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JUSTIN 2.0<br />Social Media Aggregation Software<br />Avalanche Creative Group<br />Represented by:  Gagan Singh |  Kevin...
AGENDA<br />Overview<br />Social Media<br />Macro Determinants<br />Industry Determinants<br />Competitors<br />Final Dema...
Overview<br />
Overview<br /><ul><li> Just-in is a social media aggregator that allows you to combine:
 Able to monitor, update and analyze all from one spot</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Det...
Justin Features<br /><ul><li>Linguistic Analysis
Pop-up notification option
 Set to Automatic
 May allocate different authority to different admin
 Able to minimize into bottom of screen</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />...
Justin Benefits<br /><ul><li> Simplicity of one screen; able to control all from one spot
 Reduces switching times between Social Media’s
 Faster response time
 Allows team collaboration</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br /...
The Owner<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Co...
 Established in early 2009
 Provide services:
 Advertising
 Market Research
 Website Development</li></li></ul><li>Target Market<br /><ul><li> Many different potential customers:
 Political platforms
PR firms
Consumer business
 Post Secondary Institutes of British Columbia
 Includes Universities and Colleges</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Indu...
What is Social Media?<br />
Definition<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />C...
Categories of S.M<br />Social Networks<br /><ul><li> Build personal pages
 Connect with friends</li></ul>Blogs<br /><ul><li>More personalized
 Online Journals</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determina...
Categories of S.M cont’d<br />Wikis<br /> Allow people to add and/or edit information<br />Podcasts<br /> Audio and video ...
Categories of S.M cont’d<br />Forums<br /> Online discussion around topics and interests<br />Micro- blogging	<br /> Small...
Categories of S.M cont’d<br />Content Communities<br />Communities which organize and share particular 	kinds of content. ...
Social Media & Post- Secondary<br /><ul><li>Affordable and effective marketing tool
 “Using Facebook is more efficient then print ads because [UFV] is able to reach more people with less money” </li></ul>– ...
 Recent news
 Resources made available to the public.
 Showcasing student and faculty Work</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Ind...
Social Media & Post- Secondary<br /><ul><li> Promoting events
 Providing platform of communication for events
 Generates buzz and excitement for events
 Access to “hidden” prospective students</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br /...
Macro Determinants<br />
Derived Demand<br /><ul><li> Primary demand = Post Secondary Institutes (P.S.I) of B.C
 Derived Demand = # of students who use Social Media in B.C.</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br...
Demographic Trends<br />Demographic Trends<br /><ul><li>  Age
 Employment
  Gender</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br /...
Demographic Trends<br />B.C. Online<br />Age<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br /...
 The younger, the more likely to be online</li></li></ul><li>Demographic Trends<br />B.C. Online cont’d<br />Employment<br...
Demographic Trends<br />Gender Differences<br />Gender<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determi...
 Females are more reluctant to share personal info than males</li></li></ul><li>Socio-Cultural Trends<br />Socio Cultural ...
Socio-Cultural Trends<br />Socio Cultural Trends<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<...
Socio-Cultural Trends<br />S.M. Popularity in Canada<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determina...
Socio-Cultural Trends<br />Facebook<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry...
Socio-Cultural Trends<br />Facebook Users in Canada<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinan...
Socio-Cultural Trends<br />Facebook Users in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants...
Socio-Cultural Trends<br />Twitter<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<...
Socio-Cultural Trends<br />Twitter Popularity In Canada<br />Twitter Users Per Country<br />Agenda<br />Overview<br />Soci...
Socio-Cultural Trends<br />Twitter Popularity In Canada<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determ...
Socio-Cultural Trends<br />Twitter Users in B.C<br /><ul><li> 47% of Canadians User Twitter
 16 million Twitter Users in Canada
 2.06 million Twitter  Users in B.C.
However, we feel this information is wrong</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br...
Socio-Cultural Trends<br />Interest in Twitter – B.C<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determina...
Socio-Cultural Trends<br />Example: MySpace<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />...
Socio-Cultural Trends<br />Linkedin<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry...
Socio-Cultural Trends<br />Linkedin Users in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants...
