The document discusses the effectiveness of combining a main product (a James Blunt music video for the song "When I Find Love Again") with ancillary texts (an advertisement and CD digipak). It notes that the products were designed to have a consistent style through the use of colors, fonts, images and props like a leather jacket. This creates a recognizable brand identity. The products also effectively link to each other through references to the artist's name and conventions from his previous music videos. Together, the combination of these coordinated products promotes the song and creates a stronger brand than if they stood alone.

1. Question 2 - Declan Ryan
How effective is the combination of your main product and ancillary texts?
Brand identity - We have used conventions throughout our music video to create a
brand identity, an example of this is the use of bright colours and props such as a
leather jacket used to portray James Blunt’s image. We have also used a necklace
throughout the music video to help the audience recognise our brand identity and
emotions towards the audience. The layout of font and name of the album is in the
middle of the digipak that is the same as James Blunt’s previous albums.
Wen talking about design, we aimed to keep a continuous house style so we used
the same style images for the DigiPak and advert. To keep adding interest,
anticipation and progression we created many draft music videos. The inspiration for
our digipak concept was the genre of the song and the lyrics. The overall main idea
we had from the lyrics was ‘When I find love again’. This is why the main image is of
the artist alone and then there is another image of the artist finding a girl.
Our targeted age is a wide range, as everyone can understand the narrative concept
in our music video. Our music genre of pop rock would appeal to many different ages
and genders, this is because most of them can relate to the genre of music we are
portraying. Our more specific target audience would be someone who likes a love
story in a music video. This is because this type of song has emotional attachments
to it and this means many people can relate to both the song and our music video.
The main product would be the music video, the ancillary texts would be the advert
and the digipak. For these three products to become a successful brand they need to
link together. The audience needs to know in a split second that the advert is for
James Blunt’s new song ‘When I Find Love Again’. They need to link and to do this
we need the title to link with each other, the main way that all of our products link is
the name of the Artist ‘James Blunt’. Also, another link is the USP in the music video
and in ours is the leather jacket that James Blunt uses a lot in many of his videos and
this is a ‘followed’ prop and this will be obvious to the audience if they are fans of
James Blunt. This is a convention of James Blunt music videos and the leather jacket
also helps to create synergy between the three products by helping to link them and
create a brand. This means the combination of these products together combine to
create a greater force than if they were standing alone. Another way in which they
link is colour, all three of out products are linked by the similar colour scheme. The
main colours used on the ancillary texts are conventional love song colours such as
the dark reds and oranges with a sunset tone. The advert has a sunset photo
splashed across the front of it, the main colour is a deep winey red, with the headings
and sub headings black to contrast love with loneliness. Black being the secondary
colour with big black block writing. The music video was hard to get a primary colour
used throughout the video. However, we did think about the colours of our video and
how they link in to certain parts and scenes of the music video. The colours of the
ancillary texts create the basis and atmosphere for the music video.
https://prezi.com/y3l5_bfw5mjn/how-effective-is-the-combination-of-your-main-product-and-
ancillary-texts/