2. 1930
• In the early 1930’s, the first music video series
was released.
• Spooney Melodies was a series of live action
musical shorts produced by Warner Brothers
aimed to showcase popular tunes of the day.
Each of these were around six minutes long.
3. 1960
• In the 1960’s, the purpose of the artist making a
music video was to fill in if the band wasn’t
available to perform live.
• Many of the most popular music videos were by
rock bands such as The Animals, The Beatles,
The Kinks and The Masters Apprentices.
4. 1960/70’s
• In 1964, ‘Top of the Pops’ was launched.
• This meant that the demand for artists to create
their own music videos increased and also
became a platform for up and coming artists to
showcase their songs by creating interesting and
unique music videos, therefore expanding their
fanbase.
5. 1980
• In the mid 1980’s, MTV started. It’s purpose was
to be able to play music videos 24 hours a day, 7
days a week.
• Having a television channel solely interested in
music increased the amount of people watching
the videos, and MTV became extremely popular.
6. 2000
• In the 21st century, music videos started to break
out of stereotypes and explored themes that
made them unique, this sometimes caused
criticism because of the sexual themes, as seen
in Robbie Williams’ video for ‘Rock DJ’
• Technology was developed allowing editing and
effects to improve , making the visual effects of
the video much more appealing and unique.
7. 2005
• In February 2005, Youtube was launched. It
enabled people to access their chosen music
videos quickly and easily.
• This also enabled artists to see how many hits
their music video was getting and the comments
fans were leaving. This creates a stronger link
between artist and consumer.
