t that bad.
The band themselves will help this, because they are trying to be a modern type of classical band. The audience for this group will be
stereotypically middle aged, with a decent job and lifestyle. However this band is trying to appeal to everyone, so there isn’t a category
that the audience can be placed in. they won’t look a certain way, which might make the PR campaign a bit harder to do. Stereotypically
the audience for classical music would like this band because they would believe it would relax them and that its classy, but this band is
trying to get everybody to believe this; not just people originally into classical music. Stereotypically people would listen to classical
music because they people it is better then anything else, something that, again, this band is trying to get more people to see.
Stereotypically people who listen to classical music like other classical music, but the audience for this particular group would be
interested in all different types of music, including pop and rock, depending on their preferences.
6
Media
What media will you use and why? Be specific about the platforms you will
use.
The media that I will use will be posters, billboards, printing onto products like mugs, t shirts and wrist bands, and I will also have web
banners that produce a link to their website. I will get them onto social media like Twitter and Facebook, and I will make sure that this
information gets posted in every major town and city.
What magazines might they get in to?
They could get into magazines like All Things Strings and BBC Music Magazine. It could also get into magazines like Star and Reveal,
since the band is trying to be more modern. They might get into newspapers as well, depending on how well they do. They could be on
bbc news and itv news, and if they become well known then they might be able to be on tv more. The radio stations that would play
there music would be Classical, BBC2 and when they become well known, other stations too. The band is trying to break away from the
usual classical stereotype, so they would hope to appear on more media networks. They would give interviews to magazines and radio
stations that suit them the most, and who are most popular. The forms of social media that I will use will be Twitter, because this is the
main form of social media, so more people will notice what the band will have to say. I would use the social media site to promote the
band, and I would set up a twitter account for them to use. This would help people recognise them as a modern classical band.
7
Merchandise
What merchandise would you use to promote this band?
I would use t shirts, key rings, phone cases and wrist bands to promote the new band. I would also make posters for
magazines to get their message out to as many media outlets as possible. I would make sure that there is a whole different
range of products that people can buy, because this will make them more interested. Eventually I will make sure that there is
a phone case available for most phones, when the band are picking up interest. At the beginning I will make sure that there
are different types of images that can be bought on all of these products, so that people can pick out the one they like the
most.
8
Manage the message
What is the message you want to communicate about this band?
The message that I want to communicate about this band is that classical music can be listened to and enjoyed by everyone. No matter
what age group or class a person is. This band is trying to challenge something that hasn’t been achieved before, but since they are
opening trying to change views, which hasn’t really happened before, then it should work. The main selling point would be that even
though the bands music is classical, they are modernising it, so that people would hopefully be more interested in it. It’s a new type of
music, which hasn’t really been made before, so peoples instincts will already make them interested.
9
Hyperbole
The type of words that would appeal to the audience type would be words like ‘neo-modern classical music.’ This type of band want to
appeal to the usual audience type of classical music, whilst appealing to people that are new to it. This type of music would sound
similar to the classical music that’s already allowed, but it would be modernised to try and appeal to more people. the overall look of the
band would be different as well. The words that would be used would be words like ‘brand-new,’ ‘different’ and will include phrases like
'you've never heard this before.’
10
Events
The events that I would put on for this band and their new album would be a press conference and a concert. This would show who the
band are. I would make sure that there is a lot of publicity for this band before they play, so that more people know and come along to
watch. They would play at small, secret gigs to start off with, then they would also play for huge arena tours when they are well known.
They would perform in orchestras as well, and they would mix up where they play to get a whole range of people interested. Since they
are trying to make classical more mainstream they would also play on TV chat shows. They would do this quite often because I believe
that this is the best way to create a hype about a new group. After they have played in these different venues for quite a while, they
would appear for signings in record stores, when they are quite well known. I would also make sure that this group appear in quite a lot
of interviews, since they are new and they are trying to become known. I believe that interviews will help them do this, even from the
beginning. I would need to make sure that people simply know their names at first, then will the gigs and the tours that they will do, then
hopefully I will manage to get this band to where they want to be.
11
Internal motivation
What is the motivation behind this project?
The motivation behind this project is to get more people interested in classical music.
This project is important because it would help the band become well known if I use the right media outlets. This project is also
important because it would show the media industry that this is the company that can promote bands well. This would appeal to bands
that want to be recognised, and it will create more work. It will help the PR company and the band, and when the band is well known
and is offered to play at different gigs and tours, then that will help the PR company to make contacts to other bands that want to
become known. It is an important project for the band because they need to be known by the general public, so using PR will help with
that. It will create sales for the band, and it would ensure that people are interested in their music and are willing to keep buying their
albums when new ones come out.
12
Motivation of media
The media would be interested in this project because the band is trying to make classical music modern, so they are going to sound
quite different. This would interest the media because it will show that there is something new in the charts, something that people don’t
really know about.
The parts of the media that might be interested in this project would be certain music magazines, the radio and certain music channels.
For example most magazines, like Reveal and Star, and most tabloid newspapers. I am hoping that eventually they will get the attention
from broadsheet newspapers like the Guardian and the Times. This would be a great achievement. I would also like to get the attention
of specific classical magazines like Classic FM and Classical Music.
13
SMART
Specific: the aim is clear; to get a modern classical band known to the public, and to try and change the views of the majority of
people who don’t like classical music.
Measureable: it will be measured by how many gig tickets they sell, then how many singles they sell, then how many
albums, then how many tour tickets they sell. It will also be measureable by how much merchandise is sold too.
Achievable: I believe that it is something that I can do, because with the right PR events and TV interviews they do, I believe
that they will become well known, because they are seen to be a new band.
Realistic: Yes, because many new bands get started this way.
Time-related: There are no timescales for this project, and it might take a while to get the band noticed in the first place.
14

