Here is an complete overview for how information technology is emerging to meet next generation business challenges. I tried to cover the presentation with respect to Social Media, Mobility, Analytics, Cloud (SMAC)

1. by Yuvaraj
Ilangovan
Consumer / Corporate
Technology - Next
Generation Trends

2. Agenda
 Overview about Technology Trends shift
 Corporate IT waves / generations
 Advanced technologies for future market – SMAC
 Large enterprises evidence for SMAC implementation
 Social Media – How it can be useful for Enterprises
 Overview of Mobile Commerce (M-Commerce)
 Internet / Web of Everything
 Conclusion
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3. Overview about Technology Trends shift
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4. Corporate IT waves / generations
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5. Advanced technologies for future market – SMAC (Scenarios)
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6. Advanced technologies for future market – SMAC (Scenarios)
 Banking
 Healthcare
 Insurance
 Automobile
 Retail
 Media & News
 Manufacturing
 Tech savvy firms
 and so on…
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7. Advanced technologies for future market - SMAC
• Advantages of SMAC Technologies
 Assaulting the legacy corporate model of co-location
of information and people
 Communication costs are completely reduced
 Consumers / Employees can work together,
with efficiency from anywhere in the world
 Reduced technology, infrastructure costs (like
licensing, operating expenses, etc.,)
 Delivers agility and scalability based on
business growth and requirements
 Of course, consumers / employees satisfaction
due to work from anywhere model
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8. Large enterprises evidence for SMAC implementation
Google Apps /
Office 365 – Separation of human and information
SKYPE – Free communications, forget about distance
Facebook – virtualization of human associations /
connections
LinkedIn – Virtualization of professional connections
Amazon – Steering towards customer experience
NetFlix– Subscription based digital distribution
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9. Social Media – How it can be useful for Enterprises
Company
Branding
Hiring &
Recruitment
Aspects
Collaboration
among employees
(listening & mentoring)
Personal
Development
& Mentoring
Easy mode of
communication &
fast distribution
Social
Networking
Employees
recognition and
Engagement
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10. Social Media – Industry Leading Enterprise Networks
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• List of Social Media Network Applications
Tibbr – TIBCO
JIVE
Yammer – Microsoft
SocialCast – VMWare
Convo
Kaltura
Chatteer – Salesforce
Zyncro
SocialText
Connections - IBM

11. Social Media – Usual factors for evaluation & implementation
Better Search capabilities
Personal details management
Social Networking functionality
Project Management Support
Enterprise Communication
management
Collaboration and Knowledge
Management capabilities
Security aspects
Customization options
Interoperability aspects
Support and Cost
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Types of Analytics
 BI reporting
retrieve, analyze and report data
that have been previously stored from
some data storage
 Descriptive Analysis
It looks at data and information to
describe the current business situation
in a way that trends, patterns and
exceptions become apparent. This
takes the form of reports, dashboards,
MIS, etc.
 Predictive Analysis
Data modeling and forecasting are
used to determine future possibilities
 Optimization
This is a process of making something
better like SEO, site, ad, contact,
channel, marketing, etc., optimizations

13. Web Analytics - How it can be useful for Enterprises
• Why Analytics?
 Collect / Analyze user activity & their
behaviors for your website
 Planning your market strategies / trends
 Understand your “Search Engine
Optimization” needs
 To enhance your web site design
 Track online marketing, advertising
issues
 Understand the traffic fluctuations and
related optimization requirements
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14. Web Analytics – Industry Leading Frameworks
Paid Tools Hosted (SaaS) Free Tools
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 Splunk
 Urchin
 Unica NetInsight
 Surfstats
 Mint
 Sawmill
 Teafleaf
 Google Analytics
 SiteCatalyst
 WebTrends
 Yahoo Analytics
 Woopra
 Analyzer
 ClickTale
 Analog
 AWStats
 CrawlTrack
 OpenWebAnalytics
 Piwik
 W3Perl
 Webalizer

15. Web Analytics – Some of the factors to choose right framework
 Default reporting features (General, Visitor Attributions, Traffic Analysis)
 Data Export
 Heat / Scroll / Click Maps
 Funnel Analysis
 Offline Events
 AB & MVT
 Visitor Usage Reports
 Real User Monitoring
 Voice of Customer
 Behavioral Targeting
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16. Cloud – A game changing technology
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17. PUBLIC - A hosting service model to
the general public and the storage
and applications are accessible by
anyone who is intended to
PRIVATE – Infrastructure and access
dedicated to a specific organization
for security and confidentiality
requirements
HYBRID - Composition of two or
more clouds (private, community or
public) that remain unique entities
but are bound together offering the
advantages of multiple deployment
models
COMMUNITY – These clouds are a
hybrid form of private clouds built
and operated specifically for a
targeted group. These communities
have similar cloud requirements and
their ultimate goal is to work
together
Types of Cloud Model
HYBRID COMMUNITY
HYBRID HYBRID
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18. • PaaS
Cloud – Service Models
• IaaS
• SaaS
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Infrastructure as a
Service (IaaS) – Virtual
Machines, Servers,
Storage, Load Balancers,
Network administration,
etc.,
Platform as a Service
(PaaS) – Computing
platform like operating
system, programming
execution
environments,
database, development
tools, etc.,
Software as a Service (SaaS) – This model is referred as “on-demand
software” and that includes any applications or software
services like email, CRM, communication, games, apps, etc.,

19. Cloud – Industry leading service providers
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20. Overview of Mobile Commerce (M-Commerce)
• Per Gartner, mobile payment transaction sizes will grow
by 42% annually through 2016, to $617 billion worth of
transactions by 448 million users
• 67 million Japanese consumers already using “Osaifu
Keitai” (mobile wallet) during their day to day
transactions
It’s a new form of
money transaction
that is overriding
the need for cash
or credit / debit
cards
• Mobile Ticketing (For ex: IRCTC SMS)
• Mobile Money Transfer (mWallet)
• Content Purchase and Delivery (ring-tones, mobile games, etc.,)
• Information Services (news, stock quotes, sports scores, traffic
reports, etc.,)
• Mobile Banking (Account transactions, brokerage, etc.,)
• Mobile Browsing, Purchase
• Mobile marketing and advertisements (social media, viral
marketing, etc.,)
• Location based services (discounts, news, people tracking, etc.,)
M-Commerce
services and
applications:
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21.  Per future predictions, 50 Billion smart
devices will be connected in web by
2020
 Connect the unconnected
 Business to Customer (B2C)
 Business to Employee (B2E)
 Wearable Computing (Google Glass,
Apple’s iWatch, etc.,)
 Integration of many technologies like
RFID, WSN, VOIP, NFC, RSN, etc.,
Internet / Web of Everything
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22. Internet / Web of Everything
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23. THANK YOU !!!
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