If there are 10,000 downloads of the Mobileyes application in a city, and the typical commuter travels twice a day, with an average view of 5 cameras per visit, then the opportunity to see the advertisement is 10,000 users x 2 visits x 10 ads x 5 days per week = 1,000,000 potential impressions per week.
1,000,000 potential impressions per week x 4 weeks per month = 4,000,000 per month.
Mobileyes Testimonials The live traffic feeds on the Internet are gaining popularity with drivers who make checking their route part of their daily commute.
“Thanks to a partnership between KSHB and a company called 3rd Dimension Inc., you can get pictures of the intersection or interstate of your choice streamed to your cell phone. Free.” Aaron Barnhart, Kansas City Star
“Our partnership with 3rd Dimension has broadened our efforts to serve the Houston area drivers,” said Dinah Massie Martinez, public information officer of Houston TranStar. “Live video covering the roads and highways in and out of Houston is now available instantly no matter where they are or time of day. This is just one more way we can show our commitment to convenience and safety for area drivers.” Dinah Martinez, Houston TranStar
“SOme of the cameras will show still pictures and update them often, while others will show live video ... But all have the potential to inform, inspire and enrage” Joseph Menn, LA Times