“Comparative Aesthetics:-The Indian and Western context”. Aesthetics, is the philosophical study of beauty and taste. Any systematic comparative study of the western and Indian aesthetics begins from Aristotle’s Poetics and Bharata’s (200 BCE-200CE) Natyasastra

1. Name:- Zankhana .M.MatholiyaName:- Zankhana .M.Matholiya
Class :- M.A. Sem-2Class :- M.A. Sem-2
Roll.No:-36Roll.No:-36
Paper No.-7:- The Literary Theory and criticism-2Paper No.-7:- The Literary Theory and criticism-2
Topic:- “Topic:- “Comparative Aesthetics:-The Indian andComparative Aesthetics:-The Indian and
Western context”.Western context”.
Enrollment No:- 2069108420180036Enrollment No:- 2069108420180036
Email ID :- zankhanamatholiya96@gmail.comEmail ID :- zankhanamatholiya96@gmail.com
Batch :- 2017-2019Batch :- 2017-2019
Submitted:- Smt.S.B.Gardi Department of EnglishSubmitted:- Smt.S.B.Gardi Department of English
Bhavnagar University,Bhavnagar University,

2. What is Aesthetics ?
• Aesthetics, is the philosophical study of beauty
and taste.
• Also refers to the philosophy of art concerned
with the nature of art and the concepts which
help interpret and evaluate individual works of
art
• As a philosophy, aesthetics refers to the study
of sensory principles in other words judgment
or evaluation by the senses .

3. Comparative Aesthetics
• A branch of philosophy which indulges into
comparing aesthetic concepts, principles and
practices in diverse cultural settings
• It discusses the manner in which the idea of
aesthetics and beauty are perceived and
conceived in different cultures around the world
and how they influence peoples attitude
towards refinement of expression.
• It’s a kind of critical attitude towards
appreciating the esoteric and intrinsic nature of
art beyond the psychological and cultural
conditioning of mind.

4. • Any systematic comparative study of the
western and Indian aesthetics begins from
Aristotle’s Poetics and Bharata’s (200 BCE-
200CE) Natyasastra
• Poetics is imminent to understand the western
concept of dramatic theory practice and
aesthetics.
• Obsession of European scholars with the
Greek perspective of aesthetics has rendered
them oblivious of other traditions.

5. Aesthetics:-The WesternAesthetics:-The Western
• Aristotle (384-322 BC) tried to defended art
and aesthetics in Poetics.
• He contrariwise felt that arts, or at least poetry,
depict universal truths in more palpable forms,
unlike for example, history, which concerns
only with particular facts.
-(Aristotle, Poetics, Chapter-
9)
• The arts can also be important to the
development of morality by revealing important
moral truths;

6. Aesthetics:-The IndianAesthetics:-The Indian
• According to Alamkar Sastra artistic beauty
cannot exist unless the heart of a man of good
taste is moved to delight by the fascination of
its expression
• Indian aesthetic tradition is rooted the doctrines
of Bharata s Natyasastra‟
• Besides its numerous offspring it is primarily
celebrated for its concept of Rasa and Bhavas.

7. Similarly.
• To appreciate Indian contemplation on aesthetics
Bharata and Natyasastra is still pivotal.
• In other words, what Aristotle is to the Greek and
western tradition of aesthetics, Bharata is to the Indian
tradition
• The highest finding of Aristotle in Poetics is his
doctrine of catharsis while for Bharata the essence of
aesthetics lies in Rasa and Bhava

8. • Knowledge of art can be used for good
and bad purpose so contemporary
aesthetics includes questions about
whether and how art and knowledge of art
can be used to achieve the best possible
ends.

9. Examples of aesthetics ..
• Visual aesthetics…

10. Kinesthetic...perception of one’s
body movement

11. Aesthetics in Art..

12. Aesthetics in Digital art

13. Aesthetics in Marketing

14. Aesthetics in Music…

15. Aesthetics in Gastronomy…

16. Aesthetics in Technology…

17. conclusion
• Aesthetics deals with the notion of beauty and taste
• Shapes aesthetic judgment, attitude, understanding
and emotion
• Aesthetics manifests in several genres : poetry, music,
drama, painting, design, architecture among others
• The manner of evoking pleasure has been discussed
in various treaties of aesthetics.
• Appreciation and expression of aesthetics are
determined both psychologically and culturally
• The nature of aesthetics is not universal, it’s particular
thus an ‘emic category’ in sociological terminology