More Related Content

What's hot

How to get sponsorship for your Music Video
How to get sponsorship for your Music VideoHow to get sponsorship for your Music Video
How to get sponsorship for your Music VideoRajendra Rathor
 
Festival of Arts PR Campaign
Festival of Arts PR CampaignFestival of Arts PR Campaign
Festival of Arts PR CampaignRebecca Haber
 
Music Video Analysis - Lana Del Rey
Music Video Analysis - Lana Del ReyMusic Video Analysis - Lana Del Rey
Music Video Analysis - Lana Del ReyMichaelajlb
 
Codes and conventions of a digipack
Codes and conventions of a digipackCodes and conventions of a digipack
Codes and conventions of a digipackCoombeMedia1
 
Digipak analysis (1)
Digipak analysis (1)Digipak analysis (1)
Digipak analysis (1)farzinxo
 
Conventions of alternative rock music videos
Conventions of alternative rock music videosConventions of alternative rock music videos
Conventions of alternative rock music videoscozer100
 
Intertextuality in music videos
Intertextuality in music videosIntertextuality in music videos
Intertextuality in music videosJames Clinnick
 
ASY1 C2SB Zoella
ASY1 C2SB ZoellaASY1 C2SB Zoella
ASY1 C2SB ZoellaKBucket
 
Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012ottilienieuwenhuis
 
Conventions of a Fashion Magazine
Conventions of a Fashion Magazine Conventions of a Fashion Magazine
Conventions of a Fashion Magazine Lexshort
 
codes and conventions of music magazines
codes and conventions of music magazinescodes and conventions of music magazines
codes and conventions of music magazinesLine-Teta Blemont
 
Conventions of rap music videos
Conventions of rap music videosConventions of rap music videos
Conventions of rap music videosmidget22892
 
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyFAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyPatrick Meehan
 
Front cover statement of intent
Front cover statement of intentFront cover statement of intent
Front cover statement of intentRayrayy
 
A2 Media Studies: Band Website Analysis
A2 Media Studies: Band Website AnalysisA2 Media Studies: Band Website Analysis
A2 Media Studies: Band Website AnalysisSarah Green
 
What are pugs and puffs on magazines
What are pugs and puffs on magazinesWhat are pugs and puffs on magazines
What are pugs and puffs on magazinessophcanning
 

What's hot (20)

How to get sponsorship for your Music Video
How to get sponsorship for your Music VideoHow to get sponsorship for your Music Video
How to get sponsorship for your Music Video
 
Festival of Arts PR Campaign
Festival of Arts PR CampaignFestival of Arts PR Campaign
Festival of Arts PR Campaign
 
