2. Intertextuality
~ when a media text
makes reference to
another text that, on the
surface, appears to be
unique and distinct.
Example:
In fan fiction, authors enter the fictional worlds of
other authors and create their own stories. For
example, a Lord of the Rings fan fiction might tell
the story of minor characters or add new
characters to the world of Middle Earth.
Sometimes, fan fiction becomes extremely
successful in its own right – 50 Shades of Grey
was originally written as Twilight fan fiction.
3. Jolts
~ moments in a media text that are generated
by a broad comedy, a violent act, movement
within a frame, a loud noise, rapid editing, a
profanity or a sexually explicit representation,
all of which are calculated to engage an
audience's excitement.
Example:
4.
5. Marketing
~ the way in which a product or media text is sold
to a target audience, is a widely used term to
describe the communication between a company
and the consumer audience that aims to increase
the value of the company or its merchandise or, at
its simplest, raises the profile of the company and
its products in the public mind.
Example:
6.
7. Mass Media
~ refers to those media
that are designed to be
consumed by large
audiences through the
agencies of technology.
8. ~ the process of understanding and using the
mass media in an assertive and non-passive
way. This includes an informed and critical
understanding of the nature of the media, the
techniques used by them and the impact of
these techniques.
Media Literacy
9.
10. Medium
~ the singular form of
media, the term usually
describes individual
forms such as radio,
television, film, etc.
11. PRODUCTION VALUES
(film, performing arts) A
method, material, or
stagecraft skill used in the
production of a motion picture
or artistic performance; the
technical quality of such a
method, material, or skill.
13. PRODUCTION PLACEMENT
An advertising technique used by companies to subtly
promote their products through a non-traditional
advertising technique, usually through appearances in
film, television, or other media.
Product placements are often initiated through an
agreement between a product manufacturer and the
media company in which the media company receives
economic benefit. A company will often pay a fee to
have their product used, displayed, or significantly
featured in a movie or show.
17. - the quality of a media text by which it appears to
the natural rather than constructed. For example:
when an organization (corporate, government, etc.)
holds a meeting and the proceedings are open to
the public and the press, and the meeting is
publicized via one ot more of the following
methods, there is a less opportunity for the
organization to abuse the system of information
delivery in their own interest.
18.
19. - the process by which a media company acquire another
elsewhere in the production process. Is also the degree to
which a firm owns its upstream suppliers and its
downstream buyers. Contrary to horizontal integration
which is consolidation of many firms that handle the same
part of the production process, vertical integration typified
by one firm engage in different parts of production.
VERTICAL
INTEGRATION
