This document summarizes a presentation about captioning basics, benefits, accessibility laws, captioning services and tools. The presentation covers terminology like captions vs transcripts, closed vs open captions. It discusses the benefits of captions for accessibility, comprehension, flexibility and SEO. US laws requiring captions for accessibility are mentioned. Standards for caption quality from the FCC are outlined. Information is provided about 3Play Media, a company that offers captioning, transcription and translation services, including their goals, accuracy processes, flexible options and customer support.

1. Quick Start to Captioning
February 5, 2015 at 2:00pm ET
Lily Bond
Marketing Manager
3Play Media
lily@3playmedia.com
www.3playmedia.com
twitter: @3playmedia
 Type questions in the window during the
presentation
 This presentation is being recorded and will be
available for replay

2. Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws
‣ Captioning services & tools
‣ Q&A

3. What Are Captions?
3
Text that has been time-synchronized with the media

4. What Are Captions?
Captions convey all spoken content and sound effects

5. What Are Captions?
5
Originated in the early 1980s for broadcast TV

6. Terminology
6
‣ Captions vs. Transcript

7. Terminology
7
‣ Captions vs. Transcript
‣ Captions vs. Subtitles

8. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions

9. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time

10. Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC
Example

11. How to Associate Captions with
Video
‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)

12. Benefits
‣ Accessibility for hard of hearing
48 Million
Americans with hearing loss

13. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
80%Of people who use captions
don’t have hearing disability

14. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience

15. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%
Increase in views
from captions

16. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%
Students who use
transcripts for study guides

17. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages

18. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law

19. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding

20. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix case: What is a “place of public accommodation”?
‣ Pending cases: Time Warner, FedEx

21. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix case: What is a “place of public accommodation”?
‣ Pending cases: Time Warner, FedEx
CVAA
‣ Covers Internet content that aired on TV
‣ Includes video clips
‣ Copyright owner bears responsibility

22. FCC Standards for Caption Quality
‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content

23. About 3Play Media
2
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA

24. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,000+ customers in higher education, government, corporate, & media

25. 3Play Media’s Goal: Simplify the
Process
Online Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Import Existing
Captions/Transcripts
Video Search Tools

26. Accuracy and Quality
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards

27. Flexible Upload + Turnaround

28. Platform Integrations
‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations

29. 50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions

30. Caption & Translation Editor

31. Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your
assets

32. Automated Transcript Alignment

33. Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for
captions
‣ Easy to set up
‣ Lots of customization options

34. Customer Support
“…There's really no other vendor that
compares in price, quality, or customer
service.”
- Matt Lewis, Georgia Tech
“…What's important is the customer
service you get, and 3Play just plain
rocks when it comes to helping out.”
- Josh Harder, University of Wisconsin

35. 335
Lily Bond
Marketing Manager
3Play Media
lily@3playmedia.com
Q&A Resources
Webinars, White Papers, How-To Guides, Videos:
http://www.3playmedia.com/how-it-works/overview/
Customer Testimonials:
http://www.3playmedia.com/customers/what-they-say/
Case Studies:
http://www.3playmedia.com/customers/case-studies/
Plans & Pricing:
http://www.3playmedia.com/plans-pricing