Multi-channel and multi-device behavior now dictates that a business must deliver digital experiences that match every possible user context.

1. Adaptive Web Design vs Responsive Web Design
Which one is right for you?

2. Multi-channel and multi-device behavior
now dictates that a business must deliver
digital experiences that match every
possible user context.

3. It's no longer viable to focus on platform optimization with a
siloed approach.

4. Research from Google has found that 90% of people
move between devices to accomplish a goal.

5. An experience that begins on mobile must be able to
transition onto desktop or tablet and back effortlessly.

6. Responsive Web Design
Works on the principle of flexibility.

7. Responsive Web Design allows web pages to correctly
format on any screen size.

8. Responsive Design can be effective but is difficult to do well.
Responsive Web Design apps must balance the rich functionality
associated with desktop usage with the ability to function less powerful
mobile devices.

9. Adaptive Web Design
Apps are able to detect information about the device requesting
the page.

10. This intelligence is used to define the app itself, sending
more, less, or different content depending on the
individual context.

11. For example, an application with a heavy background video will
exclude this asset from the lighter versions of the app that are sent
to mobile devices.

12. Adaptive Web Design is still uncharted waters. Its
sophisticated server-side configurations can make it
more costly and may require more resources.
When to use which?
With Responsive Web Design, apps can leverage
well-defined methods and frameworks and arrive at
their desired app experience more affordably and
quickly.

13. Yottaa predicts that more will choose Adaptive Web Design
in the coming months and years.

14. But, there are multiple avenues a business can take to win in an omni-
channel environment.
Users expect excellent performance and an engaging
experience regardless of the device they use.

15. "Adaptive Web Design & The Changing
Mobile Environment"
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experience?
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