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1. NBA Marketing Mock
Website
Danny Cowan, Week 4, 6/23/23

2. Home Page

3. NBA Media Rights Average Annual Value
AXIOS: NBA AIMING TO DOUBLE MEDIA
RIGHTS
Per Axios.com, the NBA is aiming to double the amount of revenue
they get from their media deal, from 2.7 billion dollars, to about 5
billion dollars per year.
Current Media Partners
NBA Finals Viewership by Year
SPORTSMEDIAWATCH:
2023 NBA PLAYOFFS
MOST WATCHED IN 5
YEARS
The 2023 NBA Playoffs
averaged 5.12 million viewers
across ABC, ESPN, TNT and
NBA TV — up 7% from last
year (4.77M) and the most-
watched postseason since
2018 (5.2M).

4. https://pbs.twimg.com/media/Fm7i9WZWIAEiJYF?format=jpg&name=360x360
INVESTOPEDIA:
NBA Merchandise accounts
for over a billion dollars
annually
Current Merchandise Partners
NBA Merchandise is a big deal. It allows fans
to express themselves and represent their
favorite teams and players. It’s also a big part
of our business. Not only do we make
revenue from current gear, but also our
“throwback” gear. NBA teams such as the
Magic, Jazz, and Raptors have iconic logos,
and fans are interested in purchasing products
with those logos.

5. Quick Facts about Advertising with the NBA
• According to Yahoo Sports, the 2022 NBA
Playoffs served up 35.1 billion ad
impressions.
• In 2017, the NBA introduced advertising on
jerseys, also called “patches”.
• In 2023, over 12 million viewers on average
watched the NBA Finals.
Is your company interested in advertising with the NBA? Contact us at corporate@nba.com
Some of NBA’s Official Sponsors
https://www.teamsnap.com/brands/wp-content/uploads/2019/07/nba-jerseys-1508344381.jpeg

6. NBA Teams by Twitter Followers
The NBA is the most popular pro basketball league
in the world. The NBA’s Twitter page alone has
over 40 million followers, more then the NFL, MLB,
and NHL. Our teams, like the Lakers, Warriors, and
Bulls, are widely known around the world, and are
synonymous with success. Players like Lebron
James, Kevin Durant, and Stephen Curry are not
only popular athletes, but popular figures in pop
culture.
20.7 Million
Subscribers
43.5 Million
Followers
Follow Us:
82 Million
Followers
20.1 Million
Followers
47.6 Million
Followers

7. Total Primetime Viewers During NBA Season
It’s no secret that cable subscriptions have been
declining in recent years. The NBA is looking into
expanding its content into streaming services. With
the NBA’s current media deal ending in 2025, it’s a
good time to investigate benefits and drawbacks
regarding these streaming services.
Potential New Streaming Partners:
Forbes: The way people access video
streaming, such as through video streaming
apps rose with revenue surpassing $72
billion in 2021.

8. Map of the World
NBA Commissioner:
NBA Expansion to
Mexico City “possible”.
Adds “There's no doubt we will be
looking seriously at Mexico City
over time.”
The NBA has 29 teams in the US,
and one in Canada. Although the
NBA mostly caters to North
America, over 90% of the
population of the world lives
outside of the US and Canada,
and that’s a lot of possible
revenue the NBA is missing out
on. The NBA has played games in
numerous countries and has
players in over 100 different
countries. Catering to the
international audience more
could net the NBA billions of
dollars, as well as millions of
more people watching.
ESPN:
The NBA has long strived
to grow the game outside
North America. It has
hosted over 200 events in
more than 20 countries.

9. References
• Baysinger, T. (2023, June 1). NBA’s TV deal talks complicated by media companies’ shrinking bottom lines. Axios. https://www.axios.com/pro/media-
deals/2023/06/01/nba-tv-rights-deal-disney-amazon-youtube
• Lewis, J. (2023, June 14). NBA Finals Low, but finale (and playoffs) hit high. Sports Media Watch. https://www.sportsmediawatch.com/2023/06/nba-finals-ratings-
nuggets-heat-most-watched-game-five-four-years/
• McFarlane, G. (2022, November 10). How the NBA makes money: The second-largest sport in the country. Investopedia.
https://www.investopedia.com/articles/personal-finance/071415/how-nba-makes-money.asp
• Crupi, A. (2022a, June 24). NBA TV partners this season booked $1.3 billion in AD revenue. Yahoo! Sports. https://sports.yahoo.com/nba-tv-partners-season-
booked-202626375.html#:~:text=NBA%20TV%20Partners%20This%20Season%20Booked%20%241.3%20Billion%20in%20Ad%20Revenue,-
Anthony%20Crupi&text=The%20TV%20ratings%20for%20the,as%20they’ve%20ever%20been.
• Lewis, J. (2023a, April 14). NBA ratings deep-dive: Where does the league stand?. Sports Media Watch. https://www.sportsmediawatch.com/2023/04/nba-ratings-
viewership-past-30-years-analysis-where-league-stands/
• Durrani, A. (2023, June 14). The average American spends over 13 hours a day using digital media-here’s what they’re streaming. Forbes.
https://www.forbes.com/home-improvement/internet/streaming-stats/
• https://www.basketball-reference.com/?utm_source=bbr&utm_medium=sr_xsite&utm_campaign=2023_01_srnav
• Walsh, E. (2022, December 18). Adam Silver says NBA adding expansion team in Mexico is “definitely possible.” Bleacher Report.
https://bleacherreport.com/articles/10059000-adam-silver-says-nba-adding-expansion-team-in-mexico-is-definitely-possible
• O’Halloran, C. (2023, January 18). The NBA’s long and winding road back to Paris. ESPN. https://www.espn.com/nba/story/_/id/35474168/the-nbas-long-winding-road-back-paris