The document summarizes key trends in China's online travel distribution market. It notes that the market has grown substantially despite the global financial crisis. Online travel agencies dominate the online market by capitalizing on weak supplier direct capabilities and hotel fragmentation. Significant efficiency gains are still possible for online travel agencies by automating more operations beyond just marketing and acquisition. Major players like Ctrip and Expedia are focusing on metasearch and expanding their offerings.
12. 1. China’s online travel market is experiencing substantial tailwinds
13. Online travel market has grown through the Global Financial Crisis to $8B in 2009
14. 2. Online travel agencies are capitalizing on weak supplier direct capabilities and hotel market fragmentation
15. Online Agencies are and will continue to be the dominant force in the online market
16. 3. Significant efficiency gains are still available – and could turbo charge OTA growth business advantages in the medium term
17. Marketing and acquisition are automated but operation still largely manual Traveller Website Call Center Airline / Hotel 25% 75% Phone & fax Manual Automated
18. 4. MetaSearch is working – managing the marketing and acquisition without the operational complexities
31. Are hotel focused sites trying to emulate Ctrip? Local hotel-focused sites have expanded their offering Global hotel-only players are pushing into China Non-Hotel LOBs Hotel-Focused Sites Flights Car Tickets 24-Hotel 12580.com 1rest.com China-Hotel.com.cn SinoHotel www.17u.cn Cmbtrip 366Hotel.com
Abacus is the largest travel facilitator in Asia with more than 18 years’ experience in the region with an unrivalled network : Abacus has more than 300 employees in Singapore and with another 700 spread among its National Marketing companies (NMCs) in Asia Pacific. Abacus is established in the Asian growth markets of tomorrow. We draw our strength in mature markets to help emerging markets realise their potential Abacus has local presence across its 60 sales and marketing offices
Abacus enjoys the best of both worlds as Abacus shareholder airlines reflect its Asian heritage and coupled with an international outlook and expertise from Sabre ~ a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry.
Online travel agency market is sizeable; market leader Ctrip is bigger than the entire Australia agency market Traditional offline travel agencies still control over 80% share of travel spend, aided by government regulations requiring outbound travel to be sold through approved offline agents
Online market growth will accelerate in 2010; intermediaries have stronger marketing and distribution capabilities, and will maintain share (64%) versus supplier direct
Unlike it’s high-growth Asian counterpart India, online transaction automation is at least 3-5 years out, as cash remains the preferred payment mode and labor costs stay low
dentifying a market niche and being ‘first through the door’ are key to many returnee entrepreneurs’ success. Another example of this is Qunar.com, a Beijing-based travel and lifestyle search engine. Founded in 2005 by American Fritz Demopoulos (CEO), Chinese Zhuang Chenchao, a former World Bank systems architect in Washington, DC, and Malaysian Douglas Khoo, Qunar (which means ‘where are you going?’ in Mandarin) brought a new tool to the Chinese traveler, allowing consumers to compare prices for air tickets, hotels, car rental and tour packages in real time. The venture is capitalizing on a burgeoning middle class in China with newfound purchasing power. “Travel is relative to people’s purchasing,” Qunar CEO Demopoulos explains. Bucking the trend in the global economic crisis, he mentions that the third quarter has seen a significant boom in leisure travel, driven primarily by China. “Approximately one-third of all online leisure-travel business in the region is coming from China now." Qunar has no plans yet to diversify into a bilingual travel search engine. Demopoulos believes the focus on the Chinese market will make Qunar avoid the errors committed by other players in the industry, who tried to widen their focus too much and therefore lost it entirely.
Some point about Expedia stetment
Hotels.com and Agoda are now leading pure-play hotel sites Hotels.com leveraging daodao traffic and eLong for fulfillment Agoda aggressively contracting hotels and has partnered with local hotel aggregator Derbysoft