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Analysis and Evaluation of
Birmingham City Football
Club
By Sadat Faruque
Introduction
• Formed in 1875 as Small Heath Alliance.
• In 1943 was finally named Birmingham City F.C.
• St Andrew's has been their home ground since
1906.
• Fans are known as Bluenoses.
• Birmingham was the first English club side to take
part in European competition.
• July 2007, Hong Kong-based businessman Carson
Yeung.
• Core Values of BCFC are contained
in the four following principles:
* Commitment
* Quality
* Excellence in all they do
* Development of staff and young people
The English Football
League System
• Premier League
 league 1, 20 teams
• Football League Championship
 league 2, 24 teams
• Football League One
 league 3, 24 teams
• Football League Two
 league 4, 24 teams
Birmingham City Player’s
Income
• Players earn between £ 100,000 and £ 500,000 per
year.
• Squad size approximately 40 players
• Annual payments to players approximately
£ 10 million per year
The Birmingham City
Football Team
• Total Value of the Birmingham City team is
estimated to be ?
£ 17.25 million
• The Value of Birmingham City FC is estimated to
be
£ 40 million
Football Clubs Revenue
Market Value of each players
Attendance at games –
Birmingham City FC 2012/13
• Lowest - 13,532
• Highest - 19,630
• Average - 16,702
• Total for the season (23 games) 384,163
Attendance at games –
Manchester United 2012/2013
• Lowest - 75,142
• Highest - 75,752
• Average - 75,539
• Total for the season (19 games) 1,435,243
Ways of generating revenue
• Organizing special treatment for audience.
• Giving game tickets instead of cash for getting
work done.
• This means that families can come down to St.
Andrew’s from just £7.24 per person per match
with the new season ticket pricing.
• An adult and an under 10 can come to St.
Andrew’s, with a season ticket, from just £7.24
each per game.
St. Andrew's stadium tours
• Non Season Ticket Holders
Adult: £12.00
U16s/Seniors: £6.00
Season Ticket Holders
Adults: £10.00
U16s/Seniors: £4.00
Conferences
• Day delegate packages start from as little as £24.95
per head inc VAT, which includes everything they
need from refreshments and lunch to room hire
and equipment.
With a variety of packages available from just
£19.95 per person there is everything you need
for Christmas 2013.
Christmas parties at St. Andrew’s - December 2013
Weddings at St. Andrew's
• Packages start from £28.95 inc VAT per head.
• Day at St. Andrew’s for just £3,500. This package
includes a civil ceremony in one of the exquisite
suites followed by a wedding breakfast for 60
people and an evening reception for 120.
Birmingham City FC
COMMUNITY TRUST
• Prices: 4-6 Yr Olds - £20 (whole week) / £8 (per
day) 7-15 Yr Olds - £40 (whole week) / £15
(per day) Half price for any 7-15 year old
siblings on a full payment for a week's
placement.
Online Shopping
SWOT
Strengths
• Club Loyalty
• Attachment with
the community
Weaknesses
• Out- Dated
Infrastructure.
• Insufficient Parking
Facility.
Opportunities Threats
• Possible new
owner.
• Existing Debt
Thank you

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Analysis and Evaluation of Birmingham City Football Club

  • 1. Analysis and Evaluation of Birmingham City Football Club By Sadat Faruque
  • 2.
  • 3. Introduction • Formed in 1875 as Small Heath Alliance. • In 1943 was finally named Birmingham City F.C. • St Andrew's has been their home ground since 1906. • Fans are known as Bluenoses. • Birmingham was the first English club side to take part in European competition. • July 2007, Hong Kong-based businessman Carson Yeung.
  • 4. • Core Values of BCFC are contained in the four following principles: * Commitment * Quality * Excellence in all they do * Development of staff and young people
  • 5. The English Football League System • Premier League  league 1, 20 teams • Football League Championship  league 2, 24 teams • Football League One  league 3, 24 teams • Football League Two  league 4, 24 teams
  • 6. Birmingham City Player’s Income • Players earn between £ 100,000 and £ 500,000 per year. • Squad size approximately 40 players • Annual payments to players approximately £ 10 million per year
  • 7. The Birmingham City Football Team • Total Value of the Birmingham City team is estimated to be ? £ 17.25 million • The Value of Birmingham City FC is estimated to be £ 40 million
  • 9. Market Value of each players
  • 10. Attendance at games – Birmingham City FC 2012/13 • Lowest - 13,532 • Highest - 19,630 • Average - 16,702 • Total for the season (23 games) 384,163
  • 11. Attendance at games – Manchester United 2012/2013 • Lowest - 75,142 • Highest - 75,752 • Average - 75,539 • Total for the season (19 games) 1,435,243
  • 12. Ways of generating revenue • Organizing special treatment for audience. • Giving game tickets instead of cash for getting work done.
  • 13. • This means that families can come down to St. Andrew’s from just £7.24 per person per match with the new season ticket pricing. • An adult and an under 10 can come to St. Andrew’s, with a season ticket, from just £7.24 each per game.
  • 14.
  • 15. St. Andrew's stadium tours • Non Season Ticket Holders Adult: £12.00 U16s/Seniors: £6.00 Season Ticket Holders Adults: £10.00 U16s/Seniors: £4.00
  • 16. Conferences • Day delegate packages start from as little as £24.95 per head inc VAT, which includes everything they need from refreshments and lunch to room hire and equipment.
  • 17. With a variety of packages available from just £19.95 per person there is everything you need for Christmas 2013. Christmas parties at St. Andrew’s - December 2013
  • 18. Weddings at St. Andrew's • Packages start from £28.95 inc VAT per head. • Day at St. Andrew’s for just £3,500. This package includes a civil ceremony in one of the exquisite suites followed by a wedding breakfast for 60 people and an evening reception for 120.
  • 19. Birmingham City FC COMMUNITY TRUST • Prices: 4-6 Yr Olds - £20 (whole week) / £8 (per day) 7-15 Yr Olds - £40 (whole week) / £15 (per day) Half price for any 7-15 year old siblings on a full payment for a week's placement.
  • 21.
  • 22. SWOT Strengths • Club Loyalty • Attachment with the community Weaknesses • Out- Dated Infrastructure. • Insufficient Parking Facility. Opportunities Threats • Possible new owner. • Existing Debt