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Social Media Aggregator
- 1. JUSTIN 2.0 Social Media Aggregation Software Avalanche Creative Group Represented by: Gagan Singh | Kevin Shaw | Sean Lindsay
- 2. AGENDA Overview Social Media Macro Determinants Industry Determinants Competitors Final Demand Estimation Q & A Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 3. Overview
- 5. Able to monitor, update and analyze all from one spotAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 8. Set to Automatic
- 9. May allocate different authority to different admin
- 10. Able to minimize into bottom of screenAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 12. Reduces switching times between Social Media’s
- 13. Faster response time
- 14. Allows team collaborationAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 16. Established in early 2009
- 18. Advertising
- 19. Market Research
- 22. PR firms
- 24. Post Secondary Institutes of British Columbia
- 25. Includes Universities and CollegesAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 26. What is Social Media?
- 27. Definition Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A The collection of tools and online spaces available to help individuals and businesses communicate and exchange information with one another
- 30. Online JournalsAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 31. Categories of S.M cont’d Wikis Allow people to add and/or edit information Podcasts Audio and video files that are available by subscription Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 32. Categories of S.M cont’d Forums Online discussion around topics and interests Micro- blogging Small amounts of content (‘updates’) are distributed online Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Long-term Derived Demand Final Demand Estimation Q&A
- 33. Categories of S.M cont’d Content Communities Communities which organize and share particular kinds of content. Photos: Flickr Bookmarked links: Del.icio.us Videos: YouTube Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Long-term Derived Demand Final Demand Estimation Q&A
- 36. Recent news
- 37. Resources made available to the public.
- 38. Showcasing student and faculty WorkAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 40. Providing platform of communication for events
- 41. Generates buzz and excitement for events
- 42. Access to “hidden” prospective studentsAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 45. Derived Demand = # of students who use Social Media in B.C.Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 47. Employment
- 48. GenderAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 53. Socio-Cultural Trends Socio Cultural Trends Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 54. Socio-Cultural Trends S.M. Popularity in Canada Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 55. Socio-Cultural Trends Facebook Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 56. Socio-Cultural Trends Facebook Users in Canada Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 57. Socio-Cultural Trends Facebook Users in B.C. Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 58. Socio-Cultural Trends Twitter Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 59. Socio-Cultural Trends Twitter Popularity In Canada Twitter Users Per Country Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 60. Socio-Cultural Trends Twitter Popularity In Canada Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 62. 16 million Twitter Users in Canada
- 63. 2.06 million Twitter Users in B.C.
- 64. However, we feel this information is wrongAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 65. Socio-Cultural Trends Interest in Twitter – B.C Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 66. Socio-Cultural Trends Example: MySpace Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 67. Socio-Cultural Trends Linkedin Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 69. 1.68 million Linkedin Users in B.C
- 71. Socio-Cultural Trends YouTube Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 73. 1.68 million YouTube Users in B.C
- 75. Socio-Cultural Trends What’s Pushing Social Media Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 77. Funding
- 78. EnrollmentAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 80. Did not account for the projected 7% increase in enrollment
- 82. Per student funding is budgeted to decline from approx. 9,278 to $9,172Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 85. Due to job losses
- 86. 60,000 new jobs for grads
- 87. 390,000 fewer jobs for non-grads
- 89. Economic Impact Enrolment cont’d Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 91. More students interested in P.S.I
- 93. Computers and the Internet are:
- 94. Accessible
- 95. Faster
- 96. AffordableAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 97. Technological Trends & Product Complimentarity Computers Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 98. Technological Trends & Product Complimentarity Computers Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 99. Technological Trends & Product Complimentarity Internet Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 101. Check emails
- 102. Browse the Internet
- 106. Confusion
- 108. How much information third parties can access
- 109. All information must be deleted once accounts have been deleted
- 111. Industry Determinants Derived Demand Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 113. Need for Demonstrated Value
- 114. Convenience Based on this we determine a monopolistic approach whereby the already confirmed large universities are leveraged
- 117. Most interested in P.S.I’s
- 119. Total number of College/ University alumni in BC as of 06’ = 791,479
- 120. Total Derived Demand for “Justin” = 915,289**Limitation
- 121. Competition
- 122. Indirect Competition Indirect Competition Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A Do it yourself Bring in an expert Outsource
- 124. How can I aggregate and automate social media marketing so that it's less time consuming?