Music Video Analysis - Lana Del Rey
Music Video Analysis - Lana Del ReyMusic Video Analysis - Lana Del Rey
Music Video Analysis - Lana Del Rey
 
Codes and conventions of a digipack
Codes and conventions of a digipackCodes and conventions of a digipack
Codes and conventions of a digipack
 
Digipak analysis (1)
Digipak analysis (1)Digipak analysis (1)
Digipak analysis (1)
 
Conventions of alternative rock music videos
Conventions of alternative rock music videosConventions of alternative rock music videos
Conventions of alternative rock music videos
 
Iconography of music videos
Iconography of music videos Iconography of music videos
Iconography of music videos
 
Intertextuality in music videos
Intertextuality in music videosIntertextuality in music videos
Intertextuality in music videos
 
ASY1 C2SB Zoella
ASY1 C2SB ZoellaASY1 C2SB Zoella
ASY1 C2SB Zoella
 
Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012
 
Conventions of a Fashion Magazine
Conventions of a Fashion Magazine Conventions of a Fashion Magazine
Conventions of a Fashion Magazine
 
A level media glossary
A level media glossaryA level media glossary
A level media glossary
 
codes and conventions of music magazines
codes and conventions of music magazinescodes and conventions of music magazines
codes and conventions of music magazines
 
Conventions of rap music videos
Conventions of rap music videosConventions of rap music videos
Conventions of rap music videos
 
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyFAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
 
Словарь Event-менеджера (200 слов)
Словарь Event-менеджера (200 слов)Словарь Event-менеджера (200 слов)
Словарь Event-менеджера (200 слов)
 
Front cover statement of intent
Front cover statement of intentFront cover statement of intent
Front cover statement of intent
 
Music genres
Music genresMusic genres
Music genres
 
A2 Media Studies: Band Website Analysis
A2 Media Studies: Band Website AnalysisA2 Media Studies: Band Website Analysis
A2 Media Studies: Band Website Analysis
 
What are pugs and puffs on magazines
What are pugs and puffs on magazinesWhat are pugs and puffs on magazines
What are pugs and puffs on magazines
 

Viewers also liked

Music Department PR Plan
Music Department PR PlanMusic Department PR Plan
Music Department PR PlanJessica Finch
 
Monkey rock music presentation aug 18 2016
Monkey rock music presentation   aug 18 2016Monkey rock music presentation   aug 18 2016
Monkey rock music presentation aug 18 2016Joseph Faizal Pinheiro
 
Justin bieber
Justin bieberJustin bieber
Justin biebermetzhugo
 
Creating Successful Event PR
Creating Successful Event PRCreating Successful Event PR
Creating Successful Event PRashleywirthlin
 
Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...
Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...
Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...India Social
 
Artist Publicity: Is Your Music Media Ready?
Artist Publicity: Is Your Music Media Ready?Artist Publicity: Is Your Music Media Ready?
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
 
Music Department PR Plan Grid
Music Department PR Plan GridMusic Department PR Plan Grid
Music Department PR Plan GridJessica Finch
 
Online Marketing & PR Strategy Plan for Iggy Azalea Tour
Online Marketing & PR Strategy Plan for Iggy Azalea TourOnline Marketing & PR Strategy Plan for Iggy Azalea Tour
Online Marketing & PR Strategy Plan for Iggy Azalea TourDoral Peoples
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan Sophia Sc
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relationssneha1024
 
Strategic PR Plan PPT
Strategic PR Plan PPTStrategic PR Plan PPT
Strategic PR Plan PPTTMSarpy
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
PR Plan via PowerPoint
PR Plan via PowerPointPR Plan via PowerPoint
PR Plan via PowerPointCFAdeluxe
 
Burberry`s PR strategy
Burberry`s PR strategyBurberry`s PR strategy
Burberry`s PR strategyMarlena Bräu
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Zeenat Rasheed
 

Viewers also liked (16)

Music Department PR Plan
Music Department PR PlanMusic Department PR Plan
Music Department PR Plan
 
Monkey rock music presentation aug 18 2016
Monkey rock music presentation   aug 18 2016Monkey rock music presentation   aug 18 2016
Monkey rock music presentation aug 18 2016
 
Justin bieber
Justin bieberJustin bieber
Justin bieber
 
Creating Successful Event PR
Creating Successful Event PRCreating Successful Event PR
Creating Successful Event PR
 
Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...
Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...
Social Media & the Entertainment Business - Rajiv Dingra, WATConsult at the I...
 