 1.68 million Linkedin Users in B.C
However, we feel this information is wrong</li></li></ul><li>Socio-Cultural Trends<br />Interest in Linkedin in B.C.<br />...
Socio-Cultural Trends<br />YouTube<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<...
Socio-Cultural Trends<br />YouTube Users in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<...
 1.68 million YouTube Users in B.C
However, we feel this information is wrong</li></li></ul><li>Socio-Cultural Trends<br />Interest in YouTube – B.C.<br />Ag...
Socio-Cultural Trends<br />What’s Pushing Social Media<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determi...
Economic Impact<br />Economic Impact<br /><ul><li> Economy is affecting post secondary institutes (P.S.I) through:
 Funding
 Enrollment</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<b...
Economic Impact<br />P.S.I Funding<br /><ul><li> In 2009, Federal budget increased by 7.2% </li></ul>Agenda<br />Overview<...
 Did not account for the projected 7% increase in  enrollment
 Increase in inflationary cost of Universities and Colleges</li></li></ul><li>Economic Impact<br />P.S.I Funding cont’d<br...
Per student funding is budgeted to  decline from approx. 9,278 to $9,172</li></ul>Agenda<br />Overview<br />Social Media<b...
Economic Impact<br />P.S.I Funding  - B.C.<br /><ul><li> In B.C.</li></ul>Agenda<br />Overview<br />Social Media<br />Macr...
Economic Impact<br />Enrolment<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br /...
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Social Media Aggregator

To determine the demand post secondary institutes would have for a social media aggregator, we conducted market research and then developed a presentation .

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Social Media Aggregator

  1. 1. JUSTIN 2.0<br />Social Media Aggregation Software<br />Avalanche Creative Group<br />Represented by: Gagan Singh | Kevin Shaw | Sean Lindsay<br />
  2. 2. AGENDA<br />Overview<br />Social Media<br />Macro Determinants<br />Industry Determinants<br />Competitors<br />Final Demand Estimation<br />Q & A<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  3. 3. Overview<br />
  4. 4. Overview<br /><ul><li> Just-in is a social media aggregator that allows you to combine:
  5. 5. Able to monitor, update and analyze all from one spot</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  6. 6. Justin Features<br /><ul><li>Linguistic Analysis
  7. 7. Pop-up notification option
  8. 8. Set to Automatic
  9. 9. May allocate different authority to different admin
  10. 10. Able to minimize into bottom of screen</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  11. 11. Justin Benefits<br /><ul><li> Simplicity of one screen; able to control all from one spot
  12. 12. Reduces switching times between Social Media’s
  13. 13. Faster response time
  14. 14. Allows team collaboration</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  15. 15. The Owner<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Developed by Avalanche Creative Group (ACG)
  16. 16. Established in early 2009
  17. 17. Provide services:
  18. 18. Advertising
  19. 19. Market Research
  20. 20. Website Development</li></li></ul><li>Target Market<br /><ul><li> Many different potential customers:
  21. 21. Political platforms
  22. 22. PR firms
  23. 23. Consumer business
  24. 24. Post Secondary Institutes of British Columbia
  25. 25. Includes Universities and Colleges</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  26. 26. What is Social Media?<br />
  27. 27. Definition<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />The collection of tools and online spaces available to help individuals and businesses communicate and exchange information with one another<br />
  28. 28. Categories of S.M<br />Social Networks<br /><ul><li> Build personal pages
  29. 29. Connect with friends</li></ul>Blogs<br /><ul><li>More personalized
  30. 30. Online Journals</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  31. 31. Categories of S.M cont’d<br />Wikis<br /> Allow people to add and/or edit information<br />Podcasts<br /> Audio and video files that are available by subscription<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  32. 32. Categories of S.M cont’d<br />Forums<br /> Online discussion around topics and interests<br />Micro- blogging <br /> Small amounts of content (‘updates’) are distributed online<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Long-term<br />Derived Demand<br />Final Demand<br />Estimation<br />Q&A<br />
  33. 33. Categories of S.M cont’d<br />Content Communities<br />Communities which organize and share particular kinds of content. <br />Photos: Flickr<br />Bookmarked links: Del.icio.us<br />Videos: YouTube<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Long-term<br />Derived Demand<br />Final Demand<br />Estimation<br />Q&A<br />
  34. 34. Social Media & Post- Secondary<br /><ul><li>Affordable and effective marketing tool
  35. 35. “Using Facebook is more efficient then print ads because [UFV] is able to reach more people with less money” </li></ul>– Kim Lawrence, UFV Communication Director <br /><ul><li> Information spreads faster
  36. 36. Recent news
  37. 37. Resources made available to the public.
