1. China Online Agency Round-up China Travel Distribution Summit December 3 rd , 2009 Experience. Insight. Advantage. www.abacus.com.sg TM

3. You Already Have a Social Media Strategy Travel, Communication and Marketing

11. Everything I am about to say could be wrong

12. 1. China’s online travel market is experiencing substantial tailwinds

13. Online travel market has grown through the Global Financial Crisis to $8B in 2009

14. 2. Online travel agencies are capitalizing on weak supplier direct capabilities and hotel market fragmentation

15. Online Agencies are and will continue to be the dominant force in the online market

16. 3. Significant efficiency gains are still available – and could turbo charge OTA growth business advantages in the medium term

17. Marketing and acquisition are automated but operation still largely manual Traveller Website Call Center Airline / Hotel 25% 75% Phone & fax Manual Automated

18. 4. MetaSearch is working – managing the marketing and acquisition without the operational complexities

23. 5. Ctrip is an investors dream

24. Ctrip downturn performance... For internal use only Revenue Net Income +47% Marketshare +80% ~60%

25. … Valuation shows strong investor growth confidence For internal use only +$7B +$5B Market Cap Revenues (2008) +$2.9B +$217M

26. 6. Expedia is focusing… leading in travel UGC…and positions in metaseach and full service online

27. Major travel brands unique visitors per month TRANSACTION INTERMEDIARY SUPPLIER-DIRECT MEDIA INTERMEDIARY

28. Expedia downturn performance... For internal use only Revenue Net Income $852M Asia Hotel Growth +80% 60+% 酷讯,旅游搜索引擎

30. 7. Don’t try to be Ctrip

31. Are hotel focused sites trying to emulate Ctrip? Local hotel-focused sites have expanded their offering Global hotel-only players are pushing into China Non-Hotel LOBs Hotel-Focused Sites Flights Car Tickets 24-Hotel  12580.com  1rest.com   China-Hotel.com.cn  SinoHotel    www.17u.cn    Cmbtrip  366Hotel.com 

32. 8. Ctrip (or Qunar, or Dao Dao) is unstoppable

33. Abacus on Social Media Connect to us on Facebook! www.facebook.com/AbacusIntl

35. Thank You Experience. Insight. Advantage. www.abacus.com.sg TM