Artist Publicity: Is Your Music Media Ready?
Artist Publicity: Is Your Music Media Ready?Artist Publicity: Is Your Music Media Ready?
Artist Publicity: Is Your Music Media Ready?
 
Music Department PR Plan Grid
Music Department PR Plan GridMusic Department PR Plan Grid
Music Department PR Plan Grid
 
Online Marketing & PR Strategy Plan for Iggy Azalea Tour
Online Marketing & PR Strategy Plan for Iggy Azalea TourOnline Marketing & PR Strategy Plan for Iggy Azalea Tour
Online Marketing & PR Strategy Plan for Iggy Azalea Tour
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
 
Entertainment PR
Entertainment PREntertainment PR
Entertainment PR
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relations
 
Strategic PR Plan PPT
Strategic PR Plan PPTStrategic PR Plan PPT
Strategic PR Plan PPT
 
PR plan template free
PR plan template freePR plan template free
PR plan template free
 
PR Plan via PowerPoint
PR Plan via PowerPointPR Plan via PowerPoint
PR Plan via PowerPoint
 
Burberry`s PR strategy
Burberry`s PR strategyBurberry`s PR strategy
Burberry`s PR strategy
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)
 

Similar to Album launch (20)

Album launch
Album launchAlbum launch
Album launch
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Band Description
Band DescriptionBand Description
Band Description
 
Task 6
Task 6Task 6
Task 6
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Task 6!
Task 6!Task 6!
Task 6!
 
Task 6!
Task 6!Task 6!
Task 6!
 
Task 6!
Task 6!Task 6!
Task 6!
 
Task 6
Task 6Task 6
Task 6
 
Task 6!
Task 6!Task 6!
Task 6!
 
Task 6!
Task 6!Task 6!
Task 6!
 
Band - Re-Sub
Band - Re-SubBand - Re-Sub
Band - Re-Sub
 
Band 1
Band 1Band 1
Band 1
 
Task 6!
Task 6!Task 6!
Task 6!
 
Task 6
Task 6Task 6
Task 6
 
Task 6!
Task 6!Task 6!
Task 6!
 
Task 6
Task 6Task 6
Task 6
 
Task 6
Task 6Task 6
Task 6
 

More from AbbeyAndJess

More from AbbeyAndJess (20)

Task 5 font re done
Task 5 font re doneTask 5 font re done
Task 5 font re done
 
Task 9
Task 9Task 9
Task 9
 
Task 9
Task 9Task 9
Task 9
 
Task 4
Task 4Task 4
Task 4
 
Task 8
Task 8Task 8
Task 8
 
Task 8
Task 8Task 8
Task 8
 
Production powerpoint
Production powerpointProduction powerpoint
Production powerpoint
 
Production powerpoint
Production powerpointProduction powerpoint
Production powerpoint
 
Web banner powerpoint
Web banner powerpointWeb banner powerpoint
Web banner powerpoint
 
Development of advert powerpoint
Development of advert powerpointDevelopment of advert powerpoint
Development of advert powerpoint
 
Production advert 3 powerpoint
Production advert 3 powerpointProduction advert 3 powerpoint
Production advert 3 powerpoint
 
Product development second advert
Product development second advertProduct development second advert
Product development second advert
 
Advert 3 powerpoint
Advert 3 powerpointAdvert 3 powerpoint
Advert 3 powerpoint
 
Development of advert powerpoint
Development of advert powerpointDevelopment of advert powerpoint
Development of advert powerpoint
 
Task 7
Task 7Task 7
Task 7
 
Task 7
Task 7Task 7
Task 7
 
Task 6
Task 6Task 6
Task 6
 
Task 5
Task 5Task 5
Task 5
 
Task 4
Task 4Task 4
Task 4
 
Task 3
Task 3Task 3
Task 3
 

Recently uploaded

Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Standkumarajju5765
 
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)Delhi Call girls
 
Delhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)
Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)
Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)sonalinghatmal
 
