High quality visuals are crucially important tool to help your brand differentiate. The question is, how do you stand out among all the noise? Here are 8 tips to elevate your marketing with visual content. From storytelling to composition and optimisation, see how making some simple changes to your visual strategy can have a positive impact on your success.

1. The Digital Marketer’s Guide
to Effective Imagery

2. IN AN INCREASINGLY VISUAL WORLD,
IMAGERY MATTERS
FACEBOOK POSTS WITH
IMAGES OR VIDEO HAVE
80% STRONGER
ENGAGEMENT
CONTENT WITH
RELEVANT IMAGES GETS
94% MORE
VIEWS THAN WITHOUT
VIEWERS ARE
85% MORE
LIKELY TO PURCHASE AFTER
WATCHING A PRODUCT VIDEO93%
SAY THAT VISUAL IMAGERY
IS THE DEFINING FACTOR IN
PURCHASING DECISIONS
90%
OF INFORMATION
TRANSMITTEDTO THE
BRAIN IS VISUAL

3. 8 tips for
choosing
powerful
brand
imagery
86481433 / GETTY IMAGES

4. #1 Tell a story

6. KEY TAKEAWAY
If your imagery meets the emotional needs of
your audience and helps them communicate
their opinions or beliefs succinctly, it’s more
likely that your content will be shared.

7. #2 Match your brand values

8. KEY TAKEAWAY
Your brand values should be present in your
visual content, just as they would in written
content – this will help you differentiate.

9. #3 Use meaningful
images

10. KEY TAKEAWAY
Select images that add weight
and value to your message –
users will ignore images that
are there just for decoration.

11. #4 Feature real
people, with real
emotions

12. DUSKO JOVIC / GETTY IMAGES
KEY TAKEAWAY
Visual content that features real
people in all our glorious diversity,
that reflects your audience, will hit
the sweet spot for emotional
connection.

13. #5 Let images breathe

14. KEY TAKEAWAY
Use ‘white space’ tacticallyto help your images
gain more traction on social media, as they’re
more likely to stand out amongst the ‘noise’.

15. #6 Size images
appropriately
Fabio Sabatini,134706470

16. KEY TAKEAWAY
Don’t waste all the time you’ve spent
looking for the perfect image for it to be
wasted by poor sizing - get your
dimensions right.

17. #7 Use colour strategically

18. KEY TAKEAWAY
When choosing colours, think
how that colour might be
perceived by your audience
considering the context it’s
presented in.

19. #8 Test what works for you

20. KEY TAKEAWAY
What works for you will depend on
your audience – test, test, test.

21. 1. Tell a story
2. Match your brand values
3. Use meaningful images
4. Feature real people, with real emotions
5. Let images breathe
6. Think about formats
7. Use colour strategically
8. Test what works for you

22. Thank you.
Contact: Svetlana.Zhukova@gettyimages.com