The document discusses Revenue Performance Management (RPM) and how it can help businesses transform their bottom lines by achieving higher revenue against plans. However, only 9% of businesses implement RPM due to pressures to stick with the status quo. The document recommends that businesses take a gradual approach to implementing RPM by first shifting to demand generation and then integrating marketing automation over time, rather than trying to implement everything at once. It concludes by providing contact information for an agency that specializes in RPM strategies.

1. TheRevenueRoadmap-AreYouLost?

2. TheRevenueRoadmap-AreYouLost?
Neverhastheroadtorevenuebeenmoreclear...
RevenuePerformanceManagement(RPM)isallowing
businessestotransformtheirbottomline-from
ounderingto ourishing.

3. TheRevenueRoadmap-AreYouLost?
Revenue
RPMleadersachieve125%morerevenue
againsttheirplansthantheaveragecompany
And178%morethantheleastmature
businesses...
...sowhyareonly9%ofbusinessesimplementing
thisgame-changingapproach?

4. TheRevenueRoadmap-AreYouLost?
Thepressuretodeliverresultsprevailsandtheyareforcedto
stickwiththestatusquo.It'stheultimatecatch-22;RPMis
theanswertoastrongerpipelineandhealthierrevenue-but,
toimplementRPM,businessesneedastrongerpipelineand
healthierrevenue!
Thebottomlineisthat,well,businesses
havetothinkoftheirbottomline.
Whilstmanybusinessesknowthatthereisanother
way,notalotofsalesleadersormarketershavethe
timeorresourcetostepbackandassesstheirstrategy,
makingthechangesthatareoftennecessary.

5. TheRevenueRoadmap-AreYouLost?
Thesolution?ThinkofRPMasthe naldestinationand
takeonestepatatimetoreachit.
TheimplementationofeventhemostbasicRPMwillseeresults,soyou
needn'thavetowaituntilyouarefullyimmersedinitbeforeyouseeany
return.
Thisisacrucialpointwhenattemptingtogetbuy-infromtheboard;
ifyouhadtowait12monthstoseeanyreturn,wouldtheultimatedecision
makersbeaskeentogoahead?Thisneedn'tbeaconsiderationwithRPM;
eevenattheearlieststages,thisapproachislikelytohaveasignicantimpact.

6. TheRevenueRoadmap-AreYouLost?
ThetypicalpathtofullRevenuePerformance
Management:
Step1: ShiftfromTraditionalMarketingtowardsDemand
Generation
Step2: FullimmersioninDemandGeneration-mostlikely
withsomeinitialconsiderationofMarketing
Automation
Step3: MovingtowardsanIntegratedPipelineandMarketing
Automationimplementation
Step4: FullymanagedMarketingAutomationandRevenue
PerformanceManagement

7. TheRevenueRoadmap-AreYouLost?
RevenuePerformanceManagementisnotanapproachthat
canbeimplementedovernightsodon'ttrytorunbeforeyou
canwalk.Itisabigshiftinthewaymanybusinessesapproach
theirsalesandmarketingandshouldbetreatedwith
consideration.
Takeagoodlookatyourcurrentmarketing
mmaturity,automatewhatisalreadyinplaceandbuildthe
modeloutslowly.

8. TheRevenueRoadmap-AreYouLost?
AboutYourSalesTeamCloud
YourSalesTeamCloudisacutting-edgeleadand
demandgenerationagency,specialisingin
persona-basedcontentmarketingandautomation.
Forgetwhatyouknewaboutleadanddemand
generation.YSTCoffersanewbreedof
pay-by-performancemarketingthatworks.
We’dlovetohearyourfeedbackonTheRevenue
Roadmapandhowithashelpedyoutodriveforwardyour
marketingcampaignandleadgenerationactivity.
Ifyou’dlikemoreinformationonanyofourservicesor
wouldliketospeakwithoneofourteamonhowwe
couldhelpyourbusiness,pleasecontactususingthe
detailsdetailsontheright:
https://www.facebook.com/pages/Your-
Sales-Team-Cloud/211696235589197
http://www.linkedin.com/company/
your-sales-team-cloud
@ysalesteamcloud