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3dMobileyes Media Presentation

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  • 1.  
  • 2. Traffic Cam Overview
    • presented by
    • 3DMobileyes.com
    • 212-265-7264
  • 3. A Traffic Application that Delivers Consumer Attention
    • Mobileyes is a proprietary software technology that creates and distributes live video from traffic cameras to consumers’ mobile devices at no cost.
    • It is the only mobile software application that gives drivers direct access to roadside traffic cameras in real time.
    • Provides a point of competitive distinction via value-added and bundled service offering.
  • 4. THE NATION’S TOP 100 TRAFFIC HEADACHES
  • 5. The Nation’s Traffic Headaches
    • In Houston, there are 9.5 miles of highway for every 10,000 drivers. (Forbes, April 2008)
    • Atlanta is #1 in highway congestion with 26% of commuters driving more than one hour each way to and from work. (Forbes, April 2008)
    • Drivers in L.A. spend an extra 3 DAYS commuting per year due to traffic jams. (Forbes, April 2008)
    • In Washington, D.C., a quarter of all commuters drive longer than 20 minutes each way due to traffic congestion. (Forbes, April 2008)
  • 6. The Nation’s Traffic Headaches
    • Some 89% of Motown commuters drive to their jobs. (Forbes, April 2008)
    • Nearly 3 million commuters drive in the NY metropolitan area each and every day. (Forbes, April 2008)
    • Gas prices are at record levels, approaching $40 per gallon (well, almost)!
    • The environmental consequence of cars idling in traffic has an impact on everyone’s quality of life.
  • 7. Mobileyes Service
    • Through years of R&D, Mobileyes has developed a robust and proprietary content management platform which delivers video programming to a wide variety of wireless mobile devices.
      • It is accessible on low-cost cellular telephones as well as wireless-enabled portable digital assistants (PDAs) and the latest smart phones.
      • It is available on virtually all wireless networks including AT&T/Cingular, Verizon Wireless, Sprint/Nextel, T-Mobile and Alltel.
    • Commercially launched in New York City, November 2006.
      • Subsequent market launches include Houston, Indianapolis, Kansas City, Los Angeles Washington, Detroit, Hartford and Knoxville with many more cities in progress.
    • Our goal is to expand the benefits of this service nationwide.
  • 8. The Expanding Mobileyes Network
  • 9. Audience Potential
    • If there are 10,000 downloads of the Mobileyes application in a city, and the typical commuter travels twice a day, with an average view of 5 cameras per visit, then the opportunity to see the advertisement is 10,000 users x 2 visits x 10 ads x 5 days per week = 1,000,000 potential impressions per week.
    • 1,000,000 potential impressions per week x 4 weeks per month = 4,000,000 per month.
  • 10. Mobileyes Testimonials The live traffic feeds on the Internet are gaining popularity with drivers who make checking their route part of their daily commute.
  • 11. “Thanks to a partnership between KSHB and a company called 3rd Dimension Inc., you can get pictures of the intersection or interstate of your choice streamed to your cell phone. Free.” Aaron Barnhart, Kansas City Star
  • 12. “Our partnership with 3rd Dimension has broadened our efforts to serve the Houston area drivers,” said Dinah Massie Martinez, public information officer of Houston TranStar. “Live video covering the roads and highways in and out of Houston is now available instantly no matter where they are or time of day. This is just one more way we can show our commitment to convenience and safety for area drivers.” Dinah Martinez, Houston TranStar
  • 13. “SOme of the cameras will show still pictures and update them often, while others will show live video ... But all have the potential to inform, inspire and enrage” Joseph Menn, LA Times
  • 14. Easy Partnership
    • A new advertising revenue opportunity (local and national market).
      • Highly measurable campaign with click-through rates
      • Attracts the highly elusive male 18-34 demographic
      • Appeals to affluent consumer
      • Increases opportunity for cross-selling among platforms (print, web, mobile, sponsorships, etc.)
    • Naming rights to the Mobileyes application
    • Ongoing branding opportunities (logo/image) on all users’ mobile devices in the metro area (your brand appears each time the application is used).
    U.S. mobile ad market will grow from $33.2 million to $1.4 billion in 2012, a compound annual growth rate of 112 percent. (Kelsey Group, 2008)
  • 15. Easy Partnership
    • Further branding and marketing opportunities based on local market contests and other promotional activities developed by Mobileyes in cooperation with your company.
    • Publicity throughout the region as we work together to promote the application at launch and beyond.
    • Consumer appreciation
      • Free service (though carrier data fees do apply)
      • Easy to use interface
      • Favorite camera locations can be stored under each number key on the cell phone
  • 16. tech talk
  • 17. Fast and easy
    • Call a dedicated number (877-880-ROAD) or go to a dedicated website (webs880.com) where the user is asked to enter their cell number.
    • A text message will be sent to the mobile device.
      • Branded welcome screen
      • Advertiser’s screen
      • Real-time traffic camera
  • 18. Smart Interface
  • 19. Welcome Screen
    • The welcome screen is displayed one time per session as the application pulls the traffic camera locations menu.
  • 20. Camera Location Menu
    • Users can customize & save their camera locations to fit their specific needs for convenience.
    • Users are able to view multiple camera locations without having to restart a new session each time.
    • DOT attribution is included on this page, which guarantees every user will be exposed to the agency providing access to the cameras.
  • 21. Live Traffic Camera View
    • The live traffic camera view delivers live, real-time video images of local traffic conditions.
    • Users are able to view multiple camera locations without having to restart a new session each time.
  • 22. A Traffic Application that Delivers Consumer Attention LET’S GET STARTED
  • 23.