  38. 38. Showcasing student and faculty Work</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  39. 39. Social Media & Post- Secondary<br /><ul><li> Promoting events
  40. 40. Providing platform of communication for events
  41. 41. Generates buzz and excitement for events
  42. 42. Access to “hidden” prospective students</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  43. 43. Macro Determinants<br />
  44. 44. Derived Demand<br /><ul><li> Primary demand = Post Secondary Institutes (P.S.I) of B.C
  45. 45. Derived Demand = # of students who use Social Media in B.C.</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  46. 46. Demographic Trends<br />Demographic Trends<br /><ul><li> Age
  47. 47. Employment
  48. 48. Gender</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  49. 49. Demographic Trends<br />B.C. Online<br />Age<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Age has a strong relation to adoption
  50. 50. The younger, the more likely to be online</li></li></ul><li>Demographic Trends<br />B.C. Online cont’d<br />Employment<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  51. 51. Demographic Trends<br />Gender Differences<br />Gender<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Females are more engaged in Social Media
  52. 52. Females are more reluctant to share personal info than males</li></li></ul><li>Socio-Cultural Trends<br />Socio Cultural Trends<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  53. 53. Socio-Cultural Trends<br />Socio Cultural Trends<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  54. 54. Socio-Cultural Trends<br />S.M. Popularity in Canada<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  55. 55. Socio-Cultural Trends<br />Facebook<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  56. 56. Socio-Cultural Trends<br />Facebook Users in Canada<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  57. 57. Socio-Cultural Trends<br />Facebook Users in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  58. 58. Socio-Cultural Trends<br />Twitter<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  59. 59. Socio-Cultural Trends<br />Twitter Popularity In Canada<br />Twitter Users Per Country<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  60. 60. Socio-Cultural Trends<br />Twitter Popularity In Canada<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  61. 61. Socio-Cultural Trends<br />Twitter Users in B.C<br /><ul><li> 47% of Canadians User Twitter
  62. 62. 16 million Twitter Users in Canada
  63. 63. 2.06 million Twitter Users in B.C.
  64. 64. However, we feel this information is wrong</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  65. 65. Socio-Cultural Trends<br />Interest in Twitter – B.C<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  66. 66. Socio-Cultural Trends<br />Example: MySpace<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  67. 67. Socio-Cultural Trends<br />Linkedin<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  68. 68. Socio-Cultural Trends<br />Linkedin Users in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> 38% of Canadians use Linkedin
  69. 69. 1.68 million Linkedin Users in B.C
  70. 70. However, we feel this information is wrong</li></li></ul><li>Socio-Cultural Trends<br />Interest in Linkedin in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  71. 71. Socio-Cultural Trends<br />YouTube<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  72. 72. Socio-Cultural Trends<br />YouTube Users in B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> 38% of Canadians use Youtube
  73. 73. 1.68 million YouTube Users in B.C
  74. 74. However, we feel this information is wrong</li></li></ul><li>Socio-Cultural Trends<br />Interest in YouTube – B.C.<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  75. 75. Socio-Cultural Trends<br />What’s Pushing Social Media<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  76. 76. Economic Impact<br />Economic Impact<br /><ul><li> Economy is affecting post secondary institutes (P.S.I) through:
  77. 77. Funding
  78. 78. Enrollment</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  79. 79. Economic Impact<br />P.S.I Funding<br /><ul><li> In 2009, Federal budget increased by 7.2% </li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li>Provincial budget decreased because:
  80. 80. Did not account for the projected 7% increase in enrollment
  81. 81. Increase in inflationary cost of Universities and Colleges</li></li></ul><li>Economic Impact<br />P.S.I Funding cont’d<br /><ul><li>In Canada,
  82. 82. Per student funding is budgeted to decline from approx. 9,278 to $9,172</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  83. 83. Economic Impact<br />P.S.I Funding - B.C.<br /><ul><li> In B.C.</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  84. 84. Economic Impact<br />Enrolment<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> During recessions, enrollment in P.S.I rises:
  85. 85. Due to job losses
  86. 86. 60,000 new jobs for grads
  87. 87. 390,000 fewer jobs for non-grads
