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1. How Search Engines Optimization Can
Increase Your Ranking
When a paying prospective customer is searching the Internet for your
products or services, you want to make sure your business comes up in the first
three pages. Otherwise, the likelihood of the customer finding you is slim to none.
The good news is that ranking high organically in the search engines is possible,
and it can place your business ahead of competition. You can optimize your
business either in house or through professionals. Besides Yahoo, Google and
Bing there are altogether 12 major search engines where you can list your site,
including Alta Vista, Meta Crawler, Business.com and more. There are also local
search engines, yellow pages and business directories that can bring potential
traffic to your online business. It is recommended to have complete and
professional listings in all these search engines. This can be difficult and time
consuming, so if you are a business that’s just starting out it pays to hire a
professional online service to set you up. There are two ways to advertise on
search engines: Search Engine Optimization and Search Engine Advertizing
(paid search). Successful online retailers employ both methods.
Search Engine Optimization or organically advertising your small business
is the preferred long term way to increase your search engine ranking. SEO can
be a difficult and time consuming. It is done by ensuring that your pages are
written in a way that search engines can easily recognize the content of your
website. Your website must include keywords that will be picked up by the search
engine. If these keywords are well written into the content of your website,
whenever someone searches for those keywords, your website will appear
higher in the listing than the competitors.
There are some tips to remember when using search engine optimization:
First, do some simple keyword search to see what words people are using
when looking for your company, products and services. Implement these words
in your website and paid advertizing, but remember not to overdo it. Overusing
keywords can cause you to be penalized and no longer be listed on search
engines.
Second, use relevant and specific keywords that are related to your
products or services. For instance, if you are a pizzeria in Woodland Hills, you
want to include Woodland Hills as one of your keywords so your local customers
can find you.
Third, keywords should go into content, titles, headers, URLs, and Meta
description tags to increase your visibility.

2. Fourth, create and update interesting and fresh content that has value for
the reader. Allow your customers to communicate their thoughts through blogs
and customer comment section.
As search engines mature, they use new techniques for finding relevant
and valuable content to present to their visitors. Many SEO companies spend a
tremendous amount of time and effort to follow search engine trends and can use
their expertise to help your website stay relevant and ahead of your competition.
As a site owner, you should know the basics of SEO and make sure your content
developers are creating content that will be indexed by search engines.
Ultimately it pays to hire a professional company to help direct your SEO efforts,
especially if you are competing with other companies in your space who are
using effective techniques.