1. TheRevenueRoadmap-AreYouLost?

2. TheRevenueRoadmap-AreYouLost?
Neverhastheroadtorevenuebeenmoreclear...
RevenuePerformanceManagement(RPM)isallowing
businessestotransformtheirbottomline-from
ounderingto ourishing.

3. TheRevenueRoadmap-AreYouLost?
Revenue
RPMleadersachieve125%morerevenue
againsttheirplansthantheaveragecompany
And178%morethantheleastmature
businesses...
...sowhyareonly9%ofbusinessesimplementing
thisgame-changingapproach?

4. TheRevenueRoadmap-AreYouLost?
Thepressuretodeliverresultsprevailsandtheyareforcedto
stickwiththestatusquo.It'stheultimatecatch-22;RPMis
theanswertoastrongerpipelineandhealthierrevenue-but,
toimplementRPM,businessesneedastrongerpipelineand
healthierrevenue!
Thebottomlineisthat,well,businesses
havetothinkoftheirbottomline.
Whilstmanybusinessesknowthatthereisanother
way,notalotofsalesleadersormarketershavethe
timeorresourcetostepbackandassesstheirstrategy,
makingthechangesthatareoftennecessary.

5. TheRevenueRoadmap-AreYouLost?
Thesolution?ThinkofRPMasthe naldestinationand
takeonestepatatimetoreachit.
TheimplementationofeventhemostbasicRPMwillseeresults,soyou
needn'thavetowaituntilyouarefullyimmersedinitbeforeyouseeany
return.
Thisisacrucialpointwhenattemptingtogetbuy-infromtheboard;
ifyouhadtowait12monthstoseeanyreturn,wouldtheultimatedecision
makersbeaskeentogoahead?Thisneedn'tbeaconsiderationwithRPM;
eevenattheearlieststages,thisapproachislikelytohaveasignicantimpact.

6. TheRevenueRoadmap-AreYouLost?
ThetypicalpathtofullRevenuePerformance
Management:
Step1: ShiftfromTraditionalMarketingtowardsDemand
Generation
Step2: FullimmersioninDemandGeneration-mostlikely
withsomeinitialconsiderationofMarketing
Automation
Step3: MovingtowardsanIntegratedPipelineandMarketing
Automationimplementation
Step4: FullymanagedMarketingAutomationandRevenue
PerformanceManagement

7. TheRevenueRoadmap-AreYouLost?
RevenuePerformanceManagementisnotanapproachthat
canbeimplementedovernightsodon'ttrytorunbeforeyou
canwalk.Itisabigshiftinthewaymanybusinessesapproach
theirsalesandmarketingandshouldbetreatedwith
consideration.
Takeagoodlookatyourcurrentmarketing
mmaturity,automatewhatisalreadyinplaceandbuildthe
modeloutslowly.

8. TheRevenueRoadmap-AreYouLost?
AboutYourSalesTeamCloud
YourSalesTeamCloudisacutting-edgeleadand
demandgenerationagency,specialisingin
persona-basedcontentmarketingandautomation.
Forgetwhatyouknewaboutleadanddemand
generation.YSTCoffersanewbreedof
pay-by-performancemarketingthatworks.
We’dlovetohearyourfeedbackonTheRevenue
Roadmapandhowithashelpedyoutodriveforwardyour
marketingcampaignandleadgenerationactivity.
Ifyou’dlikemoreinformationonanyofourservicesor
wouldliketospeakwithoneofourteamonhowwe
couldhelpyourbusiness,pleasecontactususingthe
detailsdetailsontheright:
https://www.facebook.com/pages/Your-
Sales-Team-Cloud/211696235589197
http://www.linkedin.com/company/
your-sales-team-cloud
@ysalesteamcloud