  88. 88. Students are staying in school and out of job market</li></li></ul><li>Economic Impact<br />Enrolment cont’d<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Annual change in full-time enrolment at Canada’s universities (undergraduate and graduate)<br />
  89. 89. Economic Impact<br />Enrolment cont’d<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  90. 90. Economic Impact<br />Economic Result<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> As a result of the economy
  91. 91. More students interested in P.S.I
  92. 92. Less money to spend on marketing</li></li></ul><li>Technological Trends & <br />Product Complimentarity<br />Technological Trends<br /><ul><li> Due to technological advancements,
  93. 93. Computers and the Internet are:
  94. 94. Accessible
  95. 95. Faster
  96. 96. Affordable</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  97. 97. Technological Trends & <br />Product Complimentarity<br />Computers<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  98. 98. Technological Trends & <br />Product Complimentarity<br />Computers <br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  99. 99. Technological Trends & <br />Product Complimentarity<br />Internet<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  100. 100. Technological Trends & <br />Product Complimentarity<br />Mobile Internet<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li>Canadians have been using the internet on their mobiles to:
  101. 101. Check emails
  102. 102. Browse the Internet
  103. 103. Connecting to social networking sites</li></li></ul><li>Technological Trends & <br />Product Complimentarity<br />Mobile Internet - Stats<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li>26% Canadians aged 18-34 are accessing the web from their mobile devices everyday
  104. 104. ½ accessing popular social networking sites</li></li></ul><li>Technological Trends & <br />Product Complimentarity<br />Mobile Internet - Stats<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li>In 2008,</li></ul> ~ 150,000 Canadians aged 18 – 34 used their phone to connect to S.M.<br />* Rough calculations<br />
  105. 105. Perceptual Influences<br />Perceptual Influences<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Usefulness
  106. 106. Confusion
  107. 107. Online security</li></li></ul><li>Legal/Political Issues<br />Legal/Political Issues<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Privacy Laws
  108. 108. How much information third parties can access
  109. 109. All information must be deleted once accounts have been deleted
  110. 110. API’s</li></li></ul><li>Industry Determinants<br />
  111. 111. Industry Determinants<br />Derived Demand<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  112. 112. Industry Determinants<br />Negotiation Power<br />Negotiation Power<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> The CEO of ACG feels that “Justin” has low negotiation power.</li></ul>Reason:<br /><ul><li> Phase of the PLC
  113. 113. Need for Demonstrated Value
  114. 114. Convenience</li></ul> Based on this we determine a monopolistic approach whereby the already confirmed large universities are leveraged<br />
  115. 115. Industry Determinants<br />Research and Development<br />R & D<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> The R&D is not a large risk factor because ACG’s primary business is Website Design
  116. 116. However, the SM industry is highly volatile with 1000’s of different Media with high turnover rate; thus, making the issues of Rapid Technology Obsolescence a topic of concern. </li></li></ul><li>Industry Determinants<br />R & D cont’d<br />R & D - Advantage<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> The way that ACG’s R&D has solved this forseeable problem is by making their product downloadable.</li></li></ul><li>Industry Determinants<br />Derived Demand<br /><ul><li> Our Derived Demand consists of the number of people that have a vested interest in the P.S.I’s including students and alumni because:
  117. 117. Most interested in P.S.I’s
  118. 118. Generally these people have more to say about schools that general population.</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Enrolment in BC in 2008 = 110,190</li></li></ul><li>Industry Determinants<br />Market Growth<br />Market Growth<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Based on these number we agree that a safe estimation for the growth of enrolment in 2010 to be 6%.</li></li></ul><li>Industry Determinants<br />Derived Demand<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Based on the 6% Market growth for 09’ and 10’ we find that in 2010 the enrolment for BC universities = 123,810
  119. 119. Total number of College/ University alumni in BC as of 06’ = 791,479
  120. 120. Total Derived Demand for “Justin” = 915,289</li></ul>**Limitation<br />
  121. 121. Competition<br />
  122. 122. Indirect Competition<br />Indirect Competition<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /> Do it yourself<br /> Bring in an expert<br /> Outsource <br />
  123. 123. Indirect Competition<br />Do It Yourself<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Frequently Asked Questions:<br /><ul><li>• How do I keep up without getting consumed?
