Optimizing GDS Hotel Distribution


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Brett Henry, Vice-President, Marketing shares his insights at HSMAI, Asia Connect in Bangkok on Optimising GDS Hotel Distribution.

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Optimizing GDS Hotel Distribution

  1. 1. Optimizing GDS Hotel Distribution Brett Henry Vice President, Marketing
  2. 2. <ul><li>Hi, I’m Brett Henry. </li></ul><ul><li>@BrettHenry </li></ul>
  3. 3. I am going to talk about the top 4 GDS hotel myths
  4. 4. MYTH#1 GDS Hotel Bookings Are Declining
  5. 5. Mark Twain &quot;The reports of my death are greatly exaggerated&quot;
  6. 6. Abacus Hotel Volume Growth 57%
  7. 7. MYTH#2 GDS Hotel Distribution is Not Relevant in Asia
  8. 9. MYTH#3 GDS Hotel Distribution Strategy Is : Connect to a GDS and Bookings Come
  9. 10. China is #1 GDS Hotel Booking Destination 1 2 3 4 5 6 7 8 9 10
  10. 11. China is # 1 GDS Booking POS 1 2 3 4 5 6 7 8 9 10
  11. 12. In China, Consumers Prefer to Buy Hotels Offline Online Offline 30% 70%
  12. 13. … .Meaning Relationships with Offline Players are Critical Nanhu CCT GZL China Spring CITS CYTS 30% 15% 0%
  13. 14. Online Also Requires Strategic Approach TRANSACTION INTERMEDIARY SUPPLIER-DIRECT MEDIA INTERMEDIARY 2,000 - 5,000 <2,000 5,000 - 10,000 >10,000 Full Service Online Travel Agency Hotel Only Website Metasearch Airline Travel Content Hotel Chain Ctrip Ctrip Qunar Kuxun Kuxun OYESGO OYESGO eLong eLong Mangocity Mangocity SunnyChina SunnyChina Aoyou Aoyou Mangocity Mangocity SunnyChina SunnyChina Aoyou Aoyou Hotels.com Hotels.com 5booking 5booking Agoda Agoda 5booking 5booking Agoda Agoda Yododo Yododo Mipang.com Mipang.com 51766.com 51766.com Air China Air China China South China South China East China East China South China South China East China East 7 Days Inn 7 Days Inn Home Inns Home Inns Motel168 Motel168 7 Days Inn 7 Days Inn Home Inns Home Inns Motel168 Motel168 Kuxin Dao Dao
  14. 15. GDS Targeted Promotion Drive Results e-card e-flyer Email Signatory Web banners – ACW & AXIS
  15. 16. MYTH#4 GDS Hotel Bookings Have Nothing To Do With My Social Media Strategy
  16. 20. We bring to the industry an unrivalled network : About Abacus Asia-Pacific’s leading travel & leisure facilitator with more than 15,000 agency locations in 24 markets <ul><li>More than1,200 employees region wide </li></ul><ul><li>24 markets with more than 100 sales and marketing offices with local support. </li></ul>
  17. 21. <ul><li>Our partners include Sabre Holdings, a world leader in </li></ul><ul><li>travel commerce, retailing travel products and providing </li></ul><ul><li>distribution and technology solutions for the travel industry </li></ul><ul><li>and 11 of the world’s leading airlines serving Asia. </li></ul>Our Partnership
  18. 22. How Can Abacus Help Retain and acquire customers by improving customer experience and intimacy Partnership Productivity Profitability Customer Experience Improve business profitability through revenue-enhancing content and functionality Improve business margins through high productivity tools that streamline operations Sustainable and long term partnership with the leading agency advocate in the APAC travel industry
  19. 23. Thank You