Brand Analysis for reggaeton artist Jahzel.
Brand Analysis for reggaeton artist Jahzel.Brand Analysis for reggaeton artist Jahzel.
Brand Analysis for reggaeton artist Jahzel.GabrielaMiletti
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...Pooja Nehwal
 
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...
Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...
Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...poojakaurpk09
 
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Get To Know About "Lauren Prophet-Bryant''
Get To Know About "Lauren Prophet-Bryant''Get To Know About "Lauren Prophet-Bryant''
Get To Know About "Lauren Prophet-Bryant''Lauren Prophet-Bryant
 
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdfreStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdfKen Fuller
 
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...rightmanforbloodline
 
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...sonalitrivedi431
 
Production Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbjProduction Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbjLewisJB
 
Presentation on Workplace Politics.ppt..
Presentation on Workplace Politics.ppt..Presentation on Workplace Politics.ppt..
Presentation on Workplace Politics.ppt..Masuk Ahmed
 
CALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual serviceanilsa9823
 
OSU毕业证留学文凭,制做办理
OSU毕业证留学文凭,制做办理OSU毕业证留学文凭,制做办理
OSU毕业证留学文凭,制做办理cowagem
 

Recently uploaded (20)

Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Janakpuri ☎ 9711199171 Book Your One night Stand
 
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
 
Delhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Delhi 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)
Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)
Toxicokinetics studies.. (toxicokinetics evaluation in preclinical studies)
 
Brand Analysis for reggaeton artist Jahzel.
Brand Analysis for reggaeton artist Jahzel.Brand Analysis for reggaeton artist Jahzel.
Brand Analysis for reggaeton artist Jahzel.
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Sa...
 
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...
Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...
Virgin Call Girls Delhi Service-oriented sexy call girls ☞ 9899900591 ☜ Rita ...
 
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Get To Know About "Lauren Prophet-Bryant''
Get To Know About "Lauren Prophet-Bryant''Get To Know About "Lauren Prophet-Bryant''
Get To Know About "Lauren Prophet-Bryant''
 
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdfreStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
 
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hoodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Sensual Moments: +91 9999965857 Independent Call Girls Paharganj Delhi {{ Mon...
Sensual Moments: +91 9999965857 Independent Call Girls Paharganj Delhi {{ Mon...Sensual Moments: +91 9999965857 Independent Call Girls Paharganj Delhi {{ Mon...
Sensual Moments: +91 9999965857 Independent Call Girls Paharganj Delhi {{ Mon...
 
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...
 
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
 
Production Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbjProduction Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbj
 
Presentation on Workplace Politics.ppt..
Presentation on Workplace Politics.ppt..Presentation on Workplace Politics.ppt..
Presentation on Workplace Politics.ppt..
 
CALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Nishatganj Lucknow best sexual service
 