  124. 124. • How can I aggregate and automate social media marketing so that it's less time consuming?
  125. 125. • How do people cope with thousands of followers?</li></li></ul><li>Indirect Competition<br />Implications<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br /><ul><li> Increase job complexity
  126. 126. Slower response time
  127. 127. Wasting time</li></li></ul><li>Indirect Competition<br />Experts<br />A.K.A:<br /><ul><li> Communication Strategist
  128. 128. Social Media Expert
  129. 129. Blogger Outreach Manager
  130. 130. Blog Cultivation Expert
  131. 131. Chief Conversation Officer
  132. 132. Online Reputation Manager
  133. 133. Community Manager</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Hourly Wage: ~ $15 - 40/hr<br />
  134. 134. provides clients with documentation, analysis, or copies of media content of interest to the clients<br />Indirect Competition<br />Outsourcing<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Media Monitoring Service:<br /><ul><li> Provides clients with documentation, analysis, or copies of media content of interest to the clients</li></li></ul><li>provides clients with documentation, analysis, or copies of media content of interest to the clients<br />Indirect Competition<br />Outsourcing<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  135. 135. Direct Competitors<br />Direct Competition<br /><ul><li>Radian6
  136. 136. Focuses on PR firms and Ad Agencies
  137. 137. Web based
  138. 138. Real-time Results</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  139. 139. Direct Competitors<br />Radian 6<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Advantages<br /><ul><li> Large Coverage
  140. 140. Large Customer Base
  141. 141. Advanced Analytical Tools </li></li></ul><li>Direct Competitors<br />Competitors<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Disadvantages<br /><ul><li> Expensive
  142. 142. $500-$1500 a month
  143. 143. $100 per additional user
  144. 144. Different target segment</li></li></ul><li>Demand Estimation<br />
  145. 145. Demand Estimation<br />Primary Research<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Each P.S.I said they would purchase Just-in<br />
  146. 146. Demand Estimation<br />2010:<br /><ul><li> 100% interest from 7 P.S.I
  147. 147. 49 P.S.I in British Columbia
  148. 148. Justin price = $65 / quarter
  149. 149. 4 quarter in a year
  150. 150. 49 P.S.I * $65 * 4 quarters = $12,740
  151. 151. However…
  152. 152. We are giving a 10% margin of Error 45*65$*4 = $11,700</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  153. 153. LT - Demand Estimation<br />2011:<br /><ul><li> Growth Rate of P.S.I in B.C.
  154. 154. Very Minimal
  155. 155. Student size very low
  156. 156. E.g. Qwest University
  157. 157. Opening 2006, now has 80 students
  158. 158. $11,700</li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  159. 159. Demand Estimation Pt. 2<br />But….<br /><ul><li> $65/month more appropriate </li></ul>Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />After Careful number crunching…<br />
  160. 160. Demand Estimation Pt. 2<br />Facebook = 170,280<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />Youtube accounts = 120,459<br />Twitter = 262,650<br />Linkedin = 120,459<br />Total = 673,874 – Market Potential<br />
  161. 161. Demand Estimation Pt. 2<br />Change in Revenue:<br />Agenda<br />Overview<br />Social Media<br />Macro<br />Determinants<br />Industry<br />Determinants<br />Competitors<br />Demand<br />Estimation<br />Q&A<br />
  162. 162. THANK YOU.<br />Questions?<br />Avalanche Creative Group<br />Represented by: Gagan Singh | Kevin Shaw | Sean Lindsay<br />

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