- 126. Slower response time
- 128. Social Media Expert
- 129. Blogger Outreach Manager
- 130. Blog Cultivation Expert
- 131. Chief Conversation Officer
- 132. Online Reputation Manager
- 133. Community ManagerAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A Hourly Wage: ~ $15 - 40/hr
- 136. Focuses on PR firms and Ad Agencies
- 137. Web based
- 138. Real-time ResultsAgenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 140. Large Customer Base
- 142. $500-$1500 a month
- 143. $100 per additional user
- 145. Demand Estimation Primary Research Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A Each P.S.I said they would purchase Just-in
- 147. 49 P.S.I in British Columbia
- 148. Justin price = $65 / quarter
- 149. 4 quarter in a year
- 150. 49 P.S.I * $65 * 4 quarters = $12,740
- 151. However…
- 152. We are giving a 10% margin of Error 45*65$*4 = $11,700Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 154. Very Minimal
- 155. Student size very low
- 156. E.g. Qwest University
- 157. Opening 2006, now has 80 students
- 158. $11,700Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 160. Demand Estimation Pt. 2 Facebook = 170,280 Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A Youtube accounts = 120,459 Twitter = 262,650 Linkedin = 120,459 Total = 673,874 – Market Potential
- 161. Demand Estimation Pt. 2 Change in Revenue: Agenda Overview Social Media Macro Determinants Industry Determinants Competitors Demand Estimation Q&A
- 162. THANK YOU. Questions? Avalanche Creative Group Represented by: Gagan Singh | Kevin Shaw | Sean Lindsay
Editor's Notes
- Before we get started however, id like to go over the agenda for the next 40 minutes. We’ll start off with a brief overview of the product, as well as the company that made it. We will then discuss Social Media, which you will soon find out is what Justin is primarily used for. That will be followed by our marco and industry determinants, as well as our competitors. And finally, our derived demand and final demand estimation.
- Soim sure your wondering what exactly justin is.
- Justin is downloadable software aimed towards industry professionals that brings together various forms of social media. Social media, which we will be discussing in a little more depth following this overview, includes websites such as facebook, twitter, youtube and linkedIn. With Justin, an individual can monitor and update all of these forms of social media from one convenient location. More importantly however, is its capability to analyze posts and comments that are said by others on these websites.
- Some of the features of Jusin. Linguistic analysis refers to its ability to find out what people are saying about any particular topic. For example, say someone typed in Simon Fraser University into Justin’s search bar. Justin will scan these four particular social networking sites, and present you with what is being said about SFU. This can be set to occur on a regular basis, and notify the use whenever a new comment is made – much like MSN messenger. Or, simply keep track of everything said over a set time period, and present you with a report afterwards.Justin also has options available to restrict use, and can be allocated to different users, allowing for tasks to be divided.And lastly, being downloadable software rather than a web-based tool, it can sit in the background while you work on other tasks.
- One of the main benefits of using Justin is that it drastically reduces the amount of time spent on social media websites. There is no need to switch between alternate pages, and users can respond more quickly to things people say, which for companies, is important when trying to manage its reputation. It also helps teams to work together, by making it more easy to share information.
- Quick overview of the company that owns Justin. The creator is Avalanche Creative Group, which was established in early 2009 and provides services such as advertising, market research and website development to various companies. They developed justin in order to increase their bottom line, as well as to promote awareness of the company.
- Justin would be useful in a variety of industries. Potential customers include Political platforms, PR firms, and Consumer businesses. For the scope of this demand estimation however, we will be looking into educational institutes, particularly Universities and Colleges within British Columbia. This is mainly because this kind of software is a relatively new concepts, and it would be more reasonable to target a smaller segment of the market. We were also able to get in contact with multiple Universities and colleges to discuss the need for this type of software.
- So im sure many of you have a general understanding of what social media is, but im going to go over a few examples as well as its particular relevance to our demand estimation.
- A general description of Social media is a collection of tools and online spaces available to help individuals and businesses communicate and exchange information with one another
- So now we ask the question, Why would Post secondary school want to use Social Media? One of our contacts was Kim Lawrence, the communication director at the university of the fraser valley. When we asked him this question, he pointed out the fact that using things such as facebook allow him to reach more people than print ads, at a lower cost. Another reason is that information can be spread a lot faster. News on any sort of subject can be presented to a large number of people in a matter of seconds. It also allows schools to showcase themselves and their students.
