2. Overview
• What is Social Media?
• What makes Social Media effective?
• Branding your chapter
• Rush 2.0 Example
• Open Discussion
3. What is Social Media?
• A concept of turning communication into
an interactive dialogue primarily using
web-based and mobile technologies.
• Facebook and YouTube are simply tools to
elicit social interaction.
4. What makes Social Media
Effective?
1. Interaction
2. Repetition
3. Individualization
5. Branding your chapter
• Single chapter logo
• Single email address
• Single chapter Twitter account
ukalphaphiomega@gmail.com
@ukalphaphiomega
6. Chapter Business Card
• “Alpha Phi Omega”
• “Co-ed Service
Fraternity”
• Chapter Name
this is a free design on
• Chapter Email
• Chapter Twitter
• Chapter Website
250 cards for $10 shipped
8. Rush 2.0
Sun Mon Tues Wed Thur Fri Sat
Planning
Advertising
Executing
9. Rush 2.0
Sun Mon Tues Wed Thur Fri Sat
Planning
Advertising
Executing
10. Planning
• Have all rush events thoroughly planned at
least 2 weeks prior to rush
• This includes:
– Date, location, and time for all events
– Brother responsible (not only the PTs)
• Print rush schedule
11. Rush 2.0
Sun Mon Tues Wed Thur Fri Sat
Planning
Advertising
Executing
13. Objectives
• Informative
– What organization?
– What does it do?
• Next Steps
– Event Schedule
– Requirements
• Further Info
– Contact Name & Email
– Chapter Website
14. “Alpha Phi Omega
National Co-ed Service Fraternity”
Easy to find & read
personal contact
information:
• Name
• Email
Instructions on how to
pledge
Easy to read events with:
• Date
• Time
• Location
• Highlighting the
mandatory events
Quick Link to website
• If using QR
code, identify where it
15. “APO”
• Chapter not
required
Personal contact
information
• Male and Female
• Email
Instructions
• Missing!
Events
• Free food
• Rides Available
Link
• Missing!
16. “APO”
• Good
Personal contact
information
• No Name
• Email
WARNING Instructions
I would recommend NOT having • Missing!
the ritual location and time public
information. Deliver this
information with bids.
Events
• Free food
• Rides Available
• Several missing
locations & times
Link
• Missing!
23. Objectives
Step 1: Educate
• Purpose:
– To convince visitors to subscribe in Step 2
• Method:
– Describe specifically what is APO? (1 or 2 lines)
– On secondary page, offer history of APO
– Photos or link to photo album
– Past projects or something that your chapter is known for
– Also list rush event schedule for quick access
24. John Doe & Jane Doe
ukalphaphiomega@gmail.com
Rush @ukalphaphiomega
Schedule
Here
25. Summary
• “Alpha Phi Omega”
• Twitter username
• Link to website for more info about APO
• Events, locations, time, (cost)
26. Rush 2.0
Sun Mon Tues Wed Thur Fri Sat
Planning
Advertising
Executing
28. Objectives
Step 2: Subscribe
• Purpose:
– To acquire a method for direct contact
• Method:
– Offer multiple routes to subscribe to rush event schedule:
• Twitter
• Facebook Event
• E-mail Mailing List
• Public Google Calendar
• etc.
29. • Use your chapter’s twitter account.
– DO NOT CREATE A NEW ACCOUNT JUST FOR RUSH
• This will create an easy transition for use throughout the year
– DO NOT HAVE THE YEAR IN YOUR ACCOUNT NAME
• You should be using the same account every year
• Dedicate someone (not PTs) to manage the
twitter account
– Effective social media implementations are a full time job
30. • Tweet night before (not too late though)
– “Lazer Tag was a blast! See you all tomorrow for the
info session in the Classroom Building room 324 at
6pm! Free pizza!”
• Tweet an hour before
– “Info session only an hour away! Come learn about
APO and enjoy free pizza with current brothers!
Classroom Building room 324 at 6pm!”
31. • Be interactive
– The most common failure of social media is not
recognizing that it’s a two-way street
– Watch new subscribers and welcome them to APO
rush
– Watch for DMs and respond within 2 hours, 12 at
most.
32. • Post a single Facebook event with the entire
rush schedule
• Use the official APO logo (add your chapter’s
name if you’d like) as the event picture
• To begin, upload a photo of your chapter to
the event’s wall
• As rush progresses, add photos of rush
events to entice others to attend future
events
33. • Send a mass message the morning of each
event with that day’s
event, description, location, time, (cost, attire,
carpool location)
– Send it to those marked as “attending” as well as
those marked “maybe”
• Watch event wall and answer questions
promptly
• Have a single spokesperson for the event to
reduce confusion
34. • Link back to your chapter’s website as well
as Twitter and your other social media
services
• Keep contact name and email visible
35. • At every tabling event and rush event have
a sign up sheet for names and email
addresses
• Send email out the morning of each event
• Include in the footer of the email a link to
the Facebook event, Twitter, and chapter
website.
• Send email from chapter email address
36. • For those university’s using Google Apps
for Education, and even those not,
consider making a public Google Calendar
• Will allow students using a Google
Calendar to quickly have all events added
to their calendar
37. e-bids
• If personal delivery of
invitations is not
possible consider
delivering e-bids
• Include information
about induction with
the bids, not publically
