1. ThisNike “Kobe 8 Shoes”wasfoundina Chinese NBA’s(National
Basketball Association) monthlymagazine.A Kobe 8shoesdisplay
behindthe professionalbasketball playerKobe Bryantwiththe big
and obviouswords“STRIKE , LIGHT , SPEED ” to attract the
audience whosee thisadvertisement.
Inmy opinion,thisadvertisementappliesfourpersuasionmethods.The firstone is credible
communicators. Inthisadvertisement, we cansee Kobe Bryantwhichisa NBA professional
basketball playerandalsoone of the top playerinNBA.So whenpeople lookatthisadvertisement
theywill straighttrustthe shoesanditsbrand because there wasa professionalbasketballplayer
wearingitto playeverymatchof game.The people whosee thisadvertisementwilltrustitalso
because Kobe Bryantcan wearthe shoesrun all overthe basketball court,that’smeanitqualityis
verygood.
Second, attractive communicationalsousedin thisadvertisement.Kobe Bryantasevery
basketball fansknowhe isareal huge star inNBA,so people will automaticallyattractedbythis
advertisementwhentheylookatit.By the way,people will alsogetattractedbythe logoof NIKE
inside thisadvertisementbecause NIKEisone of the mostfamousbrandof sportsequipment.
Next,is messagesthat do not appear to change attitude.The words“STRIKE,LIGHT, SPEED”
showthat it’snot directlyask youto buythisshoes.But itsindicate afteryouwearthe shoesitwill
make youfeel lighterwiththe shoesandrunfaster,sowhenpeople seeittheywill know how good
isthisshoes.
Last butnot least,thisadvertisementalsoused message withemotional content.The big
size words“STRIKE,LIGHT, SPEED” withall capital letterscanmake people feel energeticand
sporting.Thismessage maymake people whosee the advertisementposterwantedtobuythe
shoesbecause itcan make people feel energetic,sportinganditdirectlyrepresentthe qualityof the
shoes.
2. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILD ENVIRONMENTS
NAME: Yong SingYew
STUDENT ID: 0318766
WORDS COUNT: 355
SOCIALPSYCHOLOGY (PSY30203)
ASSIGNMENT1: SecondIndividual Journal
LECTURER: MS.NORUL HIDAYAH
SUBMISSION DATE: 11th
December2014
