About Crisis & Event Management

1. Subject Of Presentation
Crisis & Risk Management in Events & Event
Marketing.

2. Risk & Crisis Management
Risk Management
 Risk management is the process of determining how the
threats would affect an organization, and how the risks can
be regulated so as to minimize the damage to the
organization. risk management is a proactive approach that
is carried out to handle any events that may occur within
the organization in the future.
Crisis Management
 Crisis management is related to the management of
unanticipated events that may cause harm to an
organization and its stakeholders. Crisis management is a
reactive process, that is, it is carried out as a reaction to an
adverse event that has already occurred within the
organization.

3. What Is Crisis?
 A crisis refers to an unforeseen event that organizations
face at any time. Such an event may be capable of causing a
significant degree of damage to the organization in terms
of profits, market position, public image, employee
turnover etc.
 An organization may face crisis that arise due to factors
related to the external environment, or it may emerge from
within the organization.
 Examples: Technical problems like failure of equipment or
machinery, Reports of sexual abuse within the
organization, Natural calamities, Acts of terrorism, Fire
incident, Fraudulent activity within the organization.

4. Crisis Management
 Crisis management includes all the processes that an
organization has in place to face any unforeseen event that
takes place which may have an adverse impact on the
operations and outcomes of an organization.
 Crisis management refers to the identification of a threat to
an organization and its stakeholders in order to mount an
effective response to it. Crisis management begins with risk
analysis, however, it should not be confused with risk
management.
 Crisis management is a reactive process, that is, it is carried
out as a reaction to an adverse event that has already
occurred within the organization.

5. Important Points Of Crisis Management
 The objective of crisis management is to alleviate the
tensions that may arise within an organization because of
the crisis that it is facing.
 Crisis management pertains to those events that are not
known and unforeseen. The organization is not aware of
when and how they will surface.
 Crisis management is related to the management of
unanticipated events that may cause harm to an
organization and its stakeholders.

6. Crisis Management In Event Marketing
 Building a reputation is hard work and time consuming,
but destroying it can last as long as a few seconds.
Corporate Event Managers know how important strategic
thinking is for every project they are in charge. Effective
crisis management has an additional touch of difficulty,
because it involves reacting to hypothesis .
 Example: Your guests and participants are utterly irritated
at the event door because your accreditation or check-in
software did not work? Or maybe, there’s a no show of the
keynote speaker. What if the AC is not working properly
and people can’t enjoy the moment because the heat is
annoying.

7. Crisis Management Plan for Event
Marketing
There are several steps to encounter crisis management
in event marketing:
 Identify the team members and any employee that will
make up the Crisis Committee.
 Document which criteria will be used to determine a crisis.
 Establish monitoring systems and practices to detect early
warning signs.
 Indicate who will be the spokesperson in case of crisis.

8.  Provide a list of emergency key contacts to find quickly.
 Document what will needed to be notified in case of crisis
and how such crisis communications will be made.
 Name a process for assessing incidents, their potential
severity and the impact on facilities and staff employee.
 Identify crisis response procedures and emergency meeting
points where staff and every committee employee can
meet. Also have a “Plan B” placed for that.
 Do simulations to test effectiveness.
 Update your Crisis Management Team and Crisis
Management Plan regularly.

9. Event Risk Management
 Corporate sales conferences to holiday parties, from
educational seminars to fundraising activities, most events
require extensive planning to effectively manage risk.
 Organizing events can lead to a number of uncertainties
and uncertainties can quickly result in harm to people,
property, and reputation.
 As part of any successful event planning process, hazards
should be identified and risks assessed and controlled to
minimize the potential for injury or harm to persons or
property.

10. Risks associated with special events can
include
 The risk of an employee, volunteer, participant or persons
becoming injured.
 The risk of damaging the organization’s reputation if
situations are not handled well.
 The risk of financial challenges from unforeseen
circumstances, such as inclement weather.

11. Risk Management in Events
There are several points of Risk management before
organizing of an event :
 Event and Production Equipment.
 Crowd Management.
 Children Attending or Participating.
 Transport and Traffic Management.
 Staff and Volunteer Safety.
 Medical Assistance Requirements.
 Unpredictable Weather.
 Food safety.
 Aggressive Behavior.

12. Case Study: How Miller Tanner Associates Implement
Event Risk Management Solutions
Challenges
• Our client, a pharmaceutical company, needed to host a
one-day, face-to-face advisory board meeting for 17
attendees in the region of Bogota, Columbia. Leading up to
the event, protests began to break out in the city, near
where the meeting was to be held. These types of event risk
management challenges are not new to Miller Tanner
Associates as we have planned many events in emerging
markets and, at times, this has meant working in high-
security risk areas where safety preparedness is paramount.

13. Solutions
• Miller Tanner Associates has developed several inter
country partnerships allowing us to create a seamless risk
management solution for monitoring and managing events
where a security risk could arise.
• As part of our solution for this specific meeting in Bogota,
Columbia, Miller Tanner Associates took our usual
proactive approach.
• We worked diligently with Bogota local partners, who
provided a travel brief which included an in-depth analysis
of the areas in which our team and meeting attendees were
to be located throughout the duration of the meeting. We
also sourced hotels that were recommended, thoroughly
vetted, and deemed safe properties for the attendees who
would be traveling to the site.

14.  Additionally, our partners in Bogota tracked any potential
security risks and provided real-time updates in and
around the areas that the meeting and activities were
taking place. We knew the safest routes to and from all
event activities at all times.
 Miller Tanner Associates typically hires security staff to be
on site unless our client already has hired as was the case in
this situation.
 To ensure the additional safety of our attendees upon
arrival, we compiled a list of travel recommendations in
both the confirmation email and welcome packet so that
those traveling to the meeting site were fully prepared in
advance of the event.

15.  At every event, and for this event specifically, we
implement a comprehensive Crisis Action Plan; our on-site
staff is well prepared to oversee the well-being of all
attendees in case of any emergency situations. Our team
was ready to move into action if security measures were
necessary during this event.
Results
• The event had no security issues despite the nearby
protests. Our client and attendees’ reviews were favorable
as all felt there was never a cause for concern given Miller
Tanner Associates’ thorough safety protocols.

16. Good Luck.
 Thank You So Much For Listening.