1. The $8 billion iPod
Rob Reid
http://p.tl/ucc6

2. Key words
“Copyright Mathematics”
“the mathematics based on only the number”
“8 billion dollars in your pocket”
“copyright theft”

3. Copyright laws
• The copyright law
In USA: SOPA
In Europe: ACTA
In Japan: JASRAC
Very emotional problem !!!

4. Suppose
“Copyright Math ™”
has a great possibility

5. example
• Motion Picture Association in America
‘we lose 58 billion dollars in a year
by the copyright theft’

6. But Copyright mathematician analyze
Not focus on the total but the detail
The 58 billion dollars lose mean…
1:American corn industry
2:All fruit
3:wheat
4:cotton
5:tabacco
And so on… We can imagine so easy

7. Graph
It’s equal the dollars.

8. Other example
• Music revenues are down
by about 8 billion in a year
When Napster came up !!!!
(all the number is 58 billion dollars in a year)

9. Copyright mathematician analyze
Theater
TV
• PPV and satellite and Cable also are increase the
number.

10. What’s the rest of all number ?
It’s Ringtone Piracy

11. ＄ 150,000
＄ 150,000
→copyright damages in improvement act
in 1999
This number is not change in these days.
We have great inflation.

12. Most interest sentence
[The first MP3 player] was a big Christmas hit,
because what little hoodlum wouldn't want a
million and a half bucks-worth of stolen goods in
his pocket?”

13. Discussion Question
• What do you think about the copyright?
• Have ever use illegal download ?
Yes/Why you use that ?
No/do you think its bad culture ?
• Do you agree or disagree about the illegal
download ?