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How can a company build and manage its product mix & product lines ?

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Manisha Shrivastava

Importance of product mix & product lines.

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How can a company build and manage its product mix & product lines ?
EACH PRODUCT IS RELATEDTO OTHER PRODUCTTO ENSURETHAT A FIRM IS OFFERING & MARKETING OPTIMAL SET OF PRODUCTS.
PRODUCT SYSTEM
PRODUCT MIX
MICHELIN HAS 3 PRODUCT LINES, i) TYRES ii) MAPS iii) RESTAURANT RATING SERVICES
Company’s product mix consists of, i) Width ii) Length iii)Depth iv)Consistency
TO BUILD & MANAGE PRODUCT LINES…
“PLA”- PRODUCT LINE ANALYSIS
I. SALES AND PROFITS
II. MARKETING PROFILE
PLA PRODUCT MIX PRICING PRODUCT LINE LENGTH
PROF. SAMEER MATHUR Indian Institute Of Management, Professor in Marketing www.IIMInternship.com Created By; SIDHANT PATI NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA As an intern, under the guidance of,

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How can a company build and manage its product mix & product lines ?