Comprehensive understanding of Strategy in Business Management.

1. Strategic Marketing- Concepts &
Practices
Presenter:
Muhammad Zeeshan Khattak

2. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
Topics for instance:
• Back Ground of the
Study
• History of the Company
• Mission vision goals
• Organization structure
• Current Strategy &
Tactics

3. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
2. External Analysis
2.1 Macro Analysis
PESTLE
2.2. Meso analysis
Distribution analysis
Branch analysis
Competitive analysis
Customer analysis
Porter 5 forces

4. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
2. External Analysis
2.Internal Analysis
- 7s Mckensey
- Value Chain
- BCG Portfolio

5. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
2. External Analysis
2. Internal Analysis
SWOT
-Opportunity
- Threats
- Strength
- Weaknesses

6. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
2. External Analysis
2. Internal Analysis
-Opportunity
- Threats
- Strength
- Weaknesses
4. Strategical Analysis
- SWOT Analysis, SWOT Matrix
- Portfolio Analysis
- Key issues
- Prognoses unchanged

7. Choosing Strategy
• Option 0: Continue this way Unchanged
• Option 1: Choice of Porter,, Ansoff, Blue Ocean, Strategic
Alliance
• Weigh your scores via SFA Matrix (Johnson & Scholes)

8. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
2. External Analysis
2. Internal Analysis
-Opportunity
- Threats
- Strength
- Weaknesses
4. Strategical Analysis
5. Stating the Marketing Strategy
- STP (segmenting, Target, Position)

9. Segmenting, Targeting, Positioning
• Segmentation
Geographical or Demographic etc
• Target
Niche, differentiated or concentrated Targeting
• Positioning

10. 1. Situation Analysis
- Mission, Vision, Goals
- Current Strategies
- Business Definition
2. External Analysis
2. Internal Analysis
-Opportunity
- Threats
- Strength
- Weaknesses
4. Strategical Analysis
5. Stating the Marketing Strategy
6. Implementation Plan