The document outlines the key steps in a business planning process map. It involves analyzing internal strengths and weaknesses as well as external opportunities and threats. Strategic options are then generated and evaluated using tools like market planning, operational planning, and financial modeling. The preferred strategic options are selected after risk analysis and consideration of key stakeholder power and influence.

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PROCESS MAP | [Document subtitle]
BUSINESS PLANNING PROCESS MAP
Vision, Mission and Goals
Analysis of the Firm Environmental Analysis
Industry & Competitor Analysis
Market & Customer Analysis
Strengths Opportunities
Weaknesses Threats
Generate Strategic Options
Market Planning Market Forecasting
Operational Plan
Model the Business
Evaluate and Select Strategy
Risk Analysis
Identify the relativepower and influenceof
key stakeholders
This may be an input into or an output
of the business planning process
The firm and the environment in which
it operates are analyzed
The industry value chain is defined and
the competitors identified and analyzed
The products, the portfolio and the
product life cycle are considered
The analytical phases populate the
classic SWOT matrix
A range of strategy formulation models
can be deployed to highlight options
The options are translated into a
provisional marketing plan and forecast
To generate financial plans the
operational plan is also developed
The marketing and operational plans
are combined in a financial model
Evaluation criteria are applied to each
option
The preferred options are subject to risk
analysis
Product & Portfolio Analysis
Stakeholder Analysis
StrategicMarketingOperational&Financial