2. In addition to advertising and
marketing, crisis management is an
important service provided by PR firms such
as the AMGW Agency. Based in
Miami, Florida, with numerous offices
worldwide, the AMGW Agency has helped
corporations and brands to manage crises.
3. Crisis management typically involves
assisting a company with a public relations
campaign to ease the negative effects of a
scandal or unfortunate incident such as an
accident or high profile lawsuit. Some
companies may be victimized by the media or
propaganda campaigns initiated by
competitors. When a crisis occurs, expert
guidance usually helps to control public and
media backlash while easing consumer and
investor concerns.
4. When crises occur, PR agencies develop a
crisis communication plan that is customized
to the unique situation at hand and the
clients’ needs. In some cases, crisis
management includes drafting public
statements and media coaching for those
who will handle the issues at hand publicly.
Crisis management can also be used to
respond to false information and educate the
public with factual information.
