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Programmatic Media Buying Myths & Truths
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Programmatic Media Buying Myths & Truths
1.
+/- 3.862.214.284.224
2.
2017 > $
177 miljard
3.
"" MEDIA BUYING
2.0 PROGRAMMATIC ADSERVING 2.0
4.
5.
6.
7.
DATA-DRIVEN FUTURE
8.
CONSOLIDATIE
9.
10.
MYTHS & TRUTHS
11.
1. ‘Programmatic is
goedkoop’
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