OSU毕业证留学文凭,制做办理
OSU毕业证留学文凭,制做办理OSU毕业证留学文凭,制做办理
OSU毕业证留学文凭,制做办理
 

Album launch

  • 1. Marketing and PR Presentation
  • 2. Objectives What are the objectives for this project? The objectives are to create a marketing and PR campaign for a new album launch for a band. I will need to plan my work before I do it, so I am able to get my work to a professional standard. I will need to make sure that I have know what type of band I will be working with, and in turn what audience type they are wanting to attract. The PR campaign would need to be professional, and it would need to show that the band is worth knowing about. I will need to use the information that I gather from the band to make posters and other materials that would draw people in. for example I will need to figure out what genre my band is, what ages are in the band, what style they are putting across and what type of band or group they are trying to look and sound like. Who do you want to target? The target audience for this marketing and PR campaign would have been anyone that is interested in classical music. The music is aimed at everyone however, since the band is trying to get more people interested in classical music. The main audience would be people who listen to classical music already, since it would be to their taste. However the band would target other types of audiences too, which means people that wouldn’t have listened to classical music before. This would mean that the PR campaigns that I will need to produce would need to be appealing to all different type of people, which would be quite hard but I don’t believe that this could be too much of an issue. For this I could make posters and advertisements that aren’t too focused on classical music, I could use calm and simple colours, and I would try to get everyone's attention by using words that would draw people in. For example I couldn’t use an advertisement that focuses on the group singing in a cathedral, I would produce an advertisement that shows the group singing on the street in a town or city, or in a concert. This would be seen as different, so it should grab peoples attention. How many records do you want to sell? We want to sell a lot of records, and we’re trying to compete against other classical music singers and bands. The first album is expected to sell less than the rest, so the PR campaign would be there to try and get people interested in the band from the start, so it sells and people pick up interest. Since the band is new, this could be an issue, but if enough decent campaigns are created then it shouldn’t be a problem. What would make this a successful exercise? To make this a successful exercise I would need to make sure the marketing campaign is targeting the right people. This campaign needs to stand out, the band need to appeal to people, and from the use of the PR campaign, the band would also catch the eye of other types of audiences. Another aspect that would make this a successful exercise would be to make sure the PR campaigns that I do are different to any other that has been done before. Since the group are trying to push the boundaries I would need to do the same. For example I would need to create products that aren’t seen as products that you would normally create for a classical band, and I would produce products like mugs, wristbands, t shirts, posters, billboards and web banners to draw in a lot of peoples attention. 2
  • 3.
  • 4. Band Profile Name: Medici Codex Age: between 20 and 30. Previous releases: none that reached the charts. They need a PR campaign to help them get noticed. Genre: Classical Style: Modern Classical Contemporaries: Richard and Adam (BGT) 4
  • 5. Think SMART Specific: the aim for this campaign to get the new band recognised by people who like classical music, and to promote their album release. Another clear aim of this campaign would be to get classical music more mainstream. Young people normally don’t listen to classical music, and this band want to challenge that. Measureable: it will be measurable by how many albums they sell after the media campaign. It will also be measurable because when the band have sold a certain amount of records, and when they go on tour or go to concerts, then I could look at the audience for those, and see who's interested. Achievable: I believe that this is achievable because classical music is becoming more popular. Since more and more people are applying to appear in talent shows like Britain's Got Talent singing Opera, then people are becoming more interested in this style of music. Realistic: yes, because more people are getting into classical music. Time-related: There will be for creating the album and releasing it, but after that there wont be. 5
  • 6. Audience The audience for this band will be anyone who's interested in classical music. The band would also try to target people that aren’t into classical, to get them into the genre as well. This means that the audience is everyone, from every age group and background. They are trying to change what people think about classical music, and this could mean that without a decent PR campaign this could end up not working, because it takes a lot to change peoples views. Even though this group is trying to appeal to everyone, there could be a problem with a younger audience. This would be a harder group to persuade, so I believe that a large majority of the PR campaign will be aimed at people aged 21 and under. For this to work I will need to try and persuade this age group that classical music isn’t that bad. The band themselves will help this, because they are trying to be a modern type of classical band. The audience for this group will be stereotypically middle aged, with a decent job and lifestyle. However this band is trying to appeal to everyone, so there isn’t a category that the audience can be placed in. they won’t look a certain way, which might make the PR campaign a bit harder to do. Stereotypically the audience for classical music would like this band because they would believe it would relax them and that its classy, but this band is trying to get everybody to believe this; not just people originally into classical music. Stereotypically people would listen to classical music because they people it is better then anything else, something that, again, this band is trying to get more people to see. Stereotypically people who listen to classical music like other classical music, but the audience for this particular group would be interested in all different types of music, including pop and rock, depending on their preferences. 6
