This one-of-a-kind destination – developed by Walt Disney Imagineering in collaboration with the NBA – will feature hands-on activities that immerse guests into the world of professional basketball.

1. New Details and Activities Revealed for
NBA Experience at Disney Springs
All-new destination at Walt Disney World Resort to open
summer 2019, bringing NBA moments to life through thrilling
basketball activities and interactive exhibitions
LAKE BUENA VISTA, Fla. (Dec. 19, 2018) – For the first time, Walt Disney World Resort is giving guests and
basketball fans a glimpse of the exciting action coming to the new NBA Experience at Disney Springs in
summer 2019. This one-of-a-kind destination – developed by Walt Disney Imagineering in collaboration with
the NBA – will feature hands-on activities that immerse guests into the world of professional basketball.
“Developed with the NBA, and inspired by the league’s 29 arenas around the country, NBA Experience will
highlight the heart-pounding action and excitement of the NBA world,” said Stan Dodd, Executive Producer,
Walt Disney Imagineering. “From training simulations and clock-racing competitions to fan-favorite NBA
moments – we’re bringing new experiences and thrilling games to life to make fans truly feel like a star
player.”
“The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the
millions of guests who visit their parks each year,” said Salvatore LaRocca, President, Global Partnerships,
NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited
to partner with Disney to bring new and lifelong fans closer to the game.”
NBA Experience will feature something for everyone. Visitors will get a glimpse into the atmosphere at the
NBA Draft, participate in their own scouting reports, go through pregame preparations, and step onto the
court to make clutch shots and highlight reel-worthy slam dunks. With a dozen unique and innovative
activities, guests will:
Experience one of the biggest milestones for a basketball player at the NBA Draft with a photo moment
that re-creates the atmosphere of the draft stage.
Track and improve their jump shots and passing skills in a replicated NBA Combine challenge, complete
with a scouting report that highlights their stats at the end of the session.
Step onto the court and hear the roar of the crowd as they maneuver through a series of timed shots to
aim for a high score.
Execute the perfect slam dunk just like NBA superstars, captured by cameras surrounding adjustable
baskets.
Test their ball-handling skills with an interactive trainer who will challenge them with a variety of
dribbling routines.
Use an oversized slingshot to launch basketballs at hoops of varying heights, making as many shots as
possible before the clock runs out in this thrilling timed challenge.
Immerse themselves in the rich legacy and history of NBA and WNBA championship-winning teams.

2. Access a team locker room that showcases up-to-date statistics and visuals of top NBA and WNBA
players.
Test their knowledge of the NBA and WNBA – past and present – during a trivia game with up to 25
participants competing against one another to be champion.
Enjoy two 180-degree cinematic presentations that showcase the in-arena experience moments before
the start of the game, as well as special stories from the players’ perspectives.
Take a seat at an interactive multi-screen module to watch replay clips from NBA games, using the
tools at their stations to make the right calls.
Play interactive basketball games, from the fan-favorite Pop-A-Shot to modern video games.
In addition to these games and competitions, NBA Experience will also include a retail store featuring
exclusive NBA-themed merchandise designed by Disney.
NBA Experience at Disney Springs is just one of several ways Walt Disney World Resort is continuing to grow
and add new experiences to delight and entertain guests. This soon-to-be fan-favorite destination is also the
latest example of the rich basketball tradition at Walt Disney World, which hosts the Jr. NBA Global
Championship, AAU National Championships and the AdvoCare Invitational at the ESPN Wide World of Sports
Complex.
ABOUT DISNEY SPRINGS
Disney Springs is a one-of-a-kind retail, dining and entertainment district located in the heart of the Walt
Disney World Resort in Florida. With its namesake springs, beautiful open-air promenades and lakefront
setting, Disney Springs evokes the charm of Florida waterfront towns at the turn of the 20th century. It’s also
home to a collection of more than 150 shops, entertainment venues and restaurants, including top-name
retail brands, specialty boutiques and dining experiences created by celebrity and award-winning chefs.
Located in Lake Buena Vista, Fla., Disney Springs is open daily.
ABOUT NBA
The NBA is a global sports and media business built around four professional sports leagues: the National
Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K
League. The NBA has established a major international presence with games and programming in 215
countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100
countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players
from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA
League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion
likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league
addresses important social issues by working with internationally recognized youth-serving organizations that
support education, youth and family development, and health-related causes.
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