- Other things include promoting events and aiding in the word-of-mouth process in order to generate buzz for certain events.It also helps schools to tap into the market of prospective students that would not generally read up on universities and colleges.
- We are selling Just-in directly to the P.S.I of b.c. butEven though we are not selling directly to consumer, we have to factor in how many individuals in British Columbia use social media. For example, if nobody in B.C. used social media, then there would be no demand for our product. Therefore, the # of indiviudals who use s.m is our derived demand.
- For demographic trends, I will be looking at the age, employment and gender of the individuals in British Columbia who are online.
- Starting off with age. Age seems to be a large factor to determine who is accessible online96% of youth aged 12 -17 are currently online whereas 76% individuals 18+ are online. The younger they are, the more likely they are to be online.
- In this table we are noting the differences between full time students and individuals who are working full timeAs you can see the 95% of the full time students are online whereas 92% of full time workers are online. Therefore they are both accessible through the internet.
- When it comes gender, which sex is online more is relatively the same.However, one large difference we noticed was that females engaged more onto social medias. Instead of just reading, the post and reply.Also, females are more reluctant to share personal information then males.
- Different social media’s have become more popular in Canada.From a survey of 10,000 participants across Canada: 69% said they used Facebook. 47% used Twitter, and 38% used Linkedin
- However, you can’t forget aboutYoutube who is tied for third at 38% as well.
- Therefore, in Canada, the top four most popular social media’s are the following. These are the four media’s that Just-in will incorporate.I will look into each one of these social media and describe its popularity in B.C..
- Starting off with Facebook
- Canada has the fourth largest facebook population in the world. In just 6 months, the # of facebook users increased by 16.62%
- Now looking at B.C, we have the second largest population of Facebook users, after Ontario. More specifically, 29% of B.C’s population is accessible through Facebook which is a number many P.S.I would be interested to know.
- Lets take a look at Twitter
- Twitter was released in 2006 and its popularity has been growing exponentially. Twitter is the most popular in the America, followed by UK, then followed by Canada.
- About 5% of Twitter users are from Canada.Considering Twitter was released 3 years ago, we see large potential in this social media.
- We were not able to discover information about how many b. columbians use twitter however we were able to discover this. The following graph is from google insight. Google insight provides data and information about how much a “word” has been searched in google. What it does not do is show how many people are using Twitter in B.C, but it does show how the interest of the search term within a certain region. However, it is a close estimate of its popularity in B.C. For example, MySpace Because Twitter popularity wasn’t available in B.C., Google insight was the next closest thing. As you can see, mid 2008, more people have been looking into twitter
- We were not able to discover information about how many b. columbians use twitter however we were able to discover this. The following graph is from google insight. Google insight provides data and information about how much a “word” has been searched in google. What it does not do is show how many people are using Twitter in B.C, but it does show how the interest of the search term within a certain region. However, it is a close estimate of its popularity in B.C. For example, MySpace Because Twitter popularity wasn’t available in B.C., Google insight was the next closest thing. As you can see, mid 2008, more people have been looking into twitter
- As we all know, Myspace is not as popular as it once was and it shows in the interest charts. Through these interest charts, we cannot see how many Myspace user there are in B.C, but we can see is that less people are interested in MySpace.The same goes for Twitter,
- Lets take a look into Linkedin. Linkedin is a social media tool primarily used for small business and owners who want to network.
- Linkedin is a networking tool that helps you expand your network. When you join, you created your own page that has your professional expertise. Then you link up with your connections, and then your connections connections. Leads to potential jobs, clients and investments.As you can see, during this year Linkedin’s interest has grown very fast. WE believe that is due to the economy, more people are becoming reliant on their networks and connections. Social media’s such as Linkedin has been becoming more popular due to this economic downturn.
- Linkedin is a networking tool that helps you expand your network. When you join, you created your own page that has your professional expertise. Then you link up with your connections, and then your connections connections. Leads to potential jobs, clients and investments.As you can see, during this year Linkedin’s interest has grown very fast. WE believe that is due to the economy, more people are becoming reliant on their networks and connections. Social media’s such as Linkedin has been becoming more popular due to this economic downturn.
