This document discusses a S.W.O.T. analysis for the Washington Mystics WNBA team. It identifies the team's strengths as their championship-caliber coach and players like Elena Delle Donne, support from the Monumental Sports network, strong jersey sales, and a recently downsized arena. Weaknesses include an inability to consistently build their brand and potential injuries and free agents. Opportunities exist in the WNBA draft, DC sports culture, and partnerships with the NBA and WNBA. Threats include smaller market share as new teams join, low player salaries, and challenges increasing revenue sharing between players and owners.

1. S.W.O.T Analysis

2. What is it and its purpose?
S.W.O.T
Analysis
• It is a planning tool used by organizations
to determine the strengths weaknesses,
opportunities, and threats that exist in a
project or organization.
• The purpose is to identify an organization’s
strengths, minimize its weaknesses, maximize
opportunities, and eliminate threats.

3. Strengths
Monumental Sports Network
• Kristi Toliver is an assistant
coach for the Washington Wizards
• Other teams within network can help
to alleviate cost of operations for
the mystics as they continue to
grow.
Recently Downsized Arena
• The capacity is now smaller.
Merchandising
• Sold the most player
jerseys over the last two
years.

4. Championship
Caliber Team
What makes this so important?
• Coach: Mike Thibault (Winningest
coach in WNBA history, with
experience in the NBA and WNBA).
• Elena Delle Donne (Voted the
league’s most valuable player)

5. Weaknesses Unable to consistently build
their brand
• They couldn’t have a parade to
celebrate their championship
this year
Possible Pregnancy
• Players run the risk of
pregnancy throughout the
season, which would cause them
to miss time from the season.
Injuries
• Multiple players have had injuries over
the last year
Roster Contracts
• Seven players are free agents as of next
year.

6. Opportunities
WNBA Draft
• The federal govt. is
starting to regulate the
treatment/pay of college
athletes.
• If colleges become required
to pay players the WNBA and
NCAA may work to lower the
age for players to be able
to declare for draft
(currently 22).
DC Sports Culture
• DC has a rich history of
successful sports franchises.
With the recent success of the
Nationals and Capitals the fans
of DC sports teams are more
interested in sports currently.
• Third team to win at home for
Washington D.C.
Longer Seasons
• WNBA is considering lengthening
the schedule. As a result this
would increase the amount of
revenue the team can generate
during the regular season.

7. NBA and WNBA
Partnership
What does this mean for the
Mytsics?
• Both the NBA and WNBA are trying to
grow and expand their league.
• WNBA teams have recently been added
to NBA 2k20 video game
• Recently added expansion WNBA
franchises in Dallas and Las Vegas.

8. Threats
Market share
• As other teams join the league,
the Mystics run the risk of
losing fan interest to the other
teams.
Salary Cap
• League player salary Cap is set
currently around $115,000
• In the offseason players have to
play overseas continue to make
money.
• Only six out of thirteen
players are paid over $100,00
dollar salary
• Concerns of unequal pay
Revenue Sharing
• WNBA Players association
is currently pushing to
increase the revenue share
between players and owners
from 22% to 50%.
League Perception

9. Questions?
Thank You for listening!

10. References
• https://mystics.wnba.com/roster/
• https://www.spotrac.com/wnba/washington-mystics/cap/
• https://www.sbnation.com/nba/2019/1/2/18164926/kristi-toliver-wizards-salary-
mystics-wnba-salary-cap-gmib
• https://www.bulletsforever.com/mystics/2019/10/11/20910103/washington-mystics-
wnba-championship-parade
• https://www.forbes.com/sites/alanaglass/2018/09/26/the-wnbas-best-
fans/#50dec7f9192b
• https://www.youtube.com/watch?v=4n2njxjP9TU