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Why Kancolle became popular: text mining 2ch threads
1. Why and how Kancolle has got
the wide range of popularity?
Text-mining approach
Yuhsuke KOYAMA
Shibaura Institute of Technology
2.
3. Kantai Collection (Kancolle)
Free to play web browser game
Developed by DMM.com & Kadokawa Games
Player: teitoku(admiral) of Japanese imperial navy
Command the fleets to beat the enemies
All fleet members(ships) are called Kan-musu(艦娘)
Moe-anthropomorophised cute girls
One of the most active online games in Japan
Daily active user: half million
Started on April 23,2013
This presentation:
How had Kancolle become popular?
5. How getting popular at beginning?
2 core routes: BBS(2 channel) and twitter&pixiv
BBS: military fans and early players community
Average PC bowser game players are older than those
of other device players in Japan.
30’s and 40’s are majority
Their familiar online media is BBS: 2 channel
Many of them use 2 channel for 10 years or longer
Twitter: Eshi(絵師)=illustrators and fan community
Many of Kan-musu designers are posted their
illustrations to pixiv.net and twitter.
6. Kancolle threads in 2 channel BBS
2 channel(2ch) ni-channel
https://www.2ch.net/
Largest BBS in Japan
Admirals in 2 channel
shared the hints and tips of
game strategies
only chatted
Kancolle theread
20000 write-ins/day in peak
One of the most active
thread in 2 channel
7. Number of write-ins per day
in 2 channel Kancolle threads
Starting Period Maturity Period Declining Period
5 6 7 8 9 10 11 12 1 2
2013 2014
10000/day
Today’s
presentation
2ch officials
prohibited to
copy write-
ins to blogs
8. Text mining approach
Collect the logs of Kancolle threads in 2channel
Using web-crawling system
Analised them Using some text mining techniques
Using KHCoder free text-mining software
Developed by Higuchi lab, Ritsumeikan University
11. Popularity of Kan-musu
Rank is relatively stable.
However, share in total appearance of Kan-musu
names is not high.
Every Kan-musu has its own fans.
For Some Kan-musu…
It seems someone suddenly appeared in top 10 and
soon disappeared
She debut in the game this week.
special personality are created and granted by admirals
Akagi: heavy eating
Nagato: bullish but love to cute things
Player-created personality often has become trigger
that some Kan-musu become popular
12. Hirfindahl Hirschmann Index
0
50
100
150
200
250
300
350
400
2nd 6th 10th 14th 18th 22th 30th
𝐻𝐻𝐼 = Σ𝑠𝑖
2
si: (%) share of Kan-musu
i‘s name in all appeared
Kan-musu name in thread
Used to estimate the
degree of monopoly in
economics
Very alike to Japanese
idle groups
HHI of AKB48
elections(2013) is 277.18
Topics are decentralized
13. For what admirals pay?
co-occurred words with “Kakin(課金)”
Starting 2-3 weeks: to solve resource constraint for
continuing game play
materials(資材), fuels(燃料), bullets(弾薬)
During some event periods, Kakin was also co-occuerd
with “event(イベント)” or “materials(資源)”
“dock(ドック)” keeps high rank
It has permanent for playing game comfortably
After starting resource constraint periods are over,
admirals have no necessity to pay.
“furniture(家具)” No “pay to win” game design
But, low ranking …“fast repair medicine(バケツ)”
Heavy payers are called “米帝(U.S. imperialism)”
14. Very active fan activity
2272
1138
930
422
354
0 1000 2000
Toho project
Kancolle
idlemaster
BASARA
Fate
# Dojin Circles in Comiket
2013 winter
Kancolle fan activity is very
active
Comic market 2013 winter:
only 8 months after
released
Kancolle is the second largest
dojin genre in game area.
3rd in all areas
Kadokawa games allowed
Kancolle fans for dojin
movement
15. Summary
We analyzed why and how Kancolle has got the
wide range of popularity.
Through text mining of 2 channel threads
Very primitive analysis, but collect more than 100,000 threads
Kancolle boom is bottom-up movement.
Free to play, not competitive game
DAU is kept half million
Popularity to characters are widely distributed
It is very alike to Japanese Idle groups
Fan activity is very active
cosplay, doujinshi comics, anthology comics …
anime? What’s that?