  • 7. Media What media will you use and why? Be specific about the platforms you will use. The media that I will use will be posters, billboards, printing onto products like mugs, t shirts and wrist bands, and I will also have web banners that produce a link to their website. I will get them onto social media like Twitter and Facebook, and I will make sure that this information gets posted in every major town and city. What magazines might they get in to? They could get into magazines like All Things Strings and BBC Music Magazine. It could also get into magazines like Star and Reveal, since the band is trying to be more modern. They might get into newspapers as well, depending on how well they do. They could be on bbc news and itv news, and if they become well known then they might be able to be on tv more. The radio stations that would play there music would be Classical, BBC2 and when they become well known, other stations too. The band is trying to break away from the usual classical stereotype, so they would hope to appear on more media networks. They would give interviews to magazines and radio stations that suit them the most, and who are most popular. The forms of social media that I will use will be Twitter, because this is the main form of social media, so more people will notice what the band will have to say. I would use the social media site to promote the band, and I would set up a twitter account for them to use. This would help people recognise them as a modern classical band. 7
  • 8. Merchandise What merchandise would you use to promote this band? I would use t shirts, key rings, phone cases and wrist bands to promote the new band. I would also make posters for magazines to get their message out to as many media outlets as possible. I would make sure that there is a whole different range of products that people can buy, because this will make them more interested. Eventually I will make sure that there is a phone case available for most phones, when the band are picking up interest. At the beginning I will make sure that there are different types of images that can be bought on all of these products, so that people can pick out the one they like the most. 8
  • 9. Manage the message What is the message you want to communicate about this band? The message that I want to communicate about this band is that classical music can be listened to and enjoyed by everyone. No matter what age group or class a person is. This band is trying to challenge something that hasn’t been achieved before, but since they are opening trying to change views, which hasn’t really happened before, then it should work. The main selling point would be that even though the bands music is classical, they are modernising it, so that people would hopefully be more interested in it. It’s a new type of music, which hasn’t really been made before, so peoples instincts will already make them interested. 9
  • 10. Hyperbole The type of words that would appeal to the audience type would be words like ‘neo-modern classical music.’ This type of band want to appeal to the usual audience type of classical music, whilst appealing to people that are new to it. This type of music would sound similar to the classical music that’s already allowed, but it would be modernised to try and appeal to more people. the overall look of the band would be different as well. The words that would be used would be words like ‘brand-new,’ ‘different’ and will include phrases like 'you've never heard this before.’ 10
  • 11. Events The events that I would put on for this band and their new album would be a press conference and a concert. This would show who the band are. I would make sure that there is a lot of publicity for this band before they play, so that more people know and come along to watch. They would play at small, secret gigs to start off with, then they would also play for huge arena tours when they are well known. They would perform in orchestras as well, and they would mix up where they play to get a whole range of people interested. Since they are trying to make classical more mainstream they would also play on TV chat shows. They would do this quite often because I believe that this is the best way to create a hype about a new group. After they have played in these different venues for quite a while, they would appear for signings in record stores, when they are quite well known. I would also make sure that this group appear in quite a lot of interviews, since they are new and they are trying to become known. I believe that interviews will help them do this, even from the beginning. I would need to make sure that people simply know their names at first, then will the gigs and the tours that they will do, then hopefully I will manage to get this band to where they want to be. 11
  • 12. Internal motivation What is the motivation behind this project? The motivation behind this project is to get more people interested in classical music. This project is important because it would help the band become well known if I use the right media outlets. This project is also important because it would show the media industry that this is the company that can promote bands well. This would appeal to bands that want to be recognised, and it will create more work. It will help the PR company and the band, and when the band is well known and is offered to play at different gigs and tours, then that will help the PR company to make contacts to other bands that want to become known. It is an important project for the band because they need to be known by the general public, so using PR will help with that. It will create sales for the band, and it would ensure that people are interested in their music and are willing to keep buying their albums when new ones come out. 12
  • 13. Motivation of media The media would be interested in this project because the band is trying to make classical music modern, so they are going to sound quite different. This would interest the media because it will show that there is something new in the charts, something that people don’t really know about. The parts of the media that might be interested in this project would be certain music magazines, the radio and certain music channels. For example most magazines, like Reveal and Star, and most tabloid newspapers. I am hoping that eventually they will get the attention from broadsheet newspapers like the Guardian and the Times. This would be a great achievement. I would also like to get the attention of specific classical magazines like Classic FM and Classical Music. 13
  • 14. SMART Specific: the aim is clear; to get a modern classical band known to the public, and to try and change the views of the majority of people who don’t like classical music. Measureable: it will be measured by how many gig tickets they sell, then how many singles they sell, then how many albums, then how many tour tickets they sell. It will also be measureable by how much merchandise is sold too. Achievable: I believe that it is something that I can do, because with the right PR events and TV interviews they do, I believe that they will become well known, because they are seen to be a new band. Realistic: Yes, because many new bands get started this way. Time-related: There are no timescales for this project, and it might take a while to get the band noticed in the first place. 14