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Zuberance: Brand Advocacy Stats

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Twitter: @Zuberance Event hashtag: #ZubeBAS
On average, about 40% of customers are Brand Advocates. (They recommend brands and products to others without being paid to do so.) -Zuberance
There are 50 million Brand Advocates in the US and over 1 billion Brand Advocates worldwide. -Zuberance
On average, North American consumers recommend 5 brands. -GFK Roper, Global Word of Mouth, 2006; Zuberance
The average American consumer discusses brands 56 times per week. 62% of these conversations are positive. -Keller Fay Group, 2006
There are 500 billion Word of Mouth impressions each year in the US on the social web. -Forrester Research Inc, Peer Influence Analysis, 2010
Twitter: @Zuberance Event hashtag: #ZubeBAS
94% of consumers trust Word of Mouth; 14% trust ads. -Forrester Research Inc, Intelliseek, 2006
The ROI of Word of Mouth marketing is 10:1. For each dollar marketers invest in WOM marketing, they get $10 back in qualified leads and sales. -Zuberance, The ROI of Energizing Brand Advocates, 2010
Each time a Brand Advocate recommends  a brand, he/she reaches 150 people on the social web. -Forrester Research Inc, Peer Influence Analysis, 2010
Brand Advocates are 5X more valuable than average customers  because they spend more and recommend more than average customers. -Zuberance, What’s a Brand Advocate Worth, 2010
Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies. -McKinsey, The consumer decision journey, 2009

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Zuberance: Brand Advocacy Stats

  • 1. Twitter: @Zuberance Event hashtag: #ZubeBAS
  • 2. On average, about 40% of customers are Brand Advocates. (They recommend brands and products to others without being paid to do so.) -Zuberance
  • 3. There are 50 million Brand Advocates in the US and over 1 billion Brand Advocates worldwide. -Zuberance
  • 4. On average, North American consumers recommend 5 brands. -GFK Roper, Global Word of Mouth, 2006; Zuberance
  • 5. The average American consumer discusses brands 56 times per week. 62% of these conversations are positive. -Keller Fay Group, 2006
  • 6. There are 500 billion Word of Mouth impressions each year in the US on the social web. -Forrester Research Inc, Peer Influence Analysis, 2010
  • 7. Twitter: @Zuberance Event hashtag: #ZubeBAS
  • 8. 94% of consumers trust Word of Mouth; 14% trust ads. -Forrester Research Inc, Intelliseek, 2006
  • 9. The ROI of Word of Mouth marketing is 10:1. For each dollar marketers invest in WOM marketing, they get $10 back in qualified leads and sales. -Zuberance, The ROI of Energizing Brand Advocates, 2010
  • 10. Each time a Brand Advocate recommends  a brand, he/she reaches 150 people on the social web. -Forrester Research Inc, Peer Influence Analysis, 2010
  • 11. Brand Advocates are 5X more valuable than average customers  because they spend more and recommend more than average customers. -Zuberance, What’s a Brand Advocate Worth, 2010
  • 12. Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies. -McKinsey, The consumer decision journey, 2009