- Looking at Youtube’s interest, we can see that it has been popular for quite some time and Google has forecasted its interest to keep growing.
- Looking at Youtube’s interest, we can see that it has been popular for quite some time and Google has forecasted its interest to keep growing.
- SO why are these social media’s becoming so popular? Well, It depends, different people have a different reason to use social media’s. Much is dependent on age. For example more teenagers and young adults are using social medais to socialize and network, whereas the older population are using it for research and information purposes.
- I would now like to move onto how the economy will affect Just-In.We have determined that this recession will affect P.s.i in two major waysThe amount of Funding they receive and how many students will enroll
- Lets start with funding. Due to the recession, the federal government has increased their budget for p.s.i by 7.2%.However, the provincal budget decrease for two large reasons: They did not account for the increase in enrollment. and the other reason is due to inflation costs of P.s.i
- Therefore, because of these two reason, the per student funding in Canada decreased from 9,278 to 9,172. That’s bad news for you and me.
- More specifically, the budgets for p.s.i in b.c. was greatly affected. UBC and SFU took the hardest hits, losing 17 and 6 million dollars respectively. The smaller the p.s.i, the smaller their budget cut
- Lets look at how enrollment has changed in this recession:During economic recessions, surveys have shown that enrollment in p.s.i actually increase because:Many who lose their jobs return to school to upgrade skills and knowledge.Over the last year, there have been more than 60,000 new jobs for university graduates, while there were 390,000 fewer jobs for those without higher education, as stated by the Association of Universities and Colleges of Canada.And many students stay in school just to stay out of the job market
- In Canada, the change in full time enrollment has increased since the recession.
- Their has been an 4.1% increase in undergraduates and 7.2% increase in graduates since last year.
- So whats the end result because of the economy?There are more prospective and current students but less money to spend. Therefore, marketers are looking for new cost effective ways to market towards them.
- How will technology affect Just-in? WE are living in a great age where technology has been more accessible, faster, and affordable.
- By looking at the computer price index, we can see that computers have become more affordable over the last 10 years.
- And Canadians have noticed and have been taking advantage of these bargains. This graph shows how more and more computers are being purchased and have become available to residential and business users.
- This graph looks at how many individuals have access to the internet. As you can see, more Canadians have access to the internet. Therefore, more Canadians have access to social medias
- Another reason that social media has become popular is because more people can access it from their phones.Nowadays Canadians are using their phone to check their email, browse the internet, and even connect to social networking sites
- 26% of Canadians aged 18 – 34, who have a phone, are accessing the web from their phone everyday and a ½ of them are accessing social networking sites such as facebook, twitter, and youtube.
- Therefore, through some rough calculationsin 2008, approx 150,000 canadains between the ages 18 -34 used their phones to connect to social network sites.And that amount has increased in 2009.
- So what do Canadians think about the internet and social media?They have three things on their mind:How will all this help me? How do I keep up with all this new technology And how safe am I or my information onlineThese questions have influenced how many British Columbians use the internet and social media.
- What has the government done in response?The Canadian government did not like two aspects of Facebook.How much information third parties could access How facebook kept information even after accounts had been deleted Because of new rules and regulations, these have been changed in favour of the governmentAPI stand for Application Programming Interface which defines what information can be taken from other softwareFor example, Just-in will be using API from facebook and facebookapi says that you can only do searches within your contacts only. However, for twitter, their api allows you to look through everyones informationAs long as Just-in stays within the confines of the API, we should stay clear of any lawsuits.
- Derived Demand - The market size is (above) as talked about earlier. Potential market in BC.
- Phase of PLC = Meaning because this is a new innovation the value and convenience of the software must still be demonstrated before the early adopters begin to purchase it. This is are reasoning behind giving them a 3 month trial version.
- Phase of PLC = Meaning because this is a new innovation the value and convenience of the software must still be demonstrated before the early adopters begin to purchase it. This is are reasoning behind giving them a 3 month trial version.
- Phase of PLC = Meaning because this is a new innovation the value and convenience of the software must still be demonstrated before the early adopters begin to purchase it. This is are reasoning behind giving them a 3 month trial version.
- This number is an educated guess but is primarily derived from the fact that enrolment is on the upswing as gagan stated because of the recession.
- This number is an educated guess but is primarily derived from the fact that enrolment is on the upswing as gagan stated because of the recession.