1. £250 million saving
through buy-in of
employee engagement
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www.yourlandscape.co.uk
Zurich wanted to improve the quality of its underwriting and
bring together employees as a result of increasing competitive
pressure and as part of a wider initiative to develop service
levels. To create enthusiasm at the initiative launch, we gave all
employees a specially designed carton full of popcorn branded
‘CUE – Creating Underwriting Excellence’, supported by a range
of material including a clapperboard, PowerPoint templates,
folders, binders, dividers and powerful posters, using a movie
theme. The campaign was well received and the strong visual
platform created a longevity